Where is Vue.ai headquartered?

Vue.ai is headquartered in Redwood City, California, USA (offices in Chennai, India and Dubai, UAE). The company has a team of ~201-500 (Parent company Mad Street Den) people.

Vue.ai operates in the AI in Retail / E-commerce sector. Vue.ai is an enterprise AI orchestration platform (Mad Street Den brand, acquired by M2P Fintech) that unifies data prep, models, workflows and AI agents for retail, BFSI, logistics and other enterprises. To provide a comprehensive AI-powered platform that increases operational efficiency, improves product discovery, and delivers personalized customer journeys, leading to higher conversions and revenue.

When was Vue.ai founded?

Vue.ai was founded in 2016. It is based in Redwood City, California, USA (offices in Chennai, India and Dubai, UAE).

Who is the CEO of Vue.ai?

Ashwini Asokan is the CEO of Vue.ai. The company was founded in 2016.

What funding stage is Vue.ai at?

Vue.ai is currently at the Acquired stage.

How many employees does Vue.ai have?

Vue.ai has approximately ~201-500 (Parent company Mad Street Den) employees.

Vue.ai

Category: AI in Retail / E-commerce

Vue.ai is an enterprise AI orchestration platform (Mad Street Den brand, acquired by M2P Fintech) that unifies data prep, models, workflows and AI agents for retail, BFSI, logistics and other enterprises. Vue.ai was founded in 2016. The company is led by Ashwini Asokan. Based in Redwood City, California, USA (offices in Chennai, India and Dubai, UAE). Team size: ~201-500 (Parent company Mad Street Den). Total funding raised: ~$57M (Mad Street Den / Vue.ai). Latest round: Series C. Key investors include Avatar Growth Capital (Series C lead), Sequoia Capital / Sequoia Capital India, Alpha Wave Global (formerly Falcon Edge Capital), Global Brain, FedEx Innovation Lab (strategic), Exfinity Venture Partners.

Founded: 2016
Headquarters: Redwood City, California, USA (offices in Chennai, India and Dubai, UAE)
Team size: ~201-500 (Parent company Mad Street Den)
Total funding: ~$57M (Mad Street Den / Vue.ai)

Value proposition

To provide a comprehensive AI-powered platform that increases operational efficiency, improves product discovery, and delivers personalized customer journeys, leading to higher conversions and revenue.

Products and solutions

Vue.ai AI Orchestration Platform (data self-prep, adaptive automation, composable workflows, self-learning models), Intelligent Document Processing / KYC, Catalog & content automation (tagging, enrichment, on-model imagery), Personalization, recommendations & visual discovery, Workflow automation across retail and BFSI

Unique value

Offers a vertically integrated AI stack that covers the entire retail lifecycle, from backend automation (cataloging, workflows) to frontend customer experience (personalization, search).

Target customer

Enterprise and mid-market retailers and brands; BFSI institutions; logistics and other large enterprises seeking AI orchestration and workflow automation.

Industries served

Retail & Fashion/Apparel, E-commerce/Marketplaces, BFSI (Banking, Finance, Insurance), Logistics, Healthcare/Pharma, Enterprise cross-industry

Technology advantage

Proprietary computer vision and AI models trained on one of the largest retail-specific datasets, enabling high accuracy and automation. The platform serves as a central 'brain' for retail data.

How they differentiate

Unlike point solutions that focus only on search or recommendations, Vue.ai provides a full-stack, integrated platform that addresses multiple operational and customer-facing challenges for retailers.

Main competitors

Syte.ai, Lily.ai, Clarifai, Nosto

Key partnerships

Google Cloud Partner Advantage, Microsoft, Meta (inclusive AI ad creatives), Moative (Applied AI Services), Decimal (BFSI no-code), SimpliFI (Middle East finance), AWS, system integrators and e-commerce platforms

Notable customers

Diesel, ThredUp, Tata CLiQ / Tata Group brands, HDFC Bank, Dubai CommerCity, Zenyum, historically cited: Mercado Libre, Macy's

Major milestones

Launched by parent company Mad Street Den in 2016., Raised $17M Series B (2019) and $30M Series C led by Avatar Growth Capital (Jan 2023)., Acquired Inturn for excess inventory management (Nov 2022)., FedEx Innovation Lab strategic investment (Jul 2023)., Joined Google Cloud Partner Advantage (2024)., Acquired by M2P Fintech in a cash-and-stock deal (Mar 2025), continues operating as Vue.ai AI orchestration platform.

Growth metrics

Serves major global retailers and brands, processing billions of API calls and managing data for millions of products.

Market positioning

A leading AI platform for enterprise retail, recognized by industry analysts like Gartner for its comprehensive capabilities.

Geographic focus

Global, with a strong presence in North America, Europe, Latin America, and Asia.

Patents and IP

Holds multiple patents for its proprietary AI and computer vision technologies.

About Ashwini Asokan

Ashwini Asokan is the Founder and CEO of Vue.ai, an AI orchestration platform. She has a background in user experience and design, having previously led mobile portfolio management at Intel. She holds a Master's degree in Interaction Design from Carnegie Mellon University.

More AI in Retail / E-commerce companies

Official website: https://vue.ai/