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Webidoo

Category: AI Agents

Italian-American AI technology company building an AI operating layer for small and medium-sized businesses (SMBs) Webidoo was founded in 2017. The company is led by Giovanni Farese. Based in Milan, Italy (with offices in Chicago, US). Team size: 101-500. Total funding raised: $31M. Latest round: Series A. Key investors include Azimut Group (IXC3 fund), 8a+ Investimenti SGR (Banca Generali), TIM Ventures.

Founded
2017
Headquarters
Milan, Italy (with offices in Chicago, US)
Team size
101-500
Total funding
$31M

Value proposition

AI operating layer that connects and orchestrates the 20+ disconnected tools SMBs already use, enabling automated execution of core business processes without requiring technical expertise

Products and solutions

Jooice (AI-based all-in-one marketing platform for micro businesses), Groow (AI agent platform that automates business processes without technical skills), Welpy (Generative AI system for Content Supply Chain management, scalable content production, and ad campaign coordination)

Unique value

"We're not building tool number 21. We're building the layer that finally makes them all work together." — AI-driven execution model that gives SMBs enterprise-grade AI capabilities with measurable ROI (40%+ productivity gains cited)

Target customer

Small and medium-sized businesses (SMBs) across various verticals including restaurants, attorneys, builders, doctors, electricians, and other local independent businesses

Industries served

Marketing, Sales, Operations, Digital Transformation for SMBs

Technology advantage

Proprietary AI agent ecosystem (Groow for agentic AI automation); dual patent filings; 34% CAGR; strong revenue and EBITDA positive; multi-product platform covering marketing, sales, and operations; international presence across US, Europe, and Middle East

How they differentiate

Unlike standalone AI tools, Webidoo's platform acts as an integrated AI operating layer that connects existing SMB tools. The company combines proprietary AI platforms (Jooice, Groow, Welpy) with a human-first approach and an aggressive M&A strategy to acquire US SaaS/marketing companies and layer AI on top. Profitable scale-up with $18M+ revenue and $3M+ EBITDA in 2025 — rare among AI startups.

Main competitors

Aizy (AI marketing platform), DOJO AI (AI marketing platform), Contents (AI workflow platform, Milan-based), Kestra (workflow orchestration), Sillage, Realm, Zynt (sales-execution tools)

Key partnerships

Azimut Group (strategic investment and distribution partnership), Banca Generali (via 8a+ fund), TIM Ventures (corporate VC of TIM Group), Lehigh University of Pennsylvania (research collaboration for Jooice)

Notable customers

Hundreds of SMB customers across North America, Europe, and Middle East including restaurants, attorneys, builders, doctors, electricians, and other local businesses, Welpy used in 60+ countries with 16+ languages supported

Major milestones

2017: Founded in Milan, 2021: €6M Series A led by 8a+/Banca Generali with TIM Ventures, 2022: Acquired Palmabit (software company), Opened US office (Boston & Chicago), 2025: Launched Groow (AI agent platform), $18M+ revenue, $3M+ EBITDA, 2026: $25M funding led by Azimut Group's IXC3 fund, Expansion into US market with M&A strategy

Growth metrics

2024: €12M revenue, €1.4M EBITDA; 2025: $18M+ revenue, $3M+ EBITDA; 34% CAGR; 2 patents filed

Market positioning

Growth-stage AI scale-up positioned as an integrated AI operating layer for SMBs, competing against fragmented point solutions. One of the larger disclosed AI raises in the Italian SMB SaaS space in 2026, matching Kestra's €21M Series A.

Geographic focus

Italy (home market), United States (primary expansion market via Chicago office), Middle East, and 60+ countries where Welpy is used

Patents and IP

2 patents filed (Jooice platform protected by a double patent)

About Giovanni Farese

Co-founder & General Manager at Webidoo (2018-present); previously at Innova.Digital, MeglioQuesto; Master's degree in Business Economics from Università degli Studi del Sannio-Benevento; SDA Bocconi education

Official website: