Adit&Arc Corporation
Category: AI in Marketing
AI-driven Instagram organic view ad service using Feed Engine Optimization (FEO) to match brands with digital magazines and creators Adit&Arc Corporation was founded in 2026. The company is led by Choi Hyung-bin (최형빈). Based in Seoul (Yeouido), South Korea. Team size: 1-10. Latest round: Seed. Key investors include Mashup Ventures (매쉬업벤처스), Kakao Ventures (카카오벤처스), Base Ventures (베이스벤처스), BZCF / Bizcafe (비즈까페).
- Founded
- 2026
- Headquarters
- Seoul (Yeouido), South Korea
- Team size
- 1-10
Value proposition
AI-powered matching of brands with Instagram digital magazines and creators, using Feed Engine Optimization (FEO) to optimize organic discovery within feed and recommendation algorithms
Products and solutions
Adit (애딧) — AI-powered Instagram advertising platform connecting brands with 70+ digital magazine and creator network, Feed Engine Optimization (FEO) technology for organic view ad optimization
Unique value
First mover in Feed Engine Optimization (FEO) — AI analyzes content topic, user response, and brand suitability instead of relying on follower count or past views, making organic view advertising measurable and data-driven
Target customer
Brands in fashion, beauty, and F&B sectors seeking Instagram-native advertising through digital magazine and creator partnerships
Industries served
Fashion, Beauty, Food & Beverage
Technology advantage
Proprietary AI model for content topic analysis, user response prediction, and brand suitability scoring; Feed Engine Optimization (FEO) methodology; Accumulated campaign performance data improving brand-media matching accuracy
How they differentiate
Unlike traditional influencer marketing platforms that rely on follower counts and past views, Edit&Arch uses AI to analyze content relevance, user engagement patterns, and brand fit. They introduced the novel concept of Feed Engine Optimization (FEO) to make organic view advertising measurable and systematic.
Main competitors
Buzzni (A+ AI), Linkprice, Traditional influencer marketing agencies
Key partnerships
70+ Instagram digital magazine network partnerships
Major milestones
Founded June 2026, Seed funding from Mashup Ventures, Kakao Ventures, Base Ventures, and BZCF (August 2026), Launched Adit with 70+ Instagram digital magazine network, Introduced Feed Engine Optimization (FEO) concept
Growth metrics
58 Instagram digital magazine channels listed; ~3.12M cumulative followers across network; 9 content categories (per adit.now product UI as of 2026-08-05). Company PR still claims 70+ magazine network partnerships.
Market positioning
Early-stage Korean ad-tech startup pioneering the intersection of editorial media, creator marketing, and AI-driven organic view optimization on Instagram
Geographic focus
South Korea (domestic), with stated ambition to expand K-content and K-culture globally
About Choi Hyung-bin (최형빈)
Ex-Toss (Viva Republica) youngest Product Owner; Founder of CoronaNow (30M+ / 3,000만 users); Founder of Kkokkio Alarm (sleep wellness app, KR/JP, 400K+ users); KAIST Computer Science student
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Official website: https://adit.now