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Every

Category: AI in Media / Gaming / Entertainment

Every is a media and software company that publishes a daily AI newsletter, builds AI-powered productivity tools, and offers AI consulting services — all run by a small team using AI agents to write 100% of their code. Every was founded in 2020. The company is led by Dan Shipper. Based in New York, New York. Team size: 11-50. Total funding raised: $2M. Latest round: Seed. Key investors include Reid Hoffman; StartingLine VC; Will England (Walleye Capital).

Founded
2020
Headquarters
New York, New York
Team size
11-50
Total funding
$2M

Value proposition

The only subscription you need to stay at the edge of AI — combining daily AI journalism, hands-on AI productivity tools, and expert AI consulting in one bundle.

Products and solutions

Every Newsletter (daily AI newsletter); AI & I (podcast); Spiral (AI writing assistant); Cora (AI email assistant); Sparkle (AI file organization for Mac); Monologue (AI voice dictation); Proof (collaborative editor for humans and AI agents); Plus One (AI agent in Slack); Every Consulting (AI training and adoption services); Every Studio (educational content for AI product builders)

Unique value

A media company that actually builds the AI products it writes about, with 100% of its code written by AI agents, serving as a living lab for AI-native operations.

Target customer

AI professionals, tech executives, product builders, and knowledge workers who want to stay at the frontier of AI developments and use AI tools to improve their productivity.

Industries served

Media & Publishing; Technology; Enterprise AI Consulting; Productivity Software

Technology advantage

Radically AI-native operations: 100% of code written by AI agents (Claude Code, Codex); 15-person team operating like a much larger organization; "sip seed round" drawdown structure for capital efficiency; AI agents write code, manage operations, and serve as equal partners in the workplace; runs 20 humans + ~30 custom agents across 4+ businesses.

How they differentiate

Unlike traditional tech media (Stratechery, The Information) or pure AI tool builders, Every combines editorial, product development, and consulting in a single subscription. They are a living case study of AI-first operations — their own workflows (AI agents writing all code, AI project managers, AI operations leads) are the product they sell. The "sip seed" funding structure is also unique — capital-efficient drawdown rather than a lump sum.

Main competitors

Stratechery (tech analysis subscription); The Information (tech news); Ben's Bites (AI newsletter); The Neuron (AI newsletter); Morning Brew (business newsletter); Lex (AI writing tool); Granola (AI note-taking)

Key partnerships

Notion (Developer Platform integration for AI agents); Reid Hoffman (investor); StartingLine VC (investor)

Major milestones

Founded 2020; Launched daily AI newsletter; Built 5+ AI products (Spiral, Cora, Sparkle, Monologue, Proof); Launched Plus One (AI agent in Slack); Raised $2M seed round co-led by Reid Hoffman and StartingLine VC (May 2025); Built 7-figure AI consulting business in under a year; Grew from 4 to 30+ employees; 100% of code written by AI agents

Growth metrics

9,472+ LinkedIn followers; 80,000+ newsletter subscribers; 7-figure revenue; 7-figure consulting arm; 15-person team (at time of Lenny's interview, now ~30)

Market positioning

Premium AI-focused media + tools subscription positioned as "the only subscription you need to stay at the edge of AI." Competes with both AI newsletters (The Neuron, Ben's Bites, TLDR AI) and AI productivity tools (Lex, Granola, etc.) by bundling them together.

Geographic focus

Global (English-language, primarily US and international tech audience)

About Dan Shipper

Ex-Firefly (co-founder, sold to Pega in 2014); Principal at Pega running product management, engineering, marketing, and sales training; EIR at Prehype; Partner at First Round Capital Product Co-Op; University of Pennsylvania

Official website: