Chabot Mobility
Category: AI in Retail / E-commerce
South Korea's automotive super app connecting purchase, financing, insurance, maintenance, and resale into a single mobility concierge platform. Chabot Mobility was founded in 2016. The company is led by Kang Seong-geun (강성근). Based in Seoul, South Korea. Team size: 11-50. Total funding raised: $18M. Latest round: Series C. Key investors include Hanwha Investment & Securities, Hyundai Investment Partners, GLK Equity Investment, Hana Ventures, Hyundai Marine & Fire Insurance, SK Networks, KB Investment, TS Investment, Now IB Capital, Hana Bank, Hyundai Motor.
- Founded
- 2016
- Headquarters
- Seoul, South Korea
- Team size
- 11-50
- Total funding
- $18M
Value proposition
Unifies the fragmented automotive lifecycle — from new/used car purchase to financing, insurance, maintenance, and resale — into a single digital platform, solving information asymmetry and service fragmentation for both consumers and dealers.
Products and solutions
Chabot (consumer mobility super app for new/used cars, insurance, finance, maintenance), Chabot Prime (dealer CRM & sales management solution), Cha Team Leader (used car dealer app), The Carpet (imported car maintenance platform, acquired from SK Networks), Chabot VIP (auto insurance comparison), Chabot Motors (subsidiary for import/distribution of INEOS Grenadier & Morgan Super 3)
Unique value
Only complete end-to-end auto-commerce solution in Korea covering the entire vehicle lifecycle; dealer-first B2B2C strategy capturing 90% of foreign car dealers and 32,000+ total dealers; data-driven platform connecting 33 financial/insurance companies
Target customer
B2C: Car buyers and drivers in Korea; B2B: New/used car dealers (32,000+ registered), financial institutions, insurance companies
Industries served
Automotive (new/used car sales, financing, insurance, maintenance, resale), Mobility, Insurtech, Fintech
Technology advantage
B2B2C platform with network effects — dealer CRM tools (Chabot Prime) create stickiness on the supply side, enabling consumer-facing super app (Chabot) with integrated insurance comparison, financing, maintenance scheduling; API integration with Hana Card/Capital for embedded finance; connected data for embedded insurance; AI-based repair estimates
How they differentiate
Only Korean platform covering the full automotive lifecycle end-to-end (purchase → finance → insurance → maintenance → resale) vs competitors focused on single verticals; dealer-first B2B2C strategy creating unmatched supply-side network effects (90% of foreign car dealers); data moat from 1.7M users and ₩1.3T cumulative transaction volume
Main competitors
WePair, CarLab, Ameas (어메스), SureTech (슈어테크)
Key partnerships
Hyundai Motor Group (Zero100 Accelerator, data partnership), Hana Financial Group (insurance comparison, daily insurance, auto finance), Hyundai Marine & Fire Insurance (embedded insurance), SK Networks (The Carpet acquisition), KB Investment, Hanwha Investment & Securities, INEOS Automotive (official Korean distributor via Chabot Motors), Morgan Motor (official Korean distributor)
Notable customers
90% of 6,500 foreign car dealers in Korea, 32,000+ total dealers, Hyundai Motor, Hana Financial Group, Hyundai Marine & Fire Insurance, SK Networks
Major milestones
2016: Company founded, 2020: Series A (₩2.5B), 2021: Series B (₩8B), KB Starters selection, Hyundai Motor Group Zero100 Accelerator, 2024: Acquired The Carpet from SK Networks, Series C (₩12B), 2025: IEVE Innovative Technology Award, 2026: Targeting IPO, CEO received Minister's Commendation on Automotive Day
Growth metrics
Revenue grew from ₩300M (~$250K) in 2017 to ₩22B (~$18.5M) in ~5 years (150% avg annual growth); Cumulative transaction volume ₩1.3T (~$1B); 1.7M users; 32,000+ dealers; 33 financial/insurance companies connected
Market positioning
Market leader in Korean digital auto-commerce; only complete end-to-end auto-commerce solution in Korea; targeting IPO in 2026; expanding globally to Mongolia, Japan, Australia, and North America
Geographic focus
South Korea (primary); expanding to Mongolia, Japan, Australia, North America
Patents and IP
7 patents registered (as of 2025-03)
About Kang Seong-geun (강성근)
Ex-Volkswagen Dealer (Sales Team Leader); KAIST EMBA (Venture Startup). Rookie of the Year & Top Sales award winner at Volkswagen showroom.
Official website: https://www.chabot.co.kr