Thira
Category: AI Agents
Thira builds secure, self-learning AI agents that autonomously execute enterprise back-office operations, starting with IT processes. Thira was founded in 2026. The company is led by Sunny Gupta (Executive Chairman). Based in Bellevue, Washington, United States. Team size: 11-50. Total funding raised: $21,000,000. Latest round: Seed. Key investors include Madrona (lead), FUSE, prominent global advisors and CIOs.
- Founded
- 2026
- Headquarters
- Bellevue, Washington, United States
- Team size
- 11-50
- Total funding
- $21,000,000
Value proposition
An agentic system of execution that runs the enterprise back-office autonomously — secure, self-governing AI that operates within the systems enterprises already run, starting with IT operations.
Products and solutions
Agentic AI System of Execution for enterprise back-office, Self-learning AI agents, AI-native governance and policy engine, Enterprise knowledge graph, System connectivity layer for existing enterprise tools
Unique value
Unlike traditional RPA or analytics tools, Thira's self-learning AI agents can reason through multi-step, cross-system enterprise processes and execute them safely with real guardrails, powered by an enterprise knowledge graph — built by the team that defined the FinOps/TBM category at Apptio.
Target customer
Enterprise CIOs and IT operations teams; initially focused on large enterprises with complex IT workflows across multiple systems
Industries served
Enterprise IT operations (initial focus), broader enterprise back-office (finance, HR, procurement — future expansion)
Technology advantage
Self-learning AI agents that improve over time; AI-native governance with policy and approvals built into every action; Enterprise knowledge graph providing a living map of how the business works; Native connectivity to existing enterprise systems; Built by the team that created the TBM/FinOps category (Apptio) with deep CIO relationships
How they differentiate
Thira differentiates by being an AI-native "system of execution" (not just visibility/analytics) that takes action on complex cross-system processes with enterprise-grade security and governance. Built by the Apptio founders who have 20+ years of trusted relationships with CIOs and deep enterprise DNA. Unlike RPA tools (UiPath, Automation Anywhere) that automate individual tasks, Thira's agents reason through entire multi-step processes.
Main competitors
UiPath (agentic automation platform), Automation Anywhere (AI-powered RPA), ServiceNow AI Agents (ITSM-focused agentic AI)
Key partnerships
10 enterprise design partners (unnamed) helping shape the product ahead of fall 2026 launch, Matt McIlwain (Madrona) on board of directors, Kellan Carter (FUSE) as board observer
Notable customers
10 enterprise organizations serving as design partners (names not publicly disclosed)
Major milestones
Founded in early 2026 by Apptio co-founders, Raised $21M seed round led by Madrona (July 2026), 10 enterprise design partners onboarded, Broader product launch planned for fall 2026
Market positioning
Early-stage startup (seed) positioning as the agentic AI platform for enterprise back-office automation, starting with IT operations. Competing against legacy RPA vendors (UiPath, Automation Anywhere, SS&C Blue Prism) and emerging agentic AI platforms (ServiceNow AI Agents, Kore.ai, Hypatos).
Geographic focus
United States (headquartered in Bellevue, WA); global enterprise market
About Sunny Gupta (Executive Chairman)
Co-founder & CEO of Apptio (acquired by IBM for $4.6B); Co-founder & CEO of iConclude (acquired by Opsware/HP); General Partner at Generative Capital; Board member at Smartsheet; University of South Carolina; Executive Chairman of Thira
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Official website: https://www.thira.com