VilCart
Category: AI in Supply Chain / Logistics
VilCart is a rural commerce startup that digitizes rural retail by connecting kirana stores with suppliers and manufacturers. VilCart was founded in 2018. The company is led by Prasanna Kumar C. Based in Bangalore, India. Team size: 101-500. Total funding raised: $30.3M (approx. ₹260 crore). Latest round: $10 million bridge funding from AI-X B.V., Spark Capital, and Nabventures. Key investors include Asia Impact SA, Nabventures, AI-X B.V., Spark Capital.
- Founded
- 2018
- Headquarters
- Bangalore, India
- Team size
- 101-500
- Total funding
- $30.3M (approx. ₹260 crore)
Value proposition
Provides a tech-enabled supply chain that offers a wide range of products, enhancing access to essential goods in rural areas.
Products and solutions
Groceries, personal care items, home appliances, private labels
Unique value
VilCart's tech-enabled rural-to-rural supply chain bridges the gap between rural retailers and suppliers, enhancing efficiency and product availability.
Target customer
Rural retailers and consumers, particularly those operating or shopping at kirana stores.
Industries served
Retail, rural commerce, unorganized retail sectors
Technology advantage
The use of technology to streamline logistics and supply chains, connecting rural SMEs and FPOs directly to kirana stores.
How they differentiate
VilCart's focus on transforming kirana stores into 'Grameen Super Markets' with a strong emphasis on rural development.
Main competitors
Jumbotail, DealBasket
Key partnerships
Strategic collaborations with farmers, FPOs, brands, manufacturers
Notable customers
Supports over 1 lakh kirana stores across 30,000 villages
Major milestones
Reached 1,00,000+ kirana stores across 30,000 villages; private labels grew from 5% to 18% of revenue (Apr 2025-Apr 2026)
Growth metrics
Achieved ₹1,120 crore revenue in FY25, ₹1,176 crore in FY26, targeting ₹1,500 crore for FY27; Series B (~₹200–250 Cr) in progress as of mid-2026
Market positioning
Leader in rural commerce, bridging the urban-rural divide.
Geographic focus
Primarily South India, with plans for national expansion.
Patents and IP
Not explicitly mentioned in available sources.
About Prasanna Kumar C
Prasanna Kumar C (CPK) is Founder & CEO of VilCart. A Chartered Accountant (qualified 2009, ICAI) from Mandya, Karnataka, he ran his own CA practice (C Prasanna Kumar & Co. / CPK & Co.) for about a decade and briefly worked at Caterpillar India before founding VilCart in 2018 to fix rural kirana supply-chain gaps he observed growing up.
More AI in Supply Chain / Logistics companies
Official website: https://vilcart.in/
