Sensesbit
Category: AI in Analytics & BI
Sensesbit is a Spanish FoodTech SaaS platform that uses AI and sensory science to help food, beverage, and consumer goods companies measure, analyze, and predict consumer perception to optimize product development and quality. Sensesbit was founded in 2015. The company is led by Maruxa Quiroga (Maruxa Quiroga García). Based in Lugo, Spain. Team size: 11-50. Total funding raised: $1.1M. Latest round: Venture Round. Key investors include Clave Capital, Eoniq Fund, WindOne Consultores, Paraíso Natural Ventures (Grupo Central Lechera Asturiana), UNIRISCO, University of Santiago de Compostela (USC).
- Founded
- 2015
- Headquarters
- Lugo, Spain
- Team size
- 11-50
- Total funding
- $1.1M
Value proposition
AI-powered SaaS platform that digitizes, standardizes, and automates sensory analysis — transforming subjective consumer perception data into objective, actionable business decisions for R&D, quality, and marketing teams in the food industry.
Products and solutions
Sensesbit SaaS Platform (AI-powered sensory analysis software), Sensory AI / Agentic AI module (2026), Consumer Insights module, Sensory ROI analytics, Sensory Community platform
Unique value
First AI-powered sensory intelligence SaaS that combines 25+ years of academic sensory science research with agentic AI to predict consumer preference, reduce product failure risk, and monetize flavor — all in a single platform.
Target customer
Food & beverage manufacturers (R&D, Quality, Innovation, Marketing departments); also cosmetics, personal care, and pharmaceutical companies; quality certification bodies (DOPs); research centers and universities.
Industries served
Food & Beverage, Cosmetics & Personal Care, Pharmaceuticals, Academia & Research
Technology advantage
Proprietary sensory intelligence algorithms combining advanced statistics (Williams/Triangular randomization) with AI/LLM integration; API-first architecture; agentic AI for pattern recognition and recommendations; ISO 9001 & ISO 27001 certified; bilingual EN/ES platform.
How they differentiate
Unlike traditional sensory software (Compusense, Fizz) that focuses on data collection and basic statistics, Sensesbit embeds AI/agentic AI to generate predictive recommendations and actionable business insights. It is built on 25+ years of academic research from USC, is API-first with LLM integration, and offers a modern SaaS experience (deploy in 24h, from $299/mo) vs legacy on-premise tools.
Main competitors
Compusense (Canada), Fizz by Biosystèmes (France), EyeQuestion (Netherlands)
Key partnerships
University of Santiago de Compostela (USC) — joint venture and research collaboration, UNIRISCO — shareholder, KM ZERO Food Innovation Hub — ftalks Food Summit partnership
Notable customers
Pescanova, Mercadona (suppliers), Quescrem, Naturuel, Queixería Barral, Ametller Origen, Familia Martínez, Agrocacao, University of Antioquia
Major milestones
2015: TasteLab founded as USC spin-off, 2019: Sensesbit software commercialized, 2025: Won ftalks Startups Awards (Most Innovative Startup) at ftalks Food Summit Valencia, 2026: Raised €1M funding round, 2026: Launched agentic AI sensory capabilities, 2026: Operating in 10+ countries with 100+ industrial clients
Growth metrics
100+ recurring industrial clients; operating in 10+ countries
Market positioning
First and leading Spanish sensory analysis technology company; positioned as the modern AI-native alternative to legacy sensory software (Compusense/Fizz); operates in 10+ countries across Europe and Latin America with 100+ recurring industrial clients.
Geographic focus
Europe (Spain, Portugal, other EU markets) and Latin America (Mexico, Colombia)
About Maruxa Quiroga (Maruxa Quiroga García)
PhD in Food Science & Technology (Industrial Processes) from University of Santiago de Compostela; Researcher at Tecnalia Research Center (Basque Country); Lecturer at USC and Basque Culinary Center; Co-founder of TasteLab (parent company of Sensesbit)
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Official website: https://www.sensesbit.com