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Consuma AI

Category: AI in Analytics & BI

An AI-powered market intelligence platform that delivers deep consumer insights, real-time market trends, and purchase behavior analytics in under 30 minutes. Consuma AI was founded in 2021. The company is led by Abhilash Madabhushi. Based in Bengaluru, India. Team size: 11-50. Total funding raised: $1.55 million. Latest round: Seed, $1.3M, October 2025, led by Equirus InnovateX Fund. Key investors include Equirus InnovateX Fund, Abhishek Goyal (Tracxn), Mekin Maheshwari (Udhyam / ex-Flipkart), Arnav Kumar (Leap Finance), Harsh Shah (Fynd), Shiv Kapoor (Titan Capital), Bhavik Dholakia (Swatantra Wealth), Biswa Kalyan Rath, Expert DOJO, CoCreate Ventures.

Founded
2021
Headquarters
Bengaluru, India
Team size
11-50
Total funding
$1.55 million

Value proposition

Delivers real-time, comprehensive consumer insights by analyzing billions of data points from multiple sources, enabling businesses to create customer-centric products and campaigns 672x faster than traditional market research methods.

Products and solutions

AI-Powered Market Intelligence Platform, Rapid Research Platform, Consumer Behavior Analytics, Real-time Market Trends Analysis

Unique value

The platform's ability to process billions of data points from multiple sources including social forums, marketplaces, news articles, and industry reports in real-time, delivering insights in under 30 minutes compared to traditional methods that take 6-8 weeks.

Target customer

Product managers, marketers, brand managers, and consumer insight specialists within B2B companies who require rapid consumer insights for product development and marketing campaigns.

Industries served

Consumer Packaged Goods (CPG), E-commerce, Retail, Food & Beverages, Beauty & Personal Care, Mobility & Transportation

Technology advantage

Built on three pillars: Smart Scraper system that gathers context from research briefs and scours the internet, Autonomous Agents that act like human researchers with 10x precision in 1/100x the time, and fine-tuned custom LLMs trained on millions of campaigns and billions of data points.

How they differentiate

Consuma AI differentiates itself through its 30-minute delivery time for comprehensive market research, AI-powered autonomous agents that provide 10x precision, analysis of billions of data points versus traditional sample-based methods, and cost-effectiveness at roughly 1/10th the cost of traditional research.

Main competitors

Faraday, Native AI, User Testing, Vypr, Forestreet, Ideapoke, dscout, Earnest Analytics

Key partnerships

Equirus InnovateX Fund (Investment & Strategic Partnership), Elevate Insights (Partnership with Ruchira Jain), Multiple angel investors including Abhishek Goyal (Tracxn), Mekin Maheshwari (Udhyam), Arnav Kumar (Leap Finance)

Notable customers

Britannia, Foxtale, Godrej, Mosaic Wellness, DNA Consult, Empirical Media

Major milestones

Raised $1.3 million seed round led by Equirus InnovateX Fund in October 2025, Developed and launched proprietary AI-powered market intelligence platform, Secured 35+ global brands as customers within 6 months of public launch, Built partnerships with major corporations, Expanded team to 11-50 employees, Plans for international expansion to Dubai and other markets

Growth metrics

35-40 customers including major brands like Britannia, Foxtale, and Godrej. Platform delivers research in 30 minutes compared to 6-8 weeks for traditional methods. Claims 87% proven accuracy vs secondary research and analyzes 5 billion+ data points.

Market positioning

Positioned as an AI-first innovator in the market research and consumer intelligence industry, targeting brands that require rapid, data-driven insights. Focuses on providing actionable intelligence through a SaaS platform with real-time capabilities.

Geographic focus

Primary focus on Indian market with headquarters in Bengaluru, but expanding globally with plans for Dubai market entry and international expansion. Serves global brands through SaaS platform.

Patents and IP

No publicly disclosed patents

About Abhilash Madabhushi

Founder of Consuma AI with experience in product management and marketing. Previously held leadership roles at Vunero, OYO, and Oracle, where he was responsible for product strategy, go-to-market, and user growth. Founded Consuma AI during his second year at PES University in 2021.

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