Voxpopme
Category: AI in Analytics & BI
Enterprise qualitative insights platform that uses AI-powered video feedback and analytics to help brands capture, analyze, and act on customer truth. Voxpopme was founded in 2013. The company is led by Andy Barraclough. Based in Park City, Utah, United States. Team size: 51-200. Total funding raised: $17M. Latest round: Debt. Key investors include Origin Ventures; Mercia Asset Management; NVM Private Equity; FounderPath.
- Founded
- 2013
- Headquarters
- Park City, Utah, United States
- Team size
- 51-200
- Total funding
- $17M
Value proposition
Voxpopme turns customer conversations into strategic advantage by capturing authentic video feedback at scale, analyzing it with AI, and delivering actionable insights that drive business decisions.
Products and solutions
Voxpopme Platform (Video Survey, Live Interviews, AI Moderator, User Research), Voxpopme Compass (AI Research Agent), AI Insights (Azure OpenAI-powered analysis), Voxpopme Insights for Microsoft Teams, Voxpopme MCP Server (Claude/ChatGPT), Data & Insights Repository, Full-service qual insight consulting
Unique value
Only platform combining video-based qualitative research with an AI research agent (Compass) that queries past studies, generates executive deliverables, and launches new research in one conversation — plus Microsoft Teams Insights and an MCP Server that grounds Claude/ChatGPT answers in proprietary customer research, powered by Microsoft Azure OpenAI.
Target customer
Enterprise insights, marketing, and product teams at Fortune 500 companies in CPG, Food & Beverage, Consumer Tech, Retail, and Restaurants
Industries served
CPG, Food & Beverage, Consumer Electronics/Tech, Retail, Restaurants/QSR
Technology advantage
First-mover in AI-powered video insights; proprietary AI for theme detection, sentiment analysis, and emotion extraction from video; deep Microsoft Azure OpenAI integration; ISO 27001 and 9001 certified; global reach across 27 countries
How they differentiate
Voxpopme differentiates through video-first qualitative insights with AI-powered analysis, the Compass AI research agent that queries past research and generates deliverables, Microsoft Teams Insights bringing customer evidence into decision workflows, and an MCP Server that grounds Claude/ChatGPT answers in proprietary research — backed by deep Microsoft Azure OpenAI integration.
Main competitors
UserTesting; Qualtrics (Strategy & Research); dscout; Respondent; User Interviews
Key partnerships
Microsoft (Azure OpenAI for AI Insights, Voxpopme Insights on Microsoft Teams Marketplace), Microsoft Advisory Board member Romani Patel, MCP integrations with Claude/ChatGPT, MRII (2026 State of Insights: Insiders Report), Insight Platforms integrations with 6+ market research platforms
Notable customers
Microsoft; Airbnb; PepsiCo; McDonald's; Mars (Mars Wrigley); Verizon; Clorox; Mondelez; AB-InBev; King (Candy Crush); Wendy's; Nike; Accenture; Kao Corporation; HelloFresh; Yahoo; La-Z-Boy
Major milestones
2013: Founded in Birmingham, UK by Dave Carruthers, Andy Barraclough, and Tom Williams, 2019: Raised $9M Series A1 led by Origin Ventures, 2022: Acquired HubUX (research ops platform), 2024: Andy Barraclough appointed CEO, 2024: Launched AI Insights with Microsoft Azure OpenAI, 2026-05: Launched Voxpopme Compass AI Research Agent, 2026-06: Launched Voxpopme Insights for Microsoft Teams, 2026-07: Launched Voxpopme MCP Server for Claude/ChatGPT, 2026-08: Partnered with MRII on State of Insights study
Growth metrics
$11M revenue (2025); ~$8M ARR (80% recurring / 20% services); 240+ customers; 71 employees; 10% YoY revenue growth
Market positioning
Market leader in video-based qualitative insights for enterprise, trusted by 300+ Fortune 500 brands including Microsoft, Airbnb, PepsiCo, McDonald's, Mars, and Verizon
Geographic focus
Global (offices in US - Park City UT, UK - Birmingham, Australia - Sydney); serves clients across North America, Europe, and Asia-Pacific
About Andy Barraclough
Co-founder & former CTO of Voxpopme; previously founded Pau.sr; background in digital marketing, multimedia, and technology
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Official website: https://www.voxpopme.com