Adit & Arc
Category: AI in Marketing
AI-based Instagram organic-view advertising platform connecting brands with digital magazines/creators via feed-optimization algorithms. Adit & Arc was founded in 2026. The company is led by Choi Hyung-bin. Based in Yeouido, Seoul, South Korea. Team size: 1-10. Latest round: Seed. Key investors include Mashup Ventures, Kakao Ventures, Base Ventures, Biz Cafe (BZCF).
- Founded
- 2026
- Headquarters
- Yeouido, Seoul, South Korea
- Team size
- 1-10
Value proposition
Uses AI to analyze content topics, user response, and brand relevance to match brands with digital magazine/creator media for higher-performing organic (non-paid) Instagram advertising, rather than relying on follower or view counts.
Products and solutions
'Addit' — AI-driven advertising platform applying 'Feed Engine Optimization (FEO)' to optimize how brand content appears in Instagram recommendation feeds, network of 70+ Instagram digital magazines running brand campaigns.
Unique value
AI-driven Feed Engine Optimization (FEO) that analyzes content topic, engagement quality, and brand relevance to optimize organic social placement, differentiating from follower/view-count-based influencer marketing.
Target customer
Brands and advertisers in fashion, beauty, and food & beverage seeking organic-reach Instagram advertising via digital magazines/creators.
Industries served
Advertising / AdTech, Media, Consumer (fashion, beauty, F&B)
Technology advantage
Proprietary campaign performance dataset accumulated from directly-run campaigns across 70+ Instagram digital magazines, used to continuously improve AI-based brand-media matching accuracy.
How they differentiate
Focuses on organic (non-paid) Instagram reach via a curated digital magazine/creator network and AI-based Feed Engine Optimization, rather than paid ad placement or simple follower-count-based influencer marketing used by most competitors.
Main competitors
Namu Marketing (AI-based influencer recommendation, Korea), HypeAuditor (AI influencer marketing platform), StarNgage (Instagram-focused influencer marketing platform)
Key partnerships
Network of 70+ Instagram digital magazines/creators, investor-partners Kakao, Mashup Ventures, Base Ventures
Major milestones
Founded by Choi Hyung-bin (serial entrepreneur, ex-Toss youngest PO), built network of 70+ Instagram digital magazines, raised seed round Aug 2026 from Mashup Ventures, Kakao Ventures, Base Ventures, Biz Cafe.
Growth metrics
Product platform (adit.now): 63 Instagram magazine channels listed; ~3.252M cumulative followers across network; 11 content categories; magazine/creator/UGC inventory.
Market positioning
AI-driven organic-view advertising platform positioned as a K-content/K-culture media company bridging Korean brands and global audiences via Instagram digital magazines.
Geographic focus
South Korea, expanding globally via K-content/K-culture positioning
About Choi Hyung-bin
Founder of 'Corona Now' COVID info service (30M+ cumulative users); Founder of wellness app 'Kokkio Alarm' at KAIST; Youngest Product Owner at Toss; KAIST Computer Science (attended).
Latest news about Adit & Arc
More AI in Marketing companies
Official website: https://adit.now