Where is Willog headquartered?

Willog is headquartered in Seoul, South Korea. The company has a team of 51-200 people.

Willog operates in the AI in Supply Chain / Logistics sector. AIoT-powered supply chain intelligence company providing real-time cargo monitoring and predictive AI for logistics visibility and risk management. Willog combines proprietary IoT sensor devices with AI to collect, analyze, and predict supply chain risks across temperature, humidity, shock, tilt, and light exposure — transforming logistics from experience-based to data-driven decision making.

When was Willog founded?

Willog was founded in 2021. It is based in Seoul, South Korea.

Who is the CEO of Willog?

Sunghoon Bae (배성훈) & Jihyun Yun (윤지현) — Co-CEOs is the CEO of Willog. The company was founded in 2021.

Where is Willog located?

Willog is headquartered in Seoul, South Korea.

What funding stage is Willog at?

Willog is currently at the Growth Stage stage.

How many employees does Willog have?

Willog has approximately 51-200 employees.

Willog

Category: AI in Supply Chain / Logistics

AIoT-powered supply chain intelligence company providing real-time cargo monitoring and predictive AI for logistics visibility and risk management. Willog was founded in 2021. The company is led by Sunghoon Bae (배성훈) & Jihyun Yun (윤지현) — Co-CEOs. Based in Seoul, South Korea. Team size: 51-200. Latest round: Series B. Key investors include KB Investment; SGC Partners; Sneakpick Investment; IBK Capital; Re-Investment; Muirwoods Ventures; Big Basin Capital; Envester; Woori Venture Partners; Now IB Capital; IBK Bank; Woori Bank; NH Bank Capital; Cape Investment & Securities; Aegis Investment Partners; Shinhan Capital; AJU IB Investment; Hanwha Investment & Securities; Wonik Investment Partners.

Founded: 2021
Headquarters: Seoul, South Korea
Team size: 51-200

Value proposition

Willog combines proprietary IoT sensor devices with AI to collect, analyze, and predict supply chain risks across temperature, humidity, shock, tilt, and light exposure — transforming logistics from experience-based to data-driven decision making.

Products and solutions

Willog Safe (IoT sensor device); Willog Control Tower (visibility console); Willog Intelligence (AI predictive analytics); Solutions for multimodal shipping, warehouse monitoring, inland trucking, and BioPharma cold chain.

Unique value

5-stage intelligence framework (visibility → precision diagnostics → real-time alerts → data-driven improvement → AI risk prediction) with 5 consecutive years of 0% customer churn. Predictive AI that simulates risks from weather/route conditions before incidents occur.

Target customer

B2B — pharmaceutical/biotech cold chain, automotive OEMs (KD parts logistics), food & agriculture, defense/military logistics, and general multimodal shipping companies.

Industries served

Pharmaceuticals & Biotech (cold chain), Automotive (KD export logistics), Defense & Military logistics, Food & Agriculture, General logistics & supply chain.

Technology advantage

Patented QR-code encryption technology, proprietary IoT sensor devices, 5-stage AI intelligence framework, predictive AI algorithms for pre-simulation of logistics risks, 24 registered patents, ISO international standard certifications (3 types simultaneously).

How they differentiate

Willog differentiates through its end-to-end 5-stage intelligence framework combining proprietary hardware (IoT sensors) + AI predictive analytics, 0% customer churn for 5 years, proven deployment in both commercial (Hyundai Glovis) and defense (ROK Army) logistics, and 24 registered patents.

Main competitors

Chainxbill (AIoT + blockchain cold chain); Newch (Freshkeeper cold chain monitoring labels); Optiro (biopharma cold chain management).

Key partnerships

Hyundai Glovis (KD parts global logistics AIoT project); Republic of Korea Army (military supply transport systems); Public Procurement Service G-PASS certified; Korean Ministry of National Defense AI collaboration.

Notable customers

Hyundai Glovis (export logistics); Republic of Korea Army (military supply transport); Korean Public Procurement Service (G-PASS certified).

Major milestones

Founded May 2021; Series A (1st close) Aug 2021; Series A (2nd close) Jan 2022; Series B Oct 2023; Scale-Up TIPS selected Dec 2023 (₩1.2B); Presidential Commendation; G-PASS certification; 3 consecutive Minister of Land, Infrastructure, and Transport Citations; Series B-2 May 2026.

Growth metrics

Grew from 2 to 85 employees in under 5 years; 7x year-over-year growth in new business; 5 consecutive years of 0% customer churn.

Market positioning

Leading AIoT supply chain intelligence startup in South Korea, expanding globally into US, Singapore, and Japan markets. Positioned as a predictive AI-first logistics intelligence platform rather than a simple tracking/monitoring solution.

Geographic focus

South Korea (home base), expanding to US (San Jose branch), Singapore, and Japan (Tokyo branch).

Patents and IP

24 registered patents (as of March 2025) including QR-code encryption generation technology for logistics data tracking.

About Sunghoon Bae (배성훈) & Jihyun Yun (윤지현) — Co-CEOs

Ben S. Bae (배성훈): Co-founder & Co-CEO; Daniel J. Yun (윤지현): Co-founder & Co-CEO (also known as Daniel Yun). Both founded Willog in 2021.

Official website: https://willog.io