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Foureyes

Category: AI in Marketing

An AI-powered sales intelligence and Customer Data Platform (CDP) that unifies automotive dealership data to automate lead tracking and personalized customer engagement. Foureyes was founded in 2015. The company is led by David Steinberg. Based in Lake Oswego, USA. Team size: 50-200. Total funding raised: $10,000,000. Latest round: Series A. Key investors include PeakSpan Capital, Strategic Family Offices.

Founded
2015
Headquarters
Lake Oswego, USA
Team size
50-200
Total funding
$10,000,000

Value proposition

Unifies fragmented CRM, DMS, and website data into a single source of truth to identify missed sales opportunities and automate inventory-specific follow-ups without manual data entry.

Products and solutions

Foureyes Connect (Automotive CDP), Safety Net (Lead Protection & Tracking), Prospect (Automated Follow-up & Engagement), Sales Assistant (Sales Coaching & Insights), Unified Data Platform (UDP), Foureyes Consent Management

Unique value

Utilizes patented user-level tracking that links anonymous website behavior to specific CRM records, uncovering 'ghost leads' that traditional systems fail to log.

Target customer

Automotive dealerships, large multi-rooftop dealer groups, and automotive manufacturers (OEMs).

Industries served

Automotive Retail, Automotive Manufacturing (OEMs), SaaS / Sales Technology

Technology advantage

Features a proprietary 'Vehicle of Interest' algorithm and a vendor-neutral data foundation that integrates with over 100 automotive software providers (CRM, DMS, and inventory tools).

How they differentiate

Foureyes differentiates through patented user-level tracking that identifies 'ghost leads'—sales prospects who visit a website but are never logged in the CRM. Unlike competitors that focus primarily on marketing automation or CRM management, Foureyes provides a vendor-neutral Customer Data Platform (CDP) that unifies fragmented data across DMS, CRM, and inventory tools.

Main competitors

Fullpath (formerly AutoLeadStar), Impel, VinSolutions

Key partnerships

Strategic partnership with Outsell for enhanced engagement signals, Integration partnership with Volie for BDC performance, Certified programs with major OEMs including Nissan and Stellantis, Integrations with major CRM/DMS providers like CDK Global and Reynolds & Reynolds

Notable customers

Nissan, Stellantis, Beaverton Toyota, Capitol Auto Group

Major milestones

Spun out as a standalone SaaS company from Adpearance in 2015, Awarded US Patent 10,339,541 for proprietary lead processing technology in 2019, Secured $10M Series A funding led by PeakSpan Capital in Dec 2020, Launched 'Foureyes Connect,' a specialized automotive Customer Data Platform (CDP) in 2023, Pivoted to a comprehensive AI-driven data foundation for the automotive market in early 2026

Growth metrics

Estimated $8.2M ARR as of 2024; supports over 1,000 automotive dealerships across North America.

Market positioning

Specialized automotive sales intelligence and data orchestration leader.

Geographic focus

North America (United States and Canada)

Patents and IP

Holds multiple patents related to lead processing and sales tracking, including US Patent 10,339,541.

About David Steinberg

David Steinberg is the CEO and Co-founder of Foureyes. He previously co-founded Adpearance, a leading digital marketing agency, in 2009. Under his leadership, Foureyes was developed as a proprietary sales tracking technology and eventually spun out as a standalone SaaS company in 2015. He has over 15 years of experience in automotive technology, digital marketing, and data analytics. He also founded Altruwood in 2003, a sustainable lumber distribution company.

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