Fabulate
Category: AI in Marketing
AI-powered influencer/creator marketing platform helping brands discover, manage and measure creator marketing campaigns across APAC. Fabulate was founded in 2017. The company is led by Toby Kennett. Based in Sydney, New South Wales, Australia (Level 9, 64 York St). Total funding raised: AU$7.4M. Latest round: Venture Round. Key investors include Centerstone Capital, Nightingale Partners.
- Founded
- 2017
- Headquarters
- Sydney, New South Wales, Australia (Level 9, 64 York St)
- Total funding
- AU$7.4M
Value proposition
Combines the world's richest creator intelligence data with AI-powered workflows (SparQ) to help brands discover the right creators, manage campaigns at scale, and measure business impact of every partnership.
Products and solutions
SparQ (AI creator intelligence using NLP + image analysis), Fabulate Analytics (first-party authenticated campaign analytics), Platform (discovery, outreach, workflow, contracts, payments, reporting), Fabulate Pay, managed services/strategy.
Unique value
AI-driven creator content vetting for sentiment/brand safety/competitor mentions plus first-party authenticated analytics across 300M+ creators, differentiating from manual/agency-led influencer marketing approaches.
Target customer
Brands and agencies running influencer/creator marketing campaigns; also serves creators and talent managers.
Industries served
Consumer brands, retail, hospitality, FMCG, financial services (influencer/creator marketing across verticals)
Technology advantage
Proprietary AI platform (SparQ) combining NLP, image analysis, and large first-party creator dataset (300M+ creators) for brand-safe, high-impact campaign matching and end-to-end workflow automation.
How they differentiate
Combines AI-driven creator content analysis (sentiment, brand safety, competitor detection) with proprietary first-party analytics and an end-to-end campaign workflow platform, versus competitors focused mainly on marketplace matching or manual agency services.
Main competitors
Vamp, Tribe, CreatorIQ / Upfluence
Key partnerships
TikTok Symphony AI integration, YouTube Creator Partnerships API integration.
Notable customers
Castello, TFE Hotels, Subway, MYOB, Hubbl, Redworks
Major milestones
Founded 2017, won Best Influencer Marketing Technology at AiMCO Awards two years running, launched SparQ AI platform, integrated TikTok Symphony AI (Feb 2026) and YouTube Creator Partnerships API (Mar 2026), raised AU$4.5M at AU$84.5M valuation (Aug 2026), expanded into NZ, Singapore, Malaysia, Philippines, Vietnam, Thailand, Indonesia
Growth metrics
Profitable company; oversubscribed funding round with ~90% of capital from existing shareholders doubling down; post-money valuation of AU$84.5M; expanded into 9 APAC markets beyond Australia over the past two years.
Market positioning
Established leader in APAC influencer/creator marketing technology, expanding from Australia into New Zealand, Singapore, Malaysia, Philippines, Vietnam, Thailand, Indonesia, South Korea, and Japan.
Geographic focus
APAC (Australia, New Zealand, Southeast Asia, Japan, South Korea)
About Toby Kennett
Co-Founder & CEO of Fabulate since 2017; prior experience includes Over60, BlueKite, OurDeal Pty Ltd, and Intide Pty Ltd.
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Official website: https://fabulate.com.au