Azoma
Category: AI in Marketing
An enterprise-grade Agentic Commerce Optimization (ACO) platform that automates content creation and monitors brand visibility across AI shopping agents and search engines. Azoma was founded in 2022. The company is led by Max Sinclair. Based in London, United Kingdom & Toronto, Canada. Team size: 11-50. Total funding raised: $8M. Latest round: Pre-Series A (Dec 2025). Key investors include eBay Ventures, Ignite Ventures, Rank Ventures, Twinpath, MaRS IAF, Techstars.
- Founded
- 2022
- Headquarters
- London, United Kingdom & Toronto, Canada
- Team size
- 11-50
- Total funding
- $8M
Value proposition
Replaces traditional SEO for the AI era by automating the creation of AI-optimized content and providing real-time visibility monitoring across ChatGPT, Google Gemini, Amazon Rufus, Perplexity, Walmart Sparky, Meta AI, and Claude.
Products and solutions
AI Brand Monitoring Dashboard, Automated Content Generation Engine, Competitive Intelligence Tools, Multi-Platform Visibility Tracking, GEO Performance Analytics
Unique value
First vertically integrated GEO/AEO platform specifically built for retail/CPG that combines 'listening' (monitoring AI results) with 'acting' (auto-generating optimized content) in a closed loop.
Target customer
Enterprise CPG brands, Major Retailers, and E-commerce conglomerates (e.g., Mars, Colgate, Zappos, P&G).
Industries served
Consumer Packaged Goods (CPG), E-commerce, Retail, Fashion & Beauty, Food & Beverage
Technology advantage
Proprietary technology that simulates AI search behavior to reverse-engineer ranking factors, integrated with OpenAI's GPT-4 image generation API for visual search optimization.
How they differentiate
Azoma differentiates through its specific focus on e-commerce/retail verticals (vs. general SaaS GEO), its deep integration with Amazon's ecosystem (stemming from founder DNA), and its 'closed-loop' capability that not only monitors but actively publishes optimized content.
Main competitors
Relixir, Gauge, Profound
Key partnerships
Mars Inc (Global partnership), eBay Ventures (Investor & Strategic Partner), OpenAI (API Integration), Arla (Pilot Program), Digital Shelf Institute (Strategic Partnership - 5Cs Framework), L'Oréal (Enterprise Customer), Unilever (Enterprise Customer)
Notable customers
Mars, Colgate, P&G, Reckitt, HP, L'Oréal, Unilever, Beiersdorf, Zappos, Canadian Tire
Major milestones
Raised $4M Pre-Series A in Dec 2025, Rebranded from Ecomtent to Azoma to reflect broader GEO mission, Achieved profitability before institutional Series A, Secured patent protection for core monitoring tech
Growth metrics
Reached profitability prior to Series A; 7-figure revenue run rate achieved in under 10 months; active enterprise contracts with global Fortune 500 brands.
Market positioning
Enterprise-grade specialist for CPG and Retail; positioned as the 'operating system' for brand visibility in AI search.
Geographic focus
North America (US/Canada) and UK/Europe.
Patents and IP
Two registered patents covering AI brand monitoring and AI product content creation technologies.
About Max Sinclair
Former Product Lead at Amazon (6 years); led Amazon Business launch in UK, Amazon.sg launch in Singapore, and Amazon Grocery scale-up in EU. Education from Mila - Quebec Artificial Intelligence Institute.
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Official website: https://www.azoma.ai