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Zocks

Category: AI in Fintech

An AI-powered client intelligence platform designed specifically for financial advisors to automate meeting workflows, CRM data entry, and follow-up tasks by extracting structured data from client conversations. Zocks was founded in 2022. The company is led by Mark Gilbert. Based in San Francisco, USA. Team size: 11-50. Total funding raised: $65M (Series A $13.8M + Series B $45M). Latest round: Series B ($45M, Jan 2026). Key investors include ["Lightspeed Venture Partners","QED Investors","Motive Ventures","Entrée Capital"].

Founded
2022
Headquarters
San Francisco, USA
Team size
11-50
Total funding
$65M (Series A $13.8M + Series B $45M)

Value proposition

Eliminates the administrative burden of manual note-taking and CRM updates, allowing advisors to focus entirely on client relationships while ensuring 100% accurate and compliant documentation.

Products and solutions

["Zocks Meeting Assistant (In-person and virtual meeting capture)","Automated CRM Integration (Direct sync with Redtail, Wealthbox, and Salesforce)","Smart Follow-up Engine (Automated client emails and task generation)","Compliance & Audit Dashboard (Secure, searchable repository of client interactions)","Financial Data Extractor (Identifies specific financial entities like Roth IRAs, beneficiaries, and risk tolerance)"]

Unique value

Unlike general-purpose AI note-takers, Zocks is 'finance-native,' meaning its NLP models are specifically trained to recognize complex financial terminology, regulatory requirements, and wealth management workflows.

Target customer

Financial advisors, wealth management firms, Registered Investment Advisors (RIAs), and large-scale financial institutions.

Industries served

["Wealth Management","Financial Services","Insurance","Fintech"]

Technology advantage

Proprietary 'unstructured-to-structured' data pipeline that maps conversational data directly into specialized financial CRM fields, combined with enterprise-grade security (SOC 2 Type II) tailored for highly regulated environments.

How they differentiate

Zocks differentiates through its 'finance-native' AI engine, which is specifically trained on wealth management terminology and regulatory requirements. Unlike general transcription tools, it automatically maps unstructured conversational data into specific fields within financial CRMs like Redtail and Wealthbox, eliminating manual data entry for advisors.

Main competitors

["Jump","Pulse360","Otter.ai"]

Key partnerships

["Redtail Technology (Integration partner)","Wealthbox (Integration partner)","Salesforce Financial Services Cloud","Orion Advisor Tech","Lightspeed Venture Partners & QED Investors (Strategic backing)"]

Notable customers

["Registered Investment Advisors (RIAs)","Wealth Management Firms","Financial Institutions using Salesforce Financial Services Cloud"]

Major milestones

["Launched out of stealth with $5.5M Seed funding in January 2024","Integrated with major industry CRMs including Redtail, Wealthbox, and Salesforce","Closed $13.8M Series A led by Motive Ventures in October 2024","Secured $45M Series B co-led by Lightspeed and QED in March 2025"]

Growth metrics

Onboarded over 1,000 financial advisory firms within 18 months of launch; named to the 2025 WealthTech100 list.

Market positioning

Premium vertical AI specialist for the wealth management and financial services sector.

Geographic focus

North America

Patents and IP

Proprietary AI models and data processing heuristics (no specific public patent filings disclosed, typical of early-growth SaaS focusing on trade secrets).

About Mark Gilbert

Mark Gilbert is the Co-Founder and CEO of Zocks, bringing over 20 years of leadership in enterprise software and fintech. Before Zocks, he was Vice President of Product Management at Twilio (2018–2022), where he led enterprise communications strategy. He previously served as Chief Technology Officer at Hearsay Systems (2014–2018), a leading client engagement platform for financial services, and spent 14 years at Microsoft (2000–2014) in various General Manager and leadership roles across Visual Studio, Bing, and System Center. He holds a Bachelor of Applied Science in Electrical Engineering from the University of Waterloo.

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