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Wishlink

Category: AI in Marketing

A creator commerce platform that enables content creators to monetize their organic content through personalized multi-brand digital storefronts, automated product link sharing, and commission-based earnings across social media platforms. Wishlink was founded in 2022. The company is led by Shaurya Gupta. Based in Gurugram, India. Team size: 100-130. Total funding raised: $27.5M. Latest round: Series A ($17.5M, Feb 2026). Key investors include ["Vertex Ventures Southeast Asia and India","Fundamentum Partnership","Elevation Capital","Trifecta Capital"].

Founded
2022
Headquarters
Gurugram, India
Team size
100-130
Total funding
$27.5M

Value proposition

Enables creators to monetize 100% of their content without brand restrictions or deadlines while providing automated engagement tools (Wishlink Engage), zero-cost product sourcing from 500+ brands, and seamless link sharing. For brands, offers a cost-effective distribution network with zero customer acquisition costs, transparent attribution, and real-time performance tracking.

Products and solutions

["Wishlink Creator App (iOS/Android) - Mobile app for content monetization","Wishlink Engage - Automated comment replies and DM product link sharing","Personalized Multi-Brand Storefronts - Curated product collections","InfluenceOS by Wishlink - India's first creator commerce operating system for brands","Analytics Dashboard - Performance tracking and earnings insights","Shopify Integration - Direct sales tracking for merchants","Zero-Cost Product Sourcing Platform"]

Unique value

India's first comprehensive creator commerce platform offering end-to-end solutions from product discovery to purchase. Launched InfluenceOS (December 2025) - India's first creator commerce operating system that unifies creator discovery, campaign automation, and real-time attribution. Unique zero CAC (customer acquisition cost) model where traffic originates organically from creators' social media presence. Only platform offering automated DM engagement with product links for 'Link Please' comments.

Target customer

Primary: Social media content creators (Instagram, YouTube) seeking to monetize organic content. Secondary: E-commerce platforms, D2C brands, and established retail brands looking for performance-based creator-led distribution channels.

Industries served

["Creator Economy","Social Commerce","E-commerce & Retail","Fashion & Lifestyle","Influencer Marketing","Affiliate Marketing","D2C Brands"]

Technology advantage

Deep technology stack integrating inventory sharing, logistics management, performance measurement, and real-time attribution across 500+ brands and multiple e-commerce platforms. Commission-based business model with transparent, measurable attribution enabling fair creator payouts. Seamless integration with major platforms (Amazon, Flipkart, Myntra, Meesho, Ajio, Shopify) and automated workflows from content planning to financial management. Data-driven product development approach with rapid iteration achieving PMF (product-market fit).

How they differentiate

Zero CAC model where customer acquisition cost is practically zero as traffic originates organically from creators' Instagram and YouTube presence. India's first comprehensive creator commerce platform with automated DM engagement tools (Wishlink Engage) and InfluenceOS - the country's first creator commerce operating system for brands. Seamless multi-platform integration across 500+ brands and major e-commerce platforms with transparent attribution and real-time performance tracking.

Main competitors

["LehLah","HYPD","Peepul Tree"]

Key partnerships

["Meta - Exclusive industry event partnership for InfluenceOS launch","E-commerce Platforms: Amazon, Flipkart, Myntra, Meesho, Ajio, Nykaa","Fashion Brands: H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, Snitch, Jack & Jones, Vero Moda, Urbanic","Shopify - App integration for merchant sales tracking","Investor Networks: Vertex Ventures Southeast Asia & India, Elevation Capital, Fundamentum, Trifecta Capital","70+ Angel Investors including prominent industry figures"]

Notable customers

["Amazon","Flipkart","Myntra","Ajio","Nykaa","Meesho","H&M","Westside","Faballey","Indya","Aurelia","Wrogn","Libas","Snitch","Jack & Jones","Vero Moda","Urbanic","Mamaearth"]

Major milestones

["Raised $17.5M Series A led by Vertex Ventures in Feb 2026","Launched InfluenceOS - India's first creator commerce operating system for brands (Dec 2025)","Achieved Rs.10 Cr monthly GMV within 13 months of launch","Scaled from 2,000 to 40,000+ creators between Feb 2024 and Feb 2026","Partnered with 500+ brands and major e-commerce platforms","Strategic partnership with Meta for exclusive industry events"]

Growth metrics

40,000+ monthly active creators (scaled from 2,000 in Feb 2024), 500+ brand partnerships (up from 250+), Rs.10 Cr monthly GMV (doubled from Rs.5 Cr within 2 months), 15 million+ monthly active users

Market positioning

Market leader in India's creator commerce space with 40,000+ monthly active creators and 500+ brand partnerships. Positioned as an end-to-end solution bridging content creators and brands through personalized multi-brand storefronts and automated commerce tools.

Geographic focus

India (headquartered in Gurugram), specifically targeting the Indian creator economy and social commerce market

Patents and IP

No registered patents publicly disclosed as of latest update (February 2026)

About Shaurya Gupta

Former Senior Manager at Bain & Company (July 2021 - January 2022), Consultant at Bain & Company (June 2019 - July 2021), Associate Consultant at Bain & Company (August 2017 - June 2019). Director at Entrepreneurship Development Cell (eDC), IIT Delhi (August 2015 - May 2016). Summer Intern at Nomura Research Institute (May - July 2016). IIT Delhi alumnus (BTech, 2013-2017).

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