Clay
Category: AI in Marketing
An AI-powered sales automation platform that helps go-to-market teams find, enrich, and act on lead data. Clay was founded in 2017. The company is led by Kareem Amin. Based in New York, NY, USA. Team size: 500+. Total funding raised: Total funding of $222M over 6 rounds (Seed $2.5M, Series A $13.5M, Series B $46M, Series B Expansion $40M, Tender Offer $20M, Series C $100M), at a reported valuation of $3.1B as of June 2025.. Latest round: Series B funding round of $46 million, leading to a valuation of $1.3 billion.. Key investors include CapitalG, Sequoia Capital, Meritech Capital Partners, First Round Capital, BoxGroup, Boldstart Ventures, Sapphire Ventures.
- Founded
- 2017
- Headquarters
- New York, NY, USA
- Team size
- 500+
- Total funding
- Total funding of $222M over 6 rounds (Seed $2.5M, Series A $13.5M, Series B $46M, Series B Expansion $40M, Tender Offer $20M, Series C $100M), at a reported valuation of $3.1B as of June 2025.
Value proposition
Automates customer research and personalized outreach by orchestrating data from over 75 sources into a single, spreadsheet-like interface, enabling hyper-personalization at scale.
Products and solutions
Data enrichment from 75+ integrated sources, AI-powered lead list building and qualification, Automated, personalized email and message crafting using 'Claygent' AI, Low-code workflow automation for complex GTM campaigns
Unique value
Clay combines a powerful spreadsheet interface with deep data integrations and generative AI, creating a flexible 'system of action' for GTM teams, as opposed to traditional, rigid 'systems of record' like CRMs.
Target customer
Go-to-market teams, sales leaders, growth marketers, and SDRs in B2B companies.
Industries served
Technology/SaaS, Consulting Agencies, B2B Services, Financial Services
Technology advantage
Its core advantage is the ability to aggregate and chain together data from numerous APIs and web sources to build highly targeted and personalized outbound campaigns, a task that would otherwise require significant engineering resources.
How they differentiate
Clay differentiates by focusing on the top of the sales funnel—prospecting and personalization—acting as an orchestration layer that feeds higher quality, better-qualified leads into CRMs like Salesforce or HubSpot. Unlike ZoomInfo/Apollo, it is not just a database but a flexible engine for acting on data from any source.
Main competitors
Salesforce, HubSpot, ZoomInfo / Apollo.io
Key partnerships
Integrations with 150+ data providers (e.g., LinkedIn, Clearbit, Owler), Data marketplace with 150+ providers, Partnerships with over 100 consulting agencies that use Clay for clients
Notable customers
OpenAI, HubSpot, Canva, Rippling, Scale AI, Anthropic, ElevenLabs, Mistral AI, Intercom, Vanta
Major milestones
Achieved a $3.1B valuation with Series C funding round., Crossed $100M ARR in November 2025., Announced second employee tender offer at $5B valuation in January 2026., Successfully pivoted from a general-purpose tool to a focused sales automation platform, finding strong product-market fit., Scaled to over 10,000 customers through a product-led growth strategy.
Growth metrics
Grew from approximately $1M to $100M in Annual Recurring Revenue (ARR). Serves over 10,000 customers.
Market positioning
Positioned as a premium, powerful tool for sophisticated, data-driven GTM teams who want to move beyond generic outreach and build highly creative, personalized outbound motions.
Geographic focus
Primarily North America, with a growing global user base.
Patents and IP
Not publicly disclosed
About Kareem Amin
Kareem Amin is the co-founder and CEO of Clay. Before Clay, he was the VP of Product at The Wall Street Journal and the Director of Product Engineering at Sailthru. He started his career at Microsoft.
More AI in Marketing companies
Official website: https://www.clay.com/