Who is the CEO of Tribal?

Yoav Kolodner leads Tribal as CEO. Ex-VP Engineering at Salesforce; Ben-Gurion University of the Negev

Where is Tribal headquartered?

Tribal is headquartered in Tel Aviv, Israel (also New York, NY, USA). The company has a team of 11-50 people.

Tribal operates in the AI Agents sector. Tribal is an enterprise-native AI platform that deploys metadata-native AI agents inside enterprise systems of record (Salesforce, ServiceNow, SAP, NetSuite, Workday) with full organizational context, governance, and security. Metadata-native AI agents that understand the full organizational context (objects, automations, permissions, dependencies, business rules) enabling safe, governed AI deployment inside enterprise systems — clearing backlogs 10x faster with 80% lower maintenance costs

When was Tribal founded?

Tribal was founded in 2025. It is based in Tel Aviv, Israel (also New York, NY, USA).

Who is the CEO of Tribal?

Yoav Kolodner is the CEO of Tribal. The company was founded in 2025.

Where is Tribal located?

Tribal is headquartered in Tel Aviv, Israel (also New York, NY, USA).

What funding stage is Tribal at?

Tribal is currently at the Seed stage.

How many employees does Tribal have?

Tribal has approximately 11-50 employees.

Tribal

Category: AI Agents

Tribal is an enterprise-native AI platform that deploys metadata-native AI agents inside enterprise systems of record (Salesforce, ServiceNow, SAP, NetSuite, Workday) with full organizational context, governance, and security. Tribal was founded in 2025. The company is led by Yoav Kolodner. Based in Tel Aviv, Israel (also New York, NY, USA). Team size: 11-50. Total funding raised: $10M. Latest round: Seed. Key investors include Team8 (lead), DYDX Capital, Efi Cohen (former head of Salesforce Israel R&D Center), Other angel investors from Salesforce ecosystem.

Founded: 2025
Headquarters: Tel Aviv, Israel (also New York, NY, USA)
Team size: 11-50
Total funding: $10M

Value proposition

Metadata-native AI agents that understand the full organizational context (objects, automations, permissions, dependencies, business rules) enabling safe, governed AI deployment inside enterprise systems — clearing backlogs 10x faster with 80% lower maintenance costs

Products and solutions

Tribal Metadata Fabric (ingests and maps full metadata layer of enterprise systems), Context-aware AI agents for enterprise systems, Enterprise-native AI application development platform, Zero-copy security model, Governance and compliance guardrails for AI deployments

Unique value

Unlike generic AI coding tools that lack organizational context, Tribal's Metadata Fabric maps the complete enterprise metadata graph, enabling AI agents to operate natively inside systems of record with full governance, impact analysis, and zero-copy security — bridging the gap between AI demos and production-ready enterprise deployments.

Target customer

Enterprise CIOs, IT departments, and business teams at large organizations using Salesforce, ServiceNow, SAP, NetSuite, and Workday as their systems of record

Industries served

Enterprise software, CRM, IT Service Management, ERP, Enterprise application management

Technology advantage

Proprietary Metadata Fabric framework that ingests and maps enterprise system metadata in minutes; Zero-copy security model (data never leaves customer's trusted environment); Native integration with Salesforce (including Agentforce and Headless 360) with planned expansion to ServiceNow, SAP, NetSuite, and Workday; Full application lifecycle coverage from planning to governed deployment

How they differentiate

Tribal differentiates through its "metadata-native" approach: its Metadata Fabric ingests and maps the full metadata layer of enterprise systems (objects, automations, permissions, dependencies, business rules) in minutes, creating a living blueprint. AI agents operate with this organizational context from day one, with every output tested against the customer's metadata before deployment. This contrasts with "vibe-coding" tools and surface-level AI assistants that lack deep system understanding and governance.

Main competitors

Microsoft (Copilot for enterprise), Google (Vertex AI Agent Builder), UiPath (AI-powered automation), Automation Anywhere (AI agents), Platform-specific competitors within ServiceNow, SAP, and Workday ecosystems

Key partnerships

Salesforce ecosystem (native integration with Agentforce and Headless 360), Expanding to ServiceNow, SAP, NetSuite, and Workday platforms

Notable customers

ADAMA (global agricultural sciences company), WalkMe (digital adoption platform), Dot Compliance (quality/compliance software), ProDriven Brands

Major milestones

Founded 2025 by ex-Salesforce, Wix, and Spot.io executives, Raised $10M Seed round led by Team8 in May 2026, Launched Metadata Fabric platform, Secured enterprise customers including ADAMA, WalkMe, Dot Compliance, and ProDriven Brands, Expanding platform beyond Salesforce to ServiceNow, SAP, NetSuite, and Workday

Growth metrics

~15 employees (as of May 2026); Customers report 10x faster backlog clearance and 80% lower maintenance costs; 5x faster application deployment; Serving customers across 19 countries (ADAMA)

Market positioning

Early-stage startup positioned as the foundational infrastructure layer for enterprise AI agents, bridging the gap between AI experimentation and production-ready deployment within complex enterprise systems. Competes against both platform-native solutions and general-purpose AI/automation tools.

Geographic focus

Israel (R&D); United States (HQ/Go-to-market)

About Yoav Kolodner

Ex-VP Engineering at Salesforce; Ben-Gurion University of the Negev

Latest news about Tribal

Tribal raises $10M seed for enterprise AI agent platform, backed by Team8

More AI Agents companies

Official website: https://www.gotribal.ai/