Featuring
Category: AI in Marketing
AI-powered all-in-one influencer marketing platform and social media data analytics company Featuring was founded in 2019. The company is led by Jang Ji-hoon (장지훈). Based in Seoul, South Korea. Team size: 51-200. Total funding raised: $16.5M. Latest round: Series B. Key investors include STICK Ventures; Albatross Investment; Magna Investment; Hana Ventures; Kiwoom Investment; Korea Development Bank (KDB); IBK Industrial Bank of Korea; Capstone Partners; Laguna Investment; Pathfinder H; CNT Tech.
- Founded
- 2019
- Headquarters
- Seoul, South Korea
- Team size
- 51-200
- Total funding
- $16.5M
Value proposition
Data-driven influencer marketing platform that replaces intuition with AI-powered audience clustering, fake follower filtering, performance prediction, and end-to-end campaign automation
Products and solutions
Featuring (all-in-one influencer marketing SaaS platform — discovery, management, messaging, campaign tracking, performance analytics); Featuring Enterprise (custom social media data analytics for large enterprises); Featuring AI (proprietary data engine); Content Tracking (automated social media content performance monitoring); Chrome Extension (instant influencer profile analysis)
Unique value
Proprietary 'Featuring AI' engine analyzes 16M+ influencer channels and 300M+ social media content items in real-time, filtering out fake/inactive accounts and providing predictive performance analytics — turning influencer marketing from 'art' into 'science'
Target customer
B2B — marketing teams at brands, agencies, and D2C companies across fashion, beauty, travel, entertainment, and other verticals; from SMBs to large enterprises
Industries served
Fashion; Beauty; Travel; Entertainment; E-commerce; Wellness; Consumer Goods
Technology advantage
Proprietary Featuring AI engine with real-time analysis of 16M+ influencer channels across Instagram, YouTube, TikTok, X (Twitter), Naver Blog; AI-powered fake follower detection; audience clustering for genuine interest targeting; pre-campaign performance prediction; vertical AI agent for marketing workflow automation; ISO/IEC 27001, 27017, 27018, 27701 certified
How they differentiate
Only Korean influencer marketing platform with comprehensive AI-powered fake follower filtering, audience clustering, and predictive performance analytics; covers 16M+ global channels with real-time data; offers both SMB self-serve and enterprise-grade solutions; proven 90% resource savings for clients; 400% average ROAS for clients
Main competitors
Buzz&Bit (버즈앤비); TenWonders (텐원더스); TG360 Technologies (티지360테크놀로지스); Big Insight (빅인사이트)
Key partnerships
W Concept (enterprise solution supply); Lael Korea (wellness brand, 60%+ marketing efficiency improvement); Google Cloud (cloud security infrastructure); AWS WAF (web application protection)
Notable customers
16,000+ corporate clients including LF, Coway, CJ ENM, Lael Korea, W Concept; brands across fashion, beauty, travel, entertainment sectors
Major milestones
2019: Company founded; 2020-02: Platform official launch; 2022-04: Pre-Series A funding; 2023-09: ₩57B Series A funding; 2024: Selected as 'Baby Unicorn' by Ministry of SMEs and Startups; 2025: Established Japan subsidiary (Featuring Japan); Selected for 'Scale-up TIPS' program; Selected for 'DIPS 1000+' AI/Big Data track; 2025: Annual revenue ₩9.6B (93% YoY growth), operating profit turned positive; 2026-05: ₩15.3B Series B funding; ISO 5 international certifications acquired; Participated in MWC 2026 Barcelona
Growth metrics
2025 revenue: ₩9.6B ($7.2M), 93% YoY growth; Operating profit: ₩750M ($560K), turned profitable; 16,000+ corporate clients; 53 employees (as of March 2026); 400% average client ROAS
Market positioning
Leading AI-powered influencer marketing platform in South Korea with 16,000+ corporate clients; expanding into Japan with local subsidiary; targeting 'SNS marketing super app' vision
Geographic focus
South Korea (primary); Japan (expanding); Southeast Asia (targeted)
Patents and IP
2 registered patents (as of 2022); ISO/IEC 27001, 27017, 27018, 27701 certified
About Jang Ji-hoon (장지훈)
Ex-Kakao Product Manager (new service planning & business development); Ex-Naver UX & service planning. Education: Cardiff Metropolitan University.
Official website: https://featuring.co/en/