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Adclear

Category: AI Infrastructure

Adclear is an AI-powered compliance platform that automates financial promotions compliance for regulated industries, enabling teams to publish digital content quickly and safely while adhering to FCA regulations. Adclear was founded in 2024. The company is led by Doni Hoti. Based in London, United Kingdom. Team size: 8. Total funding raised: £2.1M (seed round). Latest round: Oversubscribed £2.1M seed round (led by Outward VC). Key investors include Outward VC, AFG Partners, Tenity, Haatch, Force Over Mass Capital.

Founded
2024
Headquarters
London, United Kingdom
Team size
8
Total funding
£2.1M (seed round)

Value proposition

Reduces manual compliance review times by 88% through AI automation, eliminating bottlenecks while ensuring 100% regulatory adherence for digital marketing content.

Products and solutions

Ad approvals automation, Content compliance monitoring, Real-time regulatory rule engine, Cross-channel compliance management, Reporting and audit trails

Unique value

Proprietary AI trained on 500,000+ regulated marketing examples, combined with real-time FCA rule engine updates.

Target customer

Fintech companies, banks, and financial services providers requiring compliance with UK financial regulations (e.g., FCA rules).

Industries served

Fintech, Retail banking, Asset management, CFD brokers, Digital wealth platforms

Technology advantage

88% faster review times vs. manual processes, with 99.9% accuracy rate in compliance checks per client testimonials.

How they differentiate

Adclear differentiates through AI-powered real-time compliance automation, reducing review times by 88% while maintaining regulatory adherence. Focus on financial promotions (FinProm) compliance with instant approvals and centralized audit trails.

Main competitors

bethebrand, Kore Labs, Red Oak Compliance Solutions

Key partnerships

Lloyds Banking Group, PensionBee, Plum, InvestEngine, ActivTrades, Trade Nation, IG Group, NinjaTrader, Flagstone, Scottish Widows, Freetrade, Creditspring

Notable customers

PensionBee, InvestEngine, Plum, Trade Nation, Lloyds Banking Group, IG Group, Freetrade, Flagstone, NinjaTrader, Scottish Widows, ActivTrades, Creditspring

Major milestones

Raised £2.1M seed in November 2025, Secured oversubscribed seed round led by Outward VC, Expanded to 8-person team post-funding, Achieved 10x ARR growth since launch, Partnered with major UK financial brands, Joined Consumer Duty Alliance as Affiliate Member, Won RegTech of the Year at UK FinTech Awards 2026, Partnered with IG Group, NinjaTrader, Flagstone, Scottish Widows, Freetrade, Raised £510K pre-seed round led by Haatch in Oct 2024

Growth metrics

10x ARR growth since launch

Market positioning

Positioned as a RegTech leader in AI-driven financial marketing compliance, targeting UK and European markets with ISO 27001 & SOC 2 certified platform.

Geographic focus

Primary focus on the UK and Europe, with clients like PensionBee and expansion into US markets through partnerships.

Patents and IP

No public filings noted as of 2025; intellectual property likely protected through trade secrets and AI training data.

About Doni Hoti

Co-Founder & CEO with background from LSE (MSc Public Policy, 2022) and experience at Euronext expanding products into new markets. Recognized as Most Influential CEO 2024 - UK (AdTech Solutions) by CEO Monthly. Deep expertise in regulated marketing and financial services compliance.

Official website: