Vue.ai
Category: AI in Retail / E-commerce
Vue.ai is an end-to-end AI and Computer Vision platform that helps automate retail operations, personalize customer experiences, and drive growth for e-commerce businesses and retailers. Vue.ai was founded in 2016. The company is led by Ashwini Asokan. Based in Redwood City, California, USA (with offices in Chennai, India). Team size: ~201-500 (Parent company Mad Street Den). Total funding raised: $30M (for parent company Mad Street Den). Latest round: Series B. Key investors include Sequoia Capital India, Alpha Wave Global (formerly Falcon Edge Capital), Global Brain.
- Founded
- 2016
- Headquarters
- Redwood City, California, USA (with offices in Chennai, India)
- Team size
- ~201-500 (Parent company Mad Street Den)
- Total funding
- $30M (for parent company Mad Street Den)
Value proposition
To provide a comprehensive AI-powered platform that increases operational efficiency, improves product discovery, and delivers personalized customer journeys, leading to higher conversions and revenue.
Products and solutions
AI-powered Catalog Management (automated tagging and data enrichment), Personalized Recommendations Engine, Visual Search and Discovery Tools, Dynamic Personalization for Marketing and Merchandising
Unique value
Offers a vertically integrated AI stack that covers the entire retail lifecycle, from backend automation (cataloging, workflows) to frontend customer experience (personalization, search).
Target customer
Enterprise and mid-market retailers, department stores, online marketplaces, and apparel brands.
Industries served
Fashion and Apparel, Department Stores, Home Goods, Grocery, Online Marketplaces
Technology advantage
Proprietary computer vision and AI models trained on one of the largest retail-specific datasets, enabling high accuracy and automation. The platform serves as a central 'brain' for retail data.
How they differentiate
Unlike point solutions that focus only on search or recommendations, Vue.ai provides a full-stack, integrated platform that addresses multiple operational and customer-facing challenges for retailers.
Main competitors
Syte.ai, Lily.ai, Clarifai, Nosto
Key partnerships
Partnerships with major e-commerce platforms and system integrators., Moative (Applied AI Services Company)
Notable customers
Macy's, Mercado Libre, Diesel, ThredUp, Tata CLiQ
Major milestones
Launched by parent company Mad Street Den in 2016. Raised $17M in Series B funding in 2019. Recognized by Gartner as a leading AI vendor for retail. Expanded its platform to serve multiple retail verticals beyond fashion.
Growth metrics
Serves major global retailers and brands, processing billions of API calls and managing data for millions of products.
Market positioning
A leading AI platform for enterprise retail, recognized by industry analysts like Gartner for its comprehensive capabilities.
Geographic focus
Global, with a strong presence in North America, Europe, Latin America, and Asia.
Patents and IP
Holds multiple patents for its proprietary AI and computer vision technologies.
About Ashwini Asokan
Ashwini Asokan is the Founder and CEO of Vue.ai, an AI orchestration platform. She has a background in user experience and design, having previously led mobile portfolio management at Intel. She holds a Master's degree in Interaction Design from Carnegie Mellon University.
Official website: https://vue.ai/