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Clouted

Category: AI in Marketing

AI-powered viral marketing engine that automates clip creation and distribution for music artists, festivals, and culture-driven brands. Clouted was founded in 2024. The company is led by Justin Gorriceta-Banusing. Based in Santa Monica, California, United States. Team size: 31. Total funding raised: $11.45M. Latest round: Seed. Key investors include Slow Ventures; Gold House Ventures; Weekend Fund; LINE-Yahoo's Z VC; Gondor Capital; Iterative; AppWorks; Peak XV's Surge; a16z Speedrun.

Founded
2024
Headquarters
Santa Monica, California, United States
Team size
31
Total funding
$11.45M

Value proposition

Clouted's Distribution Intelligence platform autonomously identifies viral moments from long-form footage, activates a network of 100,000+ gig creators to clip/edit at scale, and uses AI to determine optimal platform, timing, and audience targeting — making viral marketing repeatable and compounding.

Products and solutions

Clouted Virality Engine (AI agents for viral moment detection, clipping orchestration, and autonomous distribution); Distribution Intelligence (compounding data layer); Solutions for: Clipping, UGC, Fan Pages, Influencer Seeding, Performance Ads, Viral Stunts

Unique value

The first AI platform that doesn't just execute campaigns but builds compounding Distribution Intelligence — every clip analyzed, format tested, and audience converted makes the next campaign faster, smarter, and more effective.

Target customer

Music artists/labels, festivals, entertainment studios, gaming companies, and consumer brands seeking viral short-form video distribution at scale

Industries served

Music & Entertainment; Gaming; Consumer Brands; Film/TV

Technology advantage

Proprietary AI moment detection + 100K+ creator network + continuous testing loop (thousands of clipping/distribution approaches tested per campaign, akin to "penetration testing for social algorithms"). Distribution Intelligence layer compounds learnings across campaigns — format insights, audience conversion data, channel optimization. Effective CPM of $0.32 (vs. industry standards).

How they differentiate

Unlike volume-driven clipping tools, Clouted's AI runs a continuous testing loop experimenting with different formats and channel strategies to figure out what performs best. Each campaign makes the next one more efficient via a compounding data moat. Born from EDM culture (CEO is a DJ/festival producer who built it for his own festival first).

Main competitors

Overlap AI (direct automated clipping); CreatorIQ (enterprise creator marketing); Hightouch (enterprise marketing infrastructure)

Key partnerships

Liquid State (Sony Music Entertainment & Tencent Music Entertainment joint venture); a16z Speedrun accelerator (2024); Insomniac Events; BMG; Monstercat; Lionsgate

Notable customers

ILLENIUM; Liquid State; BMG; Insomniac; Monstercat; Lionsgate; Proximity Records; Akon; Zedd; Jason Derulo; G.E.M.; Hyoyeon; Jessi; Jimmy Zhang; Gorgon City

Major milestones

Oct 2025: Launched Clouted platform; May 2026: 1B+ views generated across 250+ campaigns in 6 months; $1M+ paid out to creators/clippers; 100,000+ creator network; $7M seed round led by Slow Ventures; Public launch of Distribution Intelligence platform

Growth metrics

1B+ views generated since Oct 2025; 250+ campaigns executed; $1M+ creator payouts; 100,000+ creator/clipper network; 30M+ views for Illenium campaign (1,000 clips in 2 weeks); Effective CPM of $0.32

Market positioning

Pioneering the "Distribution Intelligence" category — positioning as the AI infrastructure layer that makes viral marketing repeatable and measurable, competing with both clipping automation startups (Overlap AI) and enterprise marketing platforms (CreatorIQ, Hightouch).

Geographic focus

Global with strong US (Los Angeles) and Asia (Manila, Singapore) presence

About Justin Gorriceta-Banusing

Founded + exited AcadArena (Series A student gaming platform in PH) while at University of Washington (Informatics). DJ/producer, producer of &FRIENDS Festival (20,000+ attendee EDM festival in Manila). Esports journalist for ESPN/Red Bull.

Official website: