FiveX
Category: AI in Retail / E-commerce
Busan-based fashion collaboration platform (FIXE) that produces limited-edition 'wearable art' collections for artists, celebrities, brands and cultural IP, with NFC authenticity verification and AI fan curation. FiveX was founded in 2025. The company is led by Kim Min-gu (김민구). Based in Busan, South Korea. Team size: 1-10. Total funding raised: $110K. Latest round: Seed. Key investors include Busan Center for Creative Economy Innovation (부산창조경제혁신센터) via Busan Unicorn Startup Private Investment Association.
- Founded
- 2025
- Headquarters
- Busan, South Korea
- Team size
- 1-10
- Total funding
- $110K
Value proposition
An end-to-end D2C drop platform that lets artists, celebrities, brands and cultural IP launch high-end limited-edition fashion collections — handling planning, design, production, content, marketing and global sales — differentiated by 18+ high-end production capabilities and NFC-based authenticity + AI fan curation.
Products and solutions
FIXE platform (fashion collaboration/drop platform), 'FIXE × Ha Ji-won' first limited collection (150 pieces, wearable art with embroidery of the actress-artist's sketches), NFC-based authenticity verification, AI fan curation features
Unique value
Beyond typical celebrity merchandise, FiveX has artists directly participate in planning and design to create 'wearable art' collections, backed by high-end production infrastructure (pattern-making, fabric selection, premium sewing) that delivers quality limited drops in 6-8 weeks, plus NFC authenticity verification and AI fan curation to monetize fandom data.
Target customer
Artists, celebrities, brands, influencers and cultural IP owners seeking to launch limited-edition fashion collections; and their global fan communities (North America and Asia)
Industries served
Fashion / apparel, celebrity & cultural IP merchandise (fandom MD), e-commerce (D2C)
Technology advantage
End-to-end D2C drop platform with 18+ high-end production capabilities (pattern-making, fabric selection, premium sewing) enabling quality limited drops in 6-8 weeks; NFC-based authenticity verification; AI fan curation to asset-ize fandom data; strong artist/celebrity scouting network from CEO's OTT/media background
How they differentiate
Unlike typical printing-goods merchandise platforms, FiveX builds high-end production infrastructure (18+ capabilities) and has artists directly participate in design to create 'wearable art' limited collections, combined with NFC authenticity verification and AI fan curation to asset-ize fandom data.
Main competitors
HINTER (프로그, limited sneaker P2P resale/authenticity), Yoonhoe (윤회, circular fashion resale platform), Sofit (쏘핏, sportswear/underwear select shop)
Key partnerships
Ader Error and Handsome (한섬) as brand partners, global e-sports teams and global music creators (NDA/contracts in progress), actress-artist Ha Ji-won (first collection co-creator), Busan Center for Creative Economy Innovation (investor/incubator)
Notable customers
Ha Ji-won (actress-artist, first FIXE collection co-creator)
Major milestones
Founded Feb 2025, selected for Pre-TIPS (Dec 2025), secured ₩150M seed investment from Busan Center for Creative Economy Innovation (Mar 2026), launched first 'FIXE × Ha Ji-won' limited collection of 150 pieces (Aug 2026), planning official launch of FIXE platform with NFC authenticity and AI fan curation (2026)
Growth metrics
~2–3 employees (The VC / National Pension, mid-2026)
Market positioning
Early-stage (Seed) fashion-tech startup targeting the global fandom MD market, positioned as a high-end limited-edition 'wearable art' platform distinct from simple printed-goods merchandise platforms; targeting North America and Asia simultaneously
Geographic focus
South Korea (Busan HQ); targeting North America and Asia markets
About Kim Min-gu (김민구)
Global OTT and media business experience; leveraged networks in celebrity/artist scouting and content planning to found FiveX
Latest news about FiveX
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Official website: https://fixe.kr