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BTM, Inc.

Category: AI in Analytics & BI

Japanese publicly traded DX/IT engineering company that launched TracisAI, an autonomous AI agent for log analysis on AWS Marketplace BTM, Inc. was founded in 2011. The company is led by Masanori Taguchi (田口 雅教). Based in Shibuya, Tokyo, Japan. Team size: 101-500. Total funding raised: $5.2M. Latest round: IPO. Key investors include Okasan Securities (IPO lead underwriter), Headwaters (strategic capital & business alliance, 2024).

Founded
2011
Headquarters
Shibuya, Tokyo, Japan
Team size
101-500
Total funding
$5.2M

Value proposition

TracisAI is an autonomous AI agent (powered by LLMs) that ingests natural language queries via Slack, auto-generates SQL, extracts logs from AWS environments, identifies root causes of system errors, and summarizes findings — all without requiring an engineer. Cuts investigation time from hours to ~10 minutes (95% reduction). BYOC (Bring Your Own Cloud) ensures data never leaves the customer's AWS environment.

Products and solutions

TracisAI (autonomous log analysis AI agent on AWS Marketplace), IT Engineering Services (talent matching for IT engineers), DX Solution Services (full-stack development), BTM Media (IT/SES information portal)

Unique value

Autonomous AI agent that reduces log investigation time by up to 95% using self-directed SQL generation, log analysis, and root cause identification — accessible via Slack for non-engineers, with BYOC security model on AWS

Target customer

Mid-to-large enterprises in Japan using AWS; IT operations teams, system administrators, customer support teams; non-engineer business users who need to investigate system issues without involving engineers

Industries served

General IT operations, DX promotion across all industries, currently deployed in payment infrastructure (Value Design)

Technology advantage

LLM-based autonomous agent architecture that combines natural language understanding, SQL generation, AWS log analysis, and automated root cause summarization. Leverages proprietary nationwide database of 1,000+ Japanese development companies. AWS Select Consulting Partner. BYOC security model differentiates from SaaS competitors.

How they differentiate

Unlike traditional rule-based RPA or AIOps tools, TracisAI uses LLM agents that self-direct investigation workflows rather than following pre-programmed rules; Slack-based natural language interface makes it accessible to non-engineers; BYOC model eliminates data privacy concerns; unique distribution channel via BTM's existing nationwide developer network database

Main competitors

Splunk (AIOps/SignalFx), Datadog (Bits AI), Selector AI, Japanese AI solution integrators (Headwaters is now a partner, not competitor)

Key partnerships

AWS Partner Network (Select Consulting Partner), Headwaters (strategic capital & business alliance since Nov 2024 for AI agent development), Sakura Internet (exploring Sakura Cloud compatibility), Sumitomo Mitsui Banking Corporation (primary bank), Mizuho Bank

Notable customers

Value Design (バリューデザイン) — payment infrastructure provider serving 130,000+ stores in Japan

Major milestones

2022-12: Listed on TSE Growth market (5247), 2024-11: Strategic capital & business alliance with Headwaters for AI, 2025-01: Established wholly-owned subsidiary BTMAIZ for AI-focused DX, 2025-03: Acquired Quest System Design, 2026-03: Launched Tracis (autonomous log analysis SaaS), 2026-06: Launched TracisAI on AWS Marketplace

Growth metrics

Revenue ¥6.035B (FY2025, +18.3% YoY); Operating income ¥108M (+18.0% YoY); FY2026 guidance ¥7.001B revenue (+16.0% YoY)

Market positioning

Tier 2 AIOps provider in Japan's growing AIOps market (projected ¥20B by 2029). Differentiated from global vendors (Datadog, Splunk) by Japanese language optimization, local support, Slack-native UX, and BYOC privacy model. Competes with domestic AI solution providers and system integrators.

Geographic focus

Japan (domestic focus, with nationwide labs/offices across Japan from Hokkaido to Kyushu)

About Masanori Taguchi (田口 雅教)

Ex-Leverages (レバレジーズ) Marketing Director; Former secretary to Cabinet Minister (Science & Technology). Graduated from Kindai University (Faculty of Agriculture). Joined predecessor company as COO in 2012, became CEO in 2020.

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