Catch
Category: AI Agents
Tel Aviv-based AI executive assistant that autonomously handles executive scheduling, travel, email, and phone calls. The company is led by Nir Sabato. Based in Tel Aviv, Israel. Team size: 11-50. Total funding raised: $5M. Latest round: Seed. Key investors include Entrée Capital, Pitango, Seedcamp, Factorial Capital.
- Headquarters
- Tel Aviv, Israel
- Team size
- 11-50
- Total funding
- $5M
Value proposition
Catch is an AI agent that takes over day-to-day executive administration — scheduling, travel booking, email triage, follow-ups, and real phone calls — without requiring executives to learn new software or build workflows. It observes an executive's activities, learns their preferences, and operates through text, email, Slack, or phone, involving the human only when a decision genuinely requires judgment.
Products and solutions
AI executive assistant covering scheduling/meeting resolution, inbox zero, briefing notes, phone calls, flight/hotel booking, follow-ups, email drafting, morning briefs, calendar protection, smart reminders, task management, and proactive updates. Integrates with Slack, WhatsApp, email, Asana, and Notion. Priced at $99/month.
Unique value
Built for business leaders (not technical users) — no code, no workflow construction, no separate interface. Operates via existing channels (Slack, email, phone, WhatsApp) and acts proactively like a trusted human assistant, 24/7, with secure data handling.
Target customer
Business executives, sales leaders, operations leaders, product leaders, engineering leaders, partnerships managers, and HR leaders who want to offload administrative work.
Industries served
Executive administration / productivity, cross-industry (executives across sectors).
Technology advantage
Proprietary "splinter agents" architecture where each agent is restricted to a single task with access only to the information required to complete it. System anonymizes data and post-trains open-source models through supervised and reinforcement learning. Can make real phone calls, navigate automated menus, and hold conversations.
How they differentiate
Unlike scheduling-focused tools (Motion, Clockwise, Reclaim) that optimize calendars, Catch is a full end-to-end admin agent that also handles travel, email, and real phone calls, and requires no new interface — it works through channels executives already use. It is built for non-technical business leaders rather than developers.
Main competitors
Motion, Clockwise, Reclaim, Sintra AI
Key partnerships
Integrations with Slack, WhatsApp, email, Asana, and Notion.
Major milestones
Emerged from stealth in September 2026 with a $5M Seed round co-led by Entrée Capital and Pitango, launched at $99/month.
Growth metrics
12,000+ meetings scheduled; 20,000+ tasks delegated; 200,000+ emails handled (as of Sept 2026 launch).
Market positioning
Early-stage (Seed) entrant in the AI executive-assistant / AI chief-of-staff space, targeting the less-served admin segment of the AI agent market rather than coding, research, or content generation.
Geographic focus
Global (headquartered in Tel Aviv, Israel); competes internationally in the AI executive assistant market.
About Nir Sabato
Ex-Investor at Entrée Capital; Strategy Lead at Fiverr and BLEND. Education: The Hebrew University.
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Official website: https://www.catchagent.ai/
