How much funding has Arbor raised?

Arbor has raised $6.3M in total funding. Their latest funding round was Seed. Key investors include 645 Ventures, Next Play Ventures, Chaac Ventures, Comma Capital.

Where is Arbor headquartered?

Arbor is headquartered in New York, NY, USA. The company has a team of 11-50 people.

When was Arbor founded?

Arbor was founded in 2022. It is based in New York, NY, USA.

Who is the CEO of Arbor?

Veronica Ma is the CEO of Arbor. The company was founded in 2022.

Where is Arbor located?

Arbor is headquartered in New York, NY, USA.

What funding stage is Arbor at?

Arbor is currently at the Seed stage.

How many employees does Arbor have?

Arbor has approximately 11-50 employees.

Arbor

Category: AI in Analytics & BI

AI research platform that turns frontline employee and customer conversations into operational intelligence via AI-powered voice interviews. Arbor was founded in 2022. The company is led by Veronica Ma. Based in New York, NY, USA. Team size: 11-50. Total funding raised: $6.3M. Latest round: Seed. Key investors include 645 Ventures, Next Play Ventures, Chaac Ventures, Comma Capital.

Founded: 2022
Headquarters: New York, NY, USA
Team size: 11-50
Total funding: $6.3M

Value proposition

Replaces expensive consultants and traditional survey tools with an AI-powered embedded research team that conducts natural, adaptive voice interviews with frontline employees and customers at scale, then synthesizes thousands of conversations into executive-grade insights and actionable recommendations in hours instead of months.

Products and solutions

Umi — AI researcher that runs natural voice-based interviews with frontline employees, managers, and customers, then turns conversations into operational insights, root causes, and recommended actions via live dashboards and shareable reports.

Unique value

Open-ended, adaptive AI voice conversations (vs. shallow multiple-choice surveys) that probe for the "why," achieving 85-90%+ participation rates and surfacing root causes and context that traditional survey tools miss.

Target customer

Enterprises with frontline operational and revenue teams in retail, hospitality, manufacturing, transportation, logistics, and field-based environments.

Industries served

Retail & QSR, Hospitality, Manufacturing, Transportation, Construction, Security, Customer Experience, Safety & EHS

Technology advantage

Model-agnostic platform leveraging frontier models from OpenAI, Anthropic, Google, and others; full-stack AI platform with SOC 2 Type 2 certification, end-to-end encryption, and GDPR/CCPA compliance; automated interviews at scale with real-time interactive dashboards.

How they differentiate

Unlike Qualtrics and Medallia which offer structured survey tools, Arbor focuses on open-ended, adaptive AI-moderated voice conversations that capture candid qualitative insights and root causes, replacing fragmented, expensive, and slow consulting/survey approaches with a single system.

Main competitors

Qualtrics, Medallia, Listen Labs

Key partnerships

645 Ventures (lead investor), Next Play Ventures (founded by LinkedIn Executive Chairman Jeff Weiner), Chaac Ventures, Comma Capital

Notable customers

First Student, Lyons Magnus, Pop-Up Menu, Generate, Urban Farmer

Major milestones

Raised $6.3M in combined seed and pre-seed funding (Feb 2026), launched Umi AI researcher platform, achieved SOC 2 Type 2 certification.

Growth metrics

Early customers achieving 85-90% participation rates; identified bottlenecks that saved millions of dollars.

Market positioning

Emerging AI-native player in the enterprise Voice of Customer / Voice of Employee / operational intelligence market, positioned as a consulting-quality research alternative at a fraction of the cost and time.

Geographic focus

United States (New York-based), expanding into manufacturing, logistics, and retail.

About Veronica Ma

Ex-Insight Partners (Investor); Harvard University. Co-founded Arbor after investing career.

Latest news about Arbor

Arbor raised 6.3 million dollars in seed funding led by 645 Ventures and Next Play Ventures to scale its AI research platform. By replacing static surveys with automated AI interviews, the system achi

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Official website: https://www.findarbor.com/