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Wikifarmer

Category: AI in Agriculture

A global B2B marketplace and open-access educational platform that digitizes the agricultural supply chain through AI-driven price discovery, logistics, and financing. Wikifarmer was founded in 2017. The company is led by Ilias Sousis. Based in Athens, Greece. Team size: 51-200. Total funding raised: $18M. Latest round: Series A. Key investors include Brighteye Ventures, Piraeus Bank, Point Nine Capital, Metavallon VC, Inveready, Banco Santander, Marathon Venture Capital.

Founded
2017
Headquarters
Athens, Greece
Team size
51-200
Total funding
$18M

Value proposition

Increases farmer profitability and reduces buyer costs by eliminating unnecessary intermediaries, providing real-time market transparency, and offering end-to-end supply chain support.

Products and solutions

B2B Agricultural Marketplace (Direct trade platform), Wikifarmer Library (Open-access educational 'Wikipedia of Farming' in 17 languages), Wikifarmer Academy (Educational courses), AI Price Discovery Engine (Real-time market data and analytics), AI Buyer-Supplier Matching Engine, Automated Transaction Management (RFQ, negotiation, documentation), Integrated Logistics & Quality Control Services, Agricultural Financing & Payment Solutions, FarmClick (JV with Piraeus Bank for digital agri-input marketplace)

Unique value

Operates a unique 'Content-to-Commerce' model where a massive open-access knowledge base drives organic traffic and trust, which is then converted into a transactional B2B marketplace.

Target customer

B2B buyers (food manufacturers, wholesalers, retailers, and HORECA) and agricultural producers/farmers seeking direct market access.

Industries served

Agriculture & Farming, Food & Beverage Manufacturing, Supply Chain & Logistics, FinTech (Agri-finance), E-commerce

Technology advantage

Leverages proprietary AI algorithms for price discovery and matching in the fragmented agricultural market, combined with a massive SEO advantage from its multi-language educational content (millions of monthly visitors).

How they differentiate

Unique 'Content-to-Commerce' model that pairs a massive, multi-language agricultural encyclopedia (the 'Wikipedia of Farming') with a transactional B2B marketplace, creating a high-trust organic lead generation engine.

Main competitors

Tridge, Agrofy, ProducePay

Key partnerships

United Nations FAO (Strategic recognition and collaboration), Piraeus Bank (Strategic investor and financial partner; FarmClick JV), FarmClick (Joint venture with Piraeus Bank for digital agri-input marketplace), Mediterranean Agricultural Associations, Global Logistics Providers (Integrated shipping partners)

Notable customers

Food Manufacturers, Wholesalers, HORECA (Hotel/Restaurant/Cafe) groups, International Retailers

Major milestones

Recognized by the United Nations FAO as the 'Wikipedia of Farming', Expanded physical presence to Spain and Italy in 2023, Successfully closed a €7.1M Series A round in March 2026 to enhance AI price discovery tools and expand globally, Launched FarmClick JV with Piraeus Bank for digital agricultural inputs marketplace, Reached 12 million annual users on the knowledge platform in 17 languages

Growth metrics

Attracts over 12 million unique visitors annually to its educational platform in 17 languages; supports B2B transactions across 45+ countries globally.

Market positioning

Leading Mediterranean-based B2B agricultural marketplace and global educational authority for farmers.

Geographic focus

Europe (specifically Mediterranean countries like Greece, Spain, Italy), Middle East, North Africa, with expansion into Latin America and Africa.

Patents and IP

No specific registered patents disclosed; intellectual property is centered on proprietary trade matching algorithms and a massive database of localized agricultural content.

About Ilias Sousis

Ilias Sousis is the CEO and Co-founder of Wikifarmer. He spent 11.5 years at Google in senior leadership roles, including Head of Domestic Market, Agencies and YouTube for Greece, Cyprus, and Malta, and Regional Business Development Manager in Ireland. He holds an MBA from INSEAD and a BA in Economics from the Athens University of Economics and Business. Prior to Google, he founded a startup in the clothing industry and worked in advertising.

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