Datarize
Category: AI in Marketing
Korean AI CRM and marketing automation platform for D2C e-commerce brands. It predicts customer purchase intent, auto-generates personalized campaigns, and diagnoses the causes of revenue changes. Datarize was founded in 2019. The company is led by Seongmoo Kim (김성무). Based in Seoul, South Korea. Team size: 101-500. Total funding raised: $21.5M. Latest round: Series B. Key investors include Atinum Investment, Stonebridge Ventures, Mirae Asset Venture Investment, NAVER D2SF, Base Investment, We Ventures, Korea Development Bank (KDB).
- Founded
- 2019
- Headquarters
- Seoul, South Korea
- Team size
- 101-500
- Total funding
- $21.5M
Value proposition
After a simple script install, Datarize collects and analyzes shopper behavior, order, product and campaign data. AI then picks target audiences, generates personalized messages and banners, runs multichannel campaigns and measures incremental revenue. The newer Datarize AI layer explains why revenue moved and recommends what to do next.
Products and solutions
Datarize AI CRM platform, which includes: AI audience targeting (purchase-probability and churn prediction), personalized message campaigns (Kakao brand messages, Alimtalk, LINE, SMS, email), onsite banner campaigns, AI product recommendation widget, AI product search, funnel, cohort and metric diagnostics with iROAS measurement. Also: Datarize AI for revenue-change root-cause analysis and strategy suggestions, Datarize Agent, an AI agent that automates essential campaign setup (Feb 2026), plus a beta agent running in customers' work channels such as Slack (since Sept 2026), Shopify app.
Unique value
An all-in-one e-commerce CRM where AI makes the marketing judgment (what to send, to whom, when) as well as executing it. A semantic layer fixes metric definitions so the AI's answers stay consistent. Data from about 1,000 merchants powers benchmarks and root-cause diagnosis.
Target customer
E-commerce brands that run their own online stores (D2C), mainly SMB and mid-market merchants on Cafe24, Makeshop, Godomall and Shopify in Korea, Japan and the US.
Industries served
E-commerce / D2C retail including fashion, beauty, food and pharma, marketing technology
Technology advantage
Founding team of serial data scientists who exited NumberWorks to Kakao. Proprietary purchase-probability and churn models, multi-armed bandit creative optimization, a semantic layer for consistent metrics, and in-house ontology research for proactive agents. Large shared commerce dataset across about 1,000 client stores. Cafe24 and Shopify distribution. Reported monthly breakeven in July 2026.
How they differentiate
Specializes in e-commerce CRM and automates the whole flow from data collection through diagnosis, audience selection, creative generation, sending and incremental-revenue measurement. Now moving beyond execution automation to AI-driven decisions: revenue root-cause analysis and agents embedded in customers' work channels. Competitors focus more on messaging infrastructure or experimentation.
Main competitors
Blux, Bigin, Notifly, Groobee, Braze (global)
Key partnerships
Cafe24 (2025 Best Partner, MOU between Cafe24 Japan and Datarize Japan), Shopify (App Store listing), NAVER D2SF (investor and backer), joint global marketing seminars with Sagawa and 300CBT, Atinum Investment AI SaaS Day 2025
Notable customers
Andar, Xexymix, Marithé François Girbaud, Covernat, Nongshim Mall, Pulio, Pottery, Jungwon e-Shop
Major milestones
2019-08: founded. 2020: seed round from NAVER D2SF and Base Investment. 2021-01: Divers launched commercially. 2022-01: ₩11.5B Series A and US entity. 2024-03: Shopify app and Japan entity. 2024-05: ₩15B Series B (cumulative about ₩27.6B). 2025: named Cafe24 Best Partner. 2026-01: exhibited at NRF Big Show. 2026-02: AI agent for campaign-setup automation. 2026-07: monthly breakeven. 2026-08: new head of Datarize Japan. 2026-09: work-channel AI agent beta.
Growth metrics
Revenue of ₩16B in 2025 (about 70% YoY growth); revenue tripled YoY in 2024. About 1,000 client merchants (Oct 2026), including about 60 in Japan. Retention 95%+. Reached monthly breakeven in July 2026. 53 employees on the national pension registry (Sept 2026).
Market positioning
Positioned as Korea's leading e-commerce CRM solution by number of client merchants (about 1,000 customers). Expanding into Japan (about 60 customers) and the US via Shopify.
Geographic focus
South Korea (primary), Japan (Tokyo subsidiary), United States (San Jose subsidiary)
Patents and IP
3 patent applications published in January 2026 (per THE VC); details not disclosed.
About Seongmoo Kim (김성무)
Ex-Kakao Data Scientist (2016-2019, after Kakao acquired NumberWorks); Co-founder and CFO/Data Scientist of NumberWorks, a marketing analytics startup acquired by Kakao in 2016; ex-SK Telecom Data Science Center. Serial founder; relocated to San Jose in 2022 to lead the US business.
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Official website: https://www.datarize.ai