Bluefish AI
Category: AI in Marketing
An AI marketing platform for enterprise brands to manage their presence and performance on AI platforms like ChatGPT and Google AI. Bluefish AI was founded in 2024. The company is led by Alex Sherman. Based in New York, USA. Team size: 11-50. Total funding raised: $24 million. Latest round: Series A, $20.0M, 2025-08, led by NEA. Key investors include NEA, Bloomberg Beta, Crane Venture Partners, Laconia.
- Founded
- 2024
- Headquarters
- New York, USA
- Team size
- 11-50
- Total funding
- $24 million
Value proposition
To give brands visibility and influence over the new and critical channel of AI-powered search and discovery, ensuring their messaging is consistent and effective.
Products and solutions
AI performance tracking, Brand safety management, Consumer engagement tools, AI marketing agents
Unique value
Bluefish is one of the first platforms to focus on Generative Engine Optimization (GEO), helping brands adapt their marketing strategies for AI-driven search and discovery. It provides a unified platform to manage brand presence across multiple AI models.
Target customer
Enterprise brands, Fortune 500 companies
Industries served
B2C, E-commerce
Technology advantage
The platform provides transparency into prompts, responses, and cited sources, allowing clients to build custom methodologies and ensure LLMs learn from their data. The founding team's prior experience with PromoteIQ (acquired by Microsoft) gives them a significant business advantage.
How they differentiate
Bluefish AI provides transparency into AI prompts, responses, and sources, enabling clients to create custom marketing methodologies and ensure large language models are trained on their proprietary data. This allows for greater control over brand messaging in AI-driven channels.
Main competitors
Zeta Global, Klaviyo, Druid
Key partnerships
Information not publicly available.
Notable customers
Fortune 500 companies
Major milestones
Secured $20 million in Series A funding., Successfully launched its AI marketing platform., Established a strong team with experienced founders from companies like PromoteIQ (acquired by Microsoft).
Growth metrics
Specific growth metrics are not publicly available.
Market positioning
Bluefish AI is positioned as a leading AI marketing platform targeting Fortune 500 companies, focusing on the emerging channel of AI-powered media and search.
Geographic focus
Primarily North America, with a headquarters in New York, USA.
Patents and IP
Information not publicly available.
About Alex Sherman
Co-founder and CEO of PromoteIQ, an e-commerce marketing platform acquired by Microsoft in 2019. Post-acquisition, he served as the General Manager of Microsoft PromoteIQ.
Official website: https://www.bluefishai.com/