Probrand
Category: AI in Marketing
A food tech-focused AI startup that develops data-driven solutions for F&B commercial district analysis, revenue forecasting, and global distribution scaling. Probrand was founded in 2025. The company is led by Nam Hyeon. Based in Daegu, Korea. Team size: 10-50. Total funding raised: ₩2.0B. Latest round: Angel. Key investors include Undisclosed Angel Investors, Kim Young-heon (Lead Facilitator).
- Founded
- 2025
- Headquarters
- Daegu, Korea
- Team size
- 10-50
- Total funding
- ₩2.0B
Value proposition
Minimizes F&B business failure rates by replacing static demographic analysis with dynamic 'behavior-based simulations' to predict demand and operational risks accurately.
Products and solutions
PROTECH V1: AI-powered commercial district and delivery demand analysis solution, F&B Revenue Forecasting Engine: AI technology developed for high-precision sales prediction, MFC (Micro Fulfillment Center) Infrastructure: Localized logistics and supply chain management for F&B brands, Global Sampling & Distribution Platform: Cross-border expansion services for domestic food brands via Amazon and regional hubs
Unique value
Distinguishes itself from traditional map-based tools by utilizing behavior-based simulation technology that models how consumers actually move and spend within specific micro-districts.
Target customer
F&B franchise headquarters, independent restaurant owners, and food brands seeking data-backed location optimization and global market entry.
Industries served
Food Tech, Big Data Analytics, Logistics & Supply Chain, Retail & E-commerce
Technology advantage
Integrated ecosystem approach that combines proprietary AI analysis software (SaaS) with physical logistics infrastructure (MFC), allowing the company to not only predict demand but also manage the actual distribution of goods.
How they differentiate
Utilizes behavior-based simulation technology to model dynamic consumer movement and spending patterns rather than relying on static demographic data; integrates physical MFC (Micro Fulfillment Center) infrastructure for F&B distribution.
Main competitors
Openub (acquired by Finda), Fingram, Datas (Yellow Future partner)
Key partnerships
Yellow Future (옐로우퓨처): Joint R&D partner for specialized F&B revenue forecasting AI, Daegu Metropolitan City: Collaboration on a technology-based youth employment hub model, Amazon: Strategic channel for global distribution and US market expansion, Micro Fulfillment Center (MFC) network partners: For optimized local supply chain operations, Rich Boutique Hotel (Da Nang): PROTECH V1 platform contract, Lauphai (Da Nang): PROTECH V1 platform contract, Hoa Binh Rooftop (Da Nang): PROTECH V1 platform contract
Notable customers
Daegu Metropolitan City, Amazon (Distribution Partner), Yellow Future (R&D Partner), Rich Boutique Hotel (Da Nang), Lauphai (Da Nang), Hoa Binh Rooftop (Da Nang)
Major milestones
Company founded in 2024 by IT Big Data expert Nam Hyeon, Established strategic R&D partnership with Yellow Future for F&B revenue forecasting AI, Secured 1 Billion KRW Angel Round funding in December 2024, Launched commercialization of PROTECH V1 AI solution, Recognized by National Assembly and Seoul City Council for innovation in 2025
Growth metrics
Secured 1 Billion KRW in funding within 4 months of active operations; targeting beta testing completion by March 2026
Market positioning
Data-driven F&B Proptech and Logistics innovator targeting franchise headquarters and global expansion
Geographic focus
South Korea (domestic), North America (via Amazon global sampling)
Patents and IP
Proprietary AI algorithms for F&B revenue prediction and commercial risk simulation (specific registration numbers not publicly disclosed, developed in collaboration with Yellow Future).
About Nam Hyeon
Nam Hyeon was COO at DELGO and CBO at LOEKAL before founding Probrand in 2025.
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Official website: https://koreaprobrand.com