Adclear
Category: AI in Fintech
Adclear is an AI-powered compliance platform that automates financial promotions compliance for regulated industries, enabling teams to publish digital content quickly and safely while adhering to FCA regulations. Adclear was founded in 2024. The company is led by Doni Hoti. Based in London, United Kingdom. Team size: 11-50. Total funding raised: £2.61M. Latest round: Seed. Key investors include Outward VC, AFG Partners, Tenity, Haatch, Force Over Mass Capital, Founders Capital, Dan Cobley, Keith Grose (a16z Scout), Ventures Together.
- Founded
- 2024
- Headquarters
- London, United Kingdom
- Team size
- 11-50
- Total funding
- £2.61M
Value proposition
Reduces manual compliance review times by 88% through AI automation, eliminating bottlenecks while ensuring 100% regulatory adherence for digital marketing content.
Products and solutions
Ad approvals automation, Content compliance monitoring, Real-time regulatory rule engine, Cross-channel compliance management, Reporting and audit trails
Unique value
Proprietary AI trained on 500,000+ regulated marketing examples, combined with real-time FCA rule engine updates.
Target customer
Fintech companies, banks, and financial services providers requiring compliance with UK financial regulations (e.g., FCA rules).
Industries served
Fintech, Retail banking, Asset management, CFD brokers, Digital wealth platforms
Technology advantage
88% faster review times vs. manual processes, with 99.9% accuracy rate in compliance checks per client testimonials.
How they differentiate
Adclear differentiates through AI-powered real-time compliance automation, reducing review times by 88% while maintaining regulatory adherence. Focus on financial promotions (FinProm) compliance with instant approvals and centralized audit trails.
Main competitors
Haast, bethebrand, Norm AI
Key partnerships
Lloyds Banking Group, PensionBee, Plum, InvestEngine, ActivTrades, Trade Nation, IG Group, NinjaTrader, Flagstone, Scottish Widows, Freetrade, Creditspring
Notable customers
PensionBee, InvestEngine, Plum, Trade Nation, Lloyds Banking Group, IG Group, Freetrade, Flagstone, NinjaTrader, Scottish Widows, ActivTrades, Creditspring
Major milestones
Raised £510K pre-seed led by Haatch (announced Jan 2025), Raised oversubscribed £2.1M seed led by Outward VC (Nov 2025), Won RegTech of the Year at UK FinTech Awards 2026 (Apr 2026), Partnered with Marshmallow for Consumer Duty FinProm compliance (Jul 2026), Grew team from 8 to ~23 employees (Jul 2026), Customers include NatWest, Monzo, Lloyds, Scottish Widows, IG, PensionBee, Coinbase, Kraken, 50,000+ campaigns cleared across 40+ jurisdictions; 100,000+ live ads monitored, Graduate of FCA AI and Innovation Programme, Achieved 10x ARR growth since pre-seed
Growth metrics
10x ARR growth since launch
Market positioning
Positioned as a RegTech leader in AI-driven financial marketing compliance, targeting UK and European markets with ISO 27001 & SOC 2 certified platform.
Geographic focus
Primary focus on the UK and Europe, with clients like PensionBee and expansion into US markets through partnerships.
Patents and IP
No public filings noted as of 2025; intellectual property likely protected through trade secrets and AI training data.
About Doni Hoti
Co-Founder & CEO with background from LSE (MSc Public Policy, 2022) and experience at Euronext expanding products into new markets. Recognized as Most Influential CEO 2024 - UK (AdTech Solutions) by CEO Monthly. Deep expertise in regulated marketing and financial services compliance.
More AI in Fintech companies
Official website: https://www.adclear.ai
