aizy
Category: AI in Marketing
AI-driven online marketing software that automates and optimizes advertising campaigns for SMEs on platforms like Google, Facebook, and Instagram. aizy was founded in 2024. The company is led by Stefan Nuijten. Based in Breda, Netherlands. Team size: 11-50. Total funding raised: €3.5 million. Latest round: Venture Round. Key investors include Gijs Nagel, Joost van der Klooster, Michiel Mol.
- Founded
- 2024
- Headquarters
- Breda, Netherlands
- Team size
- 11-50
- Total funding
- €3.5 million
Value proposition
To provide SMEs with an affordable and automated tool to manage and optimize their online advertising, making digital marketing accessible and data-driven, supported by personal expert assistance.
Products and solutions
AI-powered platform for building, managing, and optimizing Google Ads, AI-powered platform for building, managing, and optimizing Facebook Ads, AI-powered platform for building, managing, and optimizing Instagram Ads, AI-powered platform for TikTok ad optimization, AI-powered platform for Microsoft Ads (post-Uptmz acquisition), AI-driven SEO organic optimization, Personal support from a dedicated performance expert, Insightful reporting and monthly performance reviews
Unique value
aizy's uniqueness lies in its combination of a fully automated AI platform specifically tailored for the SME market with dedicated human expert support. This hybrid model addresses the common SME challenge of lacking both the technical expertise for complex ad platforms and the budget for traditional marketing agencies.
Target customer
Small and Medium-sized Enterprises (SMEs) looking for cost-effective and efficient marketing solutions without needing in-house expertise.
Industries served
Cross-industry, serving a wide range of SMEs
Technology advantage
The key technological advantage is its proprietary AI software that automates campaign creation, budget allocation, and performance optimization across multiple platforms (Google, Facebook, Instagram). The business advantage is its focus on the underserved SME segment with a transparent, cost-efficient pricing model, which is a departure from the high fees of traditional marketing agencies.
How they differentiate
aizy differentiates itself by focusing on Small and Medium-sized Enterprises (SMEs) and combining AI-powered automation with human expertise. This hybrid approach aims to provide more efficient, cost-effective, and tailored online marketing campaigns on platforms like Google, Facebook, and Instagram, which is a service level that is often inaccessible for smaller businesses.
Main competitors
HubSpot, Jasper, Sprout Social
Key partnerships
Gijs Nagel (Investor), Joost van der Klooster (Investor), Michiel Mol (Investor and Partner)
Notable customers
150+ organizations (pre-acquisition, Feb 2026), 600+ customers (post-Uptmz acquisition, May 2026), Serving retail, e-commerce, automotive, and other sectors
Major milestones
Secured €1.5 million in a seed funding round (Aug 2025)., Achieved €1 million in ARR within the first six months of operation., Successfully launched its AI-driven online marketing platform for SMEs., Raised €2 million in additional funding at a €22 million valuation (Feb 2026)., Reached €2 million in ARR within the first year., Acquired Dutch performance marketing platform Uptmz to build integrated AI ad platform across Google, Microsoft, and Meta (May 2026)., Grew to serve 600+ customers across multiple countries.
Growth metrics
aizy achieved €1 million in ARR within its first six months and reached €2 million in ARR within its first year, with a client base of over 150 organisations. Combined with Uptmz, the platform serves 600+ customers.
Market positioning
aizy is positioned as an AI-driven online marketing software provider for SMEs. It aims to automate and optimize digital campaigns, making high-level marketing strategies accessible and affordable for smaller businesses that may lack the resources and expertise to manage complex online advertising.
Geographic focus
aizy is a Dutch company based in Breda, Netherlands. Its primary geographic focus is on the European market, with expansion into international markets underway. The company acquired Dutch peer Uptmz in May 2026 to strengthen its presence across Europe.
Patents and IP
No public patents or IP information found.
About Stefan Nuijten
Co-founder and CEO of aizy. Previously, he was the founder of Fightclub, a branding and performance marketing agency, and successfully integrated The Communication Company (TCC).
Latest news about aizy
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Official website: https://www.aizy.nl/