Cuttable
Category: AI in Marketing
An AI-powered creative production system that turns existing content and products into agency-grade Meta and TikTok ads in minutes. Cuttable was founded in 2022. The company is led by Sam Kroonenburg. Based in South Yarra, Victoria, Australia; New York, NY, USA. Team size: 11-50. Total funding raised: $15.7M (AUD). Latest round: Seed, $4.5M, 2025-08, led by Square Peg. Key investors include Square Peg, Rampersand, AirTree, Glitch Capital, Brand Fund, Benjamin Duncan.
- Founded
- 2022
- Headquarters
- South Yarra, Victoria, Australia; New York, NY, USA
- Team size
- 11-50
- Total funding
- $15.7M (AUD)
Value proposition
Enables brands and agencies to create high-performing ads at scale, combining advertising expertise with AI to automate content generation and campaign creation without the high cost of a traditional agency.
Products and solutions
AI Advertising Platform for Meta (Facebook and Instagram) and TikTok ads, Brand-trained AI image and video generation, Direct publish to Meta/TikTok Ads Manager
Unique value
Cuttable's platform automates the entire advertising campaign creation process, from generating and repurposing content to editing and approval, significantly reducing the time and cost compared to traditional methods.
Target customer
Ecommerce brands and marketing agencies.
Industries served
Retail, Food and Beverage, Healthcare
Technology advantage
The platform combines deep advertising industry expertise with proprietary AI to automate the creation of high-performing ad campaigns. This allows for rapid scaling of advertising efforts without requiring a large marketing team or expensive agency retainers.
How they differentiate
Cuttable differentiates itself by combining deep advertising industry expertise with its AI platform. It focuses on transforming a brand's existing content and product feeds into high-performing, agency-grade advertisements for platforms like Meta in a matter of minutes. This approach is designed to provide a scalable and cost-effective alternative to traditional advertising agencies, specifically for e-commerce businesses.
Main competitors
AdCreative.ai, Pencil, Bria
Key partnerships
Rampersand, Black Nova, Side Stage Ventures, Possible Ventures, Penfold's, Nandos, Medibank
Notable customers
Penfolds, Nandos, Medibank, Frank Body, Brooks Running, Toys R Us, Hunter Lab, Onnit
Major milestones
Raised ~A$16M across three rounds; reached $100M valuation (Mar 2026)., Opened New York office; US demand ~50% of inbound., Scaled to 300+ brands including Frank Body, Brooks Running, Toys R Us., Expanded platform from Meta to Meta + TikTok with brand-trained AI video.
Growth metrics
300+ brands across AU/US (Forbes AU Jun 2026); company site cites $30M+ monthly ad spend managed and 300 brands; LinkedIn (2026) cites 280,000 ads created in 12 months backed by $320M Meta spend; US inbound ~50% of demand.
Market positioning
Cuttable is positioned as a high-end, AI-powered creative and advertising platform for established e-commerce brands and enterprises. It aims to replace or augment the traditional advertising agency model by offering a more efficient and scalable solution for creating high-quality, on-brand ad content.
Geographic focus
While Cuttable is an Australian-based company with an initial focus on the local market, it serves global clients and has a presence in the US market.
Patents and IP
There is no publicly available information on patents.
About Sam Kroonenburg
Co-founder and CEO of Cuttable. Previously founded A Cloud Guru (sold to Pluralsight for $2 billion in 2021). Founding investor of Glitch Capital. Former Executive Strategic Advisor at Pluralsight.
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Official website: https://www.cuttable.com/