How much funding has Clueless raised?

Clueless has raised 0 in total funding. Their latest funding round was Bootstrapped.

Where is Clueless headquartered?

Clueless is headquartered in India. The company has a team of 1-10 people.

What does Clueless do?

Clueless operates in the AI in Retail / E-commerce sector. AI-powered personal styling app that curates fashion picks from 1,500+ independent and homegrown brands via a conversational AI stylist. Replaces endless scrolling across shopping apps with a conversational AI stylist that learns individual taste and delivers a hyper-personalized feed pulling from 1,500+ brands.

When was Clueless founded?

Clueless was founded in 2024. It is based in India.

How much funding has Clueless raised?

Clueless has raised 0 in total funding.

Who is the CEO of Clueless?

Ayushmaan Sethi is the CEO of Clueless. The company was founded in 2024.

Where is Clueless located?

Clueless is headquartered in India.

What funding stage is Clueless at?

Clueless is currently at the Active stage.

How many employees does Clueless have?

Clueless has approximately 1-10 employees.

Clueless

Category: AI in Retail / E-commerce

AI-powered personal styling app that curates fashion picks from 1,500+ independent and homegrown brands via a conversational AI stylist. Clueless was founded in 2024. The company is led by Ayushmaan Sethi. Based in India. Team size: 1-10. Total funding raised: 0. Latest round: Bootstrapped.

Founded: 2024
Headquarters: India
Team size: 1-10
Total funding: 0

Value proposition

Replaces endless scrolling across shopping apps with a conversational AI stylist that learns individual taste and delivers a hyper-personalized feed pulling from 1,500+ brands.

Products and solutions

Clueless mobile app: AI chatbot stylist for conversational fashion discovery, personalized recommendation feed, aggregated catalog of 1,500+ indie and homegrown fashion brands.

Unique value

Personalization-first AI model trained per-individual so no two users see the same feed, with a deliberate focus on independent/homegrown brands rather than mainstream fashion giants.

Target customer

Fashion-conscious consumers in India (Gen Z/millennial) seeking personalized style discovery, expanding toward global audiences.

Industries served

Fashion / Retail / E-commerce

Technology advantage

Per-user AI personalization model (individual taste modeling rather than generic trend-based recommendations); conversational chatbot interface replacing traditional search/browse UX.

How they differentiate

Focuses on independent/homegrown Indian fashion labels rather than big fashion brands; emphasizes retention and per-user personalization over generic 'what sells' recommendations; conservative data-privacy stance (core team of <10 has sole data access).

Main competitors

Monova (AI-driven personal styling, India), Alta (AI fashion stylist app), StyleDNA (AI personal stylist, Barcelona/London)

Key partnerships

Partnerships with 1,500+ independent and homegrown fashion brands (e.g. HempZero) integrated into the app catalog.

Major milestones

App launched ~July 2025, pivoted from separate search+explore interfaces to a unified AI chatbot stylist based on user feedback, reached 20,000 downloads in first two months, preparing first external fundraise as of December 2025.

Growth metrics

20,000+ app downloads within first two months of launch (as of September 2025).

Market positioning

Early-stage challenger in India's booming online fashion discovery market, positioning as a personalization-led alternative to multi-brand marketplace apps.

Geographic focus

India, with stated ambition to expand globally.

About Ayushmaan Sethi

Known publicly for appearing in mother Archana Puran Singh's YouTube vlogs prior to founding Clueless; no prior corporate executive background found.

Latest news about Clueless

Clueless, an AI personal stylist startup, has achieved over 20,000 downloads since its September 2025 launch, democratizing personalized fashion in India. The platform leverages AI to curate looks fro

More AI in Retail / E-commerce companies

Official website: https://clueless.shop