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Cuttable

Category: AI in Marketing

An AI-powered advertising platform that turns existing content and products into agency-grade Meta ads in minutes. Cuttable was founded in 2022. The company is led by Cam O'Keefe. Based in South Yarra, Victoria, Australia. Team size: 11-50. Total funding raised: $10M (AUD). Latest round: Seed, $4.5M, 2025-08, led by Square Peg. Key investors include Square Peg, Rampersand, Brand Fund, Saniel Ventures, Black Nova.

Founded
2022
Headquarters
South Yarra, Victoria, Australia
Team size
11-50
Total funding
$10M (AUD)

Value proposition

Enables brands and agencies to create high-performing ads at scale, combining advertising expertise with AI to automate content generation and campaign creation without the high cost of a traditional agency.

Products and solutions

["AI Advertising Platform for Meta (Facebook and Instagram) ads"]

Unique value

Cuttable's platform automates the entire advertising campaign creation process, from generating and repurposing content to editing and approval, significantly reducing the time and cost compared to traditional methods.

Target customer

Ecommerce brands and marketing agencies.

Industries served

["Retail","Food and Beverage","Healthcare"]

Technology advantage

The platform combines deep advertising industry expertise with proprietary AI to automate the creation of high-performing ad campaigns. This allows for rapid scaling of advertising efforts without requiring a large marketing team or expensive agency retainers.

How they differentiate

Cuttable differentiates itself by combining deep advertising industry expertise with its AI platform. It focuses on transforming a brand's existing content and product feeds into high-performing, agency-grade advertisements for platforms like Meta in a matter of minutes. This approach is designed to provide a scalable and cost-effective alternative to traditional advertising agencies, specifically for e-commerce businesses.

Main competitors

["AdCreative.ai","Pencil","Bria"]

Key partnerships

["Rampersand","Black Nova","Side Stage Ventures","Possible Ventures","Penfold's","Nandos","Medibank"]

Notable customers

["Penfold's","Nandos","Medibank"]

Major milestones

["Successfully raised $10 million in a seed funding round.","Secured major enterprise clients such as Penfold's, Nandos, and Medibank.","Developed an AI platform that can generate high-quality, on-brand ad creatives from existing assets."]

Growth metrics

While specific growth metrics are not public, the company has successfully raised a significant seed round and has attracted notable enterprise customers, indicating strong early traction.

Market positioning

Cuttable is positioned as a high-end, AI-powered creative and advertising platform for established e-commerce brands and enterprises. It aims to replace or augment the traditional advertising agency model by offering a more efficient and scalable solution for creating high-quality, on-brand ad content.

Geographic focus

While Cuttable is an Australian-based company with an initial focus on the local market, it serves global clients and has a presence in the US market.

Patents and IP

There is no publicly available information on patents.

About Cam O'Keefe

Co-founder of Cuttable, a platform that uses AI to help businesses create and manage their advertising campaigns. Before Cuttable, he co-founded the marketing agency Sunday Gravy and worked in marketing at Swisse.

Official website: