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Clay

Category: AI in Marketing

An AI-powered sales automation platform that helps go-to-market teams find, enrich, and act on lead data. Clay was founded in 2017. The company is led by Kareem Amin. Based in New York, NY, USA. Team size: 500+. Total funding raised: Total funding of $222M over 6 rounds (Seed $2.5M, Series A $13.5M, Series B $46M, Series B Expansion $40M, Tender Offer $20M, Series C $100M), at a reported valuation of $3.1B as of June 2025.. Latest round: Series B funding round of $46 million, leading to a valuation of $1.3 billion.. Key investors include CapitalG, Sequoia Capital, Meritech Capital Partners, First Round Capital, BoxGroup, Boldstart Ventures, Sapphire Ventures.

Founded
2017
Headquarters
New York, NY, USA
Team size
500+
Total funding
Total funding of $222M over 6 rounds (Seed $2.5M, Series A $13.5M, Series B $46M, Series B Expansion $40M, Tender Offer $20M, Series C $100M), at a reported valuation of $3.1B as of June 2025.

Value proposition

Automates customer research and personalized outreach by orchestrating data from over 75 sources into a single, spreadsheet-like interface, enabling hyper-personalization at scale.

Products and solutions

Data enrichment from 75+ integrated sources, AI-powered lead list building and qualification, Automated, personalized email and message crafting using 'Claygent' AI, Low-code workflow automation for complex GTM campaigns

Unique value

Clay combines a powerful spreadsheet interface with deep data integrations and generative AI, creating a flexible 'system of action' for GTM teams, as opposed to traditional, rigid 'systems of record' like CRMs.

Target customer

Go-to-market teams, sales leaders, growth marketers, and SDRs in B2B companies.

Industries served

Technology/SaaS, Consulting Agencies, B2B Services, Financial Services

Technology advantage

Its core advantage is the ability to aggregate and chain together data from numerous APIs and web sources to build highly targeted and personalized outbound campaigns, a task that would otherwise require significant engineering resources.

How they differentiate

Clay differentiates by focusing on the top of the sales funnel—prospecting and personalization—acting as an orchestration layer that feeds higher quality, better-qualified leads into CRMs like Salesforce or HubSpot. Unlike ZoomInfo/Apollo, it is not just a database but a flexible engine for acting on data from any source.

Main competitors

Salesforce, HubSpot, ZoomInfo / Apollo.io

Key partnerships

Integrations with 150+ data providers (e.g., LinkedIn, Clearbit, Owler), Data marketplace with 150+ providers, Partnerships with over 100 consulting agencies that use Clay for clients

Notable customers

OpenAI, HubSpot, Canva, Rippling, Scale AI, Anthropic, ElevenLabs, Mistral AI, Intercom, Vanta

Major milestones

Achieved a $3.1B valuation with Series C funding round., Crossed $100M ARR in November 2025., Announced second employee tender offer at $5B valuation in January 2026., Successfully pivoted from a general-purpose tool to a focused sales automation platform, finding strong product-market fit., Scaled to over 10,000 customers through a product-led growth strategy.

Growth metrics

Grew from approximately $1M to $100M in Annual Recurring Revenue (ARR). Serves over 10,000 customers.

Market positioning

Positioned as a premium, powerful tool for sophisticated, data-driven GTM teams who want to move beyond generic outreach and build highly creative, personalized outbound motions.

Geographic focus

Primarily North America, with a growing global user base.

Patents and IP

Not publicly disclosed

About Kareem Amin

Kareem Amin is the co-founder and CEO of Clay. Before Clay, he was the VP of Product at The Wall Street Journal and the Director of Product Engineering at Sailthru. He started his career at Microsoft.

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