Airtable
Category: AI Agents
A cloud-based low-code platform that combines the power of a relational database with the user-friendly interface of a spreadsheet, enabling teams to build custom applications and AI-powered workflows. Airtable was founded in 2012. The company is led by Howie Liu. Based in San Francisco, USA. Team size: 900-1000. Total funding raised: $1.4B. Latest round: Series F. Key investors include Benchmark, Accel, Silver Lake, Thrive Capital, Caffeinated Capital, CRV, XN.
- Founded
- 2012
- Headquarters
- San Francisco, USA
- Team size
- 900-1000
- Total funding
- $1.4B
Value proposition
Democratizes software development by allowing non-technical users to build complex, interconnected applications that automate manual processes and integrate generative AI directly into their proprietary data.
Products and solutions
Airtable AI (Native generative AI for summarizing, categorizing, and content generation), Interface Designer (Custom front-end application builder), Automations (Logic-based workflow engine), Relational Database Engine (Core data structure with multiple views: Grid, Gantt, Kanban), Airtable Sync (Multi-source data synchronization), Enterprise Hub (Centralized governance and administration for large-scale deployments), Omni (AI-native conversational app builder, launched June 2025), Superagent (Multi-agent AI research platform, launched Jan 2026), Hyperagent (AI agent platform for autonomous enterprise workflows, launched April 2026), AI App Building (No-code AI app builder)
Unique value
Unlike traditional spreadsheets, Airtable uses a true relational database model that allows for complex data mapping, which is now combined with a 'no-code' interface and native LLM integration that can act on that structured data.
Target customer
Knowledge workers, project managers, and operations teams within mid-market and Fortune 100 enterprises (e.g., Netflix, Shopify, Under Armour).
Industries served
Marketing & Creative, Product Development, Operations, Human Resources, Media & Entertainment, Retail & E-commerce
Technology advantage
Proprietary high-performance synchronization engine that allows real-time collaboration on massive datasets; combined with a 'Lego-block' modular architecture that enables rapid application prototyping without IT intervention.
How they differentiate
Unlike standard project management tools, Airtable is built on a true relational database engine. It differentiates through its 'Lego-block' modularity, allowing users to build custom internal applications via 'Interface Designer' and native AI that acts directly on structured enterprise data.
Main competitors
Notion, Monday.com, Smartsheet, Asana
Key partnerships
AWS (Infrastructure and Bedrock AI integration), Salesforce (Strategic investor and integration partner), Google Workspace (Ecosystem integration), OpenAI (Integration for Airtable AI features; also Airtable for ChatGPT launched Dec 2025), IBM watsonx.ai and Granite Models (Sep 2024), Major consulting firms (e.g., Slalom) for enterprise implementation
Notable customers
Netflix, Shopify, Under Armour, Baker Hughes, Red Bull, Expedia
Major milestones
Reached a $11.7B valuation in December 2021, Launched 'Airtable AI' in 2023 to integrate generative AI into relational workflows, Surpassed 80% penetration within the Fortune 100, Introduced 'Interface Designer' to transition from a database tool to a full app-building platform, Launched Omni AI-native platform in June 2025, Acquired DeepSky and hired David Azose (ex-OpenAI) as CTO in October 2025, Launched Superagent multi-agent platform in January 2026, Launched Hyperagent autonomous AI agent platform in April 2026
Growth metrics
Used by over 500,000 organizations, including 80% of the Fortune 100; Estimated ARR of ~$478M as of 2025.
Market positioning
Enterprise-grade low-code/no-code platform for operational workflows and application building.
Geographic focus
Global, with primary market concentration in North America and Europe (EMEA).
Patents and IP
Holds multiple patents related to user interface systems for database management, collaborative data editing, and dynamic interface generation (e.g., US Patent 10,810,175).
About Howie Liu
Howie Liu is a seasoned entrepreneur and product strategist. Before founding Airtable, he founded Etacts, an intelligent CRM platform that was part of the Y Combinator Winter 2010 batch and was acquired by Salesforce less than a year later. At Salesforce, he served as a Product Manager, overseeing social and mobile product initiatives before departing to build the next generation of relational databases.
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Official website: https://www.airtable.com