Who is the CEO of Cheerio AI?

Nishant Das is the CEO of Cheerio AI. The company was founded in 2020.

Where is Cheerio AI located?

Cheerio AI is headquartered in Bengaluru, India.

What funding stage is Cheerio AI at?

Cheerio AI is currently at the Seed stage.

How many employees does Cheerio AI have?

Cheerio AI has approximately 29 employees.

Cheerio AI

Category: AI in Marketing

An AI-powered omnichannel marketing automation platform that unifies marketing, sales, support, and communication workflows to help enterprises optimize customer acquisition cost to lifetime value (CAC-to-LTV) ratio through intelligent customer engagement. Cheerio AI was founded in 2020. The company is led by Nishant Das. Based in Bengaluru, India. Team size: 29. Total funding raised: ₹8.0 Cr (~$960K). Latest round: Seed round. Key investors include ["Artha Venture Fund II (Lead)","Hyderabad Angels","TiE Angels","LetsVenture","Invention Engine","VCMint","Angel investors including Arjun Vaidya, Anand Shahni, Vivek Mathur, Ajeet Khurana, Nitin Verma"].

Founded: 2020
Headquarters: Bengaluru, India
Team size: 29
Total funding: ₹8.0 Cr (~$960K)

Value proposition

Enables enterprises to increase repeat revenue by up to 56% through AI-driven customer engagement automation across WhatsApp, Email, SMS, Instagram, Messenger, and RCS channels, reducing manual effort and engineering dependency while improving customer lifetime value

Products and solutions

["Omnichannel Messaging Platform (WhatsApp, Email, SMS, Instagram, Messenger, RCS)","AI-Powered Workflow Automation Engine","Intelligent Customer Segmentation & Personalization","Automated Campaign Management & Drip Marketing","AI Content Generation Assistant","Customer Journey Orchestration","Real-time Analytics & Performance Dashboard","Instagram Comment-to-DM Automation","Retargeting & Conversion Optimization","Enterprise-grade Security & Compliance Suite"]

Unique value

Combines agentic AI with omnichannel automation to create a unified customer engagement layer that operates with minimal human intervention. Features prompt-driven workflow creation instead of rule-heavy setup, enabling non-technical teams to deploy sophisticated automation in minutes rather than months. Proprietary library of prebuilt automation workflows allows rapid implementation of proven strategies.

Target customer

E-commerce companies, D2C brands, and mid-to-large enterprises across banking, financial services, technology, consumer brands, healthcare, and retail sectors seeking to automate customer engagement and retention

Industries served

["E-commerce & Direct-to-Consumer (D2C)","Banking & Financial Services (BFSI)","Technology & SaaS","Consumer Brands & FMCG","Healthcare & Wellness","Retail & Fashion","Food & Beverage","Travel & Hospitality"]

Technology advantage

Developing proprietary small-model Large Language Model (LLM) specifically optimized for advertisement generation, enabling cost-effective and highly relevant content creation. Expanding from text-based messaging into multi-modal AI capabilities including voice and video automation. Platform architecture unifies six communication channels into a single workflow engine with real-time visibility and control, eliminating fragmented systems and disconnected reporting that plague traditional marketing automation tools.

How they differentiate

Cheerio AI differentiates itself through an integrated omnichannel platform combining WhatsApp, Email, SMS, Instagram, Messenger, and RCS automation with agentic AI capabilities. Unlike single-channel competitors, Cheerio provides a unified workflow engine with prompt-driven automation, proprietary AI models for content generation, and prebuilt automation libraries enabling rapid deployment without technical expertise. Platform offers enterprise-grade features at accessible pricing for SMBs while scaling to serve major enterprises across banking, e-commerce, and consumer sectors.

Main competitors

["AiSensy","Wati","Gamooga"]

Key partnerships

["Artha Venture Fund II (Lead Investor - ₹8 Cr seed round)","Hyderabad Angels (Investment Partner)","TiE Angels (Investment Partner)","LetsVenture (Investment Partner)","VCMint (Investment Partner)","Invention Engine (Investment Partner)","Angel Network including Arjun Vaidya (Dr. Vaidya's), Anand Shahni (WedMeGood), Vivek Mathur (ex-Elevation Capital), Ajeet Khurana, Nitin Verma (InstaAstro)","Strategic Enterprise Clients (Royal Enfield, Swiggy, HDFC Bank, IndusInd Bank, Atomberg, Habuild - serving as both customers and validation partners)","Meta/WhatsApp Business Platform (Technology Integration Partner)","Multiple channel partners across communication platforms (Email, SMS, Social Media)"]

Notable customers

["Swiggy","HDFC Bank","IndusInd Bank","Atomberg","Habuild","Royal Enfield"]

Major milestones

["Raised ₹8 crore seed funding led by Artha Venture Fund II in March 2026","Achieved 450% year-on-year revenue growth over past two years","Reached $3.2M ARR with 150+ enterprise clients across six industries","Generated over ₹500 crore additional revenue for enterprise customers","Developing proprietary small-model LLM for advertisement generation","Expanding from messaging to multi-modal AI capabilities (voice, video)","Plans to expand team across engineering, AI, enterprise sales, and customer success"]

Growth metrics

450% YoY revenue growth over past two years; $3.2M ARR (2025); Serves 150+ enterprise clients; Generated ₹500+ crore in additional revenue for customers; Team of 29 employees (2025); Post-money valuation of approximately ₹36 Cr

Market positioning

Seed-stage AI-powered marketing automation platform targeting mid-market enterprises and growing e-commerce/D2C brands in India. Positioned as an affordable yet comprehensive alternative to enterprise solutions like Salesforce Marketing Cloud, offering multi-channel automation with AI-driven personalization at a fraction of the cost. Bridges the gap between basic WhatsApp tools and expensive enterprise marketing platforms.

Geographic focus

Primarily India with Bengaluru headquarters, serving 150+ enterprise clients across Indian market. Strategic focus on expanding within India's rapidly growing e-commerce and fintech sectors, with plans for global expansion following product enhancement and team scaling through recent seed funding.

Patents and IP

No registered patents publicly disclosed as of latest update (March 2026). Focus appears to be on proprietary AI models and trade secrets rather than patent protection at current stage.

About Nishant Das

Seasoned product management professional with 4+ years of experience across Razorpay, Lenskart, HolidayIQ, and Cisco. MBA from Indian School of Business (2017-2018). Expertise in growth marketing, customer retention, and AI-powered marketing automation.

Official website: https://www.cheerioai.com