Ubase
Category: AI in Productivity
Korea's leading BPO/AICC (AI Contact Center) operator, integrating AI across the full customer contact lifecycle — inbound handling, consultation, post-processing, and risk management. Ubase was founded in 1998. The company is led by Jinwon Mok (목진원). Based in Seoul, South Korea. Team size: 500+. Total funding raised: $339M. Latest round: Private Equity. Key investors include Affinity Equity Partners (Hong Kong-based PE, majority/60% owner since 2018).
- Founded
- 1998
- Headquarters
- Seoul, South Korea
- Team size
- 500+
- Total funding
- $339M
Value proposition
End-to-end AI-integrated contact center operations (AICC) that automate ~30% of customer inquiries and reduce post-processing time by ~80%, built on 26+ years of BPO/call-center operating expertise across 900+ client accounts.
Products and solutions
U-큐레이터 (U-Curator) AI contact center solution, AICC platform covering inbound routing, AI consultation agents, automated post-processing/back-office work, analytics, and risk management, LLM-based AI routing bot (with KICC), pharma-industry-specific AICC solution.
Unique value
Only Korean BPO firm with direct overseas expansion (Japan, Taiwan, Malaysia, Singapore, Hong Kong, China) combined with in-house AI R&D (AI활용연구소) and AICC technology integrated across a 25,000-seat, 11,000-employee contact center infrastructure.
Target customer
Large enterprises in finance, telecom, manufacturing, distribution, insurance, and pharma requiring outsourced customer contact/BPO operations at scale.
Industries served
Finance/fintech, telecom, insurance, manufacturing, distribution, retail, pharma/healthcare
Technology advantage
End-to-end AI integration across the entire contact center value chain (inbound → consultation → task processing → post-processing → analytics → risk mgmt), not just chatbot-level automation; scale from 27+ years and 900+ client accounts; group synergy via bolt-on AI/tech subsidiaries 위고 (WIGO, NLP/AICC), 센터링크 (CenterLink, counseling apps), and 리턴제로 (Return Zero, STT/voice AI).
How they differentiate
Differentiates via full-process AI integration (not just front-end chatbot), 26+ years of BPO operating scale (900+ accounts, 25,000 seats), and direct overseas BPO center operations unique among Korean peers.
Main competitors
KT (AICC/agent-based contact center), LG Uplus (AI-based customer experience/AICC), SK Telecom AICC initiatives, Wisenut and other Korean AICC/AI voice solution vendors
Key partnerships
위고 (WIGO/Wigo) — AI subsidiary acquired Jul 2024 for AICC/NLP tech, 센터링크 (CenterLink) — contact-center counseling app developer, acquired Nov 2025, 리턴제로 (Return Zero) — voice AI/STT specialist, acquired May 2026, 한국정보통신(KICC) — joint LLM-based AI routing bot, SKT (AICC technology partner), SWCC 2026 — showcased live AICC deployments across 4 client accounts
Notable customers
제주항공 (Jeju Air) — airline-industry first fully internalized integrated AICC (U-CONNECT / HiJECO chatbot), 한국정보통신(KICC), SK Telecom, pharma-industry clients (unnamed), 900+ BPO client accounts across manufacturing, distribution, and finance
Major milestones
1998: incorporated, 2018: acquired by Affinity Equity Partners (60% stake, ₩380B), 2024: acquired AI subsidiary 위고 (WIGO) to boost AICC capability, Nov 2024: launched U-Curator AICC solution, Feb 2025: appointed Jinwon Mok (ex-Hyundai Capital CEO) as new CEO, Nov 2025: acquired CenterLink (센터링크), contact-center counseling app developer, May 2026: acquired Return Zero (리턴제로), voice AI/STT specialist, to internalize voice AI for full AI counseling agents, 2026: presented integrated AICC ops model at SWCC 2026 (30% AI handling, 80% post-processing reduction across 4 live accounts)
Growth metrics
2024 consolidated revenue ₩580B (~$420M); 12 consecutive years AA- credit rating (SCI); AICC deployment across 4 live client accounts handling ~30% of inbound inquiries via AI, cutting post-processing time by ~80%.
Market positioning
Korea's #1 BPO/customer contact center operator by scale, repositioning from traditional call-center outsourcing toward AI-driven high-value-add BPO (AICC) under new CEO leadership since 2025.
Geographic focus
Primarily South Korea, with direct operations in Japan, Taiwan, Malaysia, Singapore, Hong Kong, and China
About Jinwon Mok (목진원)
Ex-CEO Hyundai Capital Services; Ex-CEO Doosan Enerbility; Ex-CEO Doosan Power Systems (UK, 2013); McKinsey & Company, SoftBank; Yonsei University, B.S. Electrical Engineering.
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Official website: https://ubase.co.kr