How much funding has Franklin raised?

Franklin has raised $3.2M in total funding. Their latest funding round was Seed. Key investors include True Collective, Various angel investors and family offices.

Where is Franklin headquartered?

Franklin is headquartered in Copenhagen, Denmark. The company has a team of 11-50 people.

When was Franklin founded?

Franklin was founded in 2024. It is based in Copenhagen, Denmark.

How much funding has Franklin raised?

Franklin has raised $3.2M in total funding. Key investors include True Collective, Various angel investors and family offices.

Who is the CEO of Franklin?

Nikolaj Bomann Mertz is the CEO of Franklin. The company was founded in 2024.

Where is Franklin located?

Franklin is headquartered in Copenhagen, Denmark.

What funding stage is Franklin at?

Franklin is currently at the Growth Stage stage.

How many employees does Franklin have?

Franklin has approximately 11-50 employees.

Franklin

Category: AI in Fintech

Franklin is a Danish fintech startup providing AI-powered payment cards and financial management platform purpose-built for e-commerce merchants. Franklin was founded in 2024. The company is led by Nikolaj Bomann Mertz. Based in Copenhagen, Denmark. Team size: 11-50. Total funding raised: $3.2M. Latest round: Seed. Key investors include True Collective, Various angel investors and family offices.

Founded: 2024
Headquarters: Copenhagen, Denmark
Team size: 11-50
Total funding: $3.2M

Value proposition

Franklin provides e-commerce businesses with a unified financial platform combining high-limit Visa payment cards (with 0.5% uncapped cashback), AI-powered automated bookkeeping/receipt reconciliation, and expense management — replacing fragmented legacy banking tools with one seamless ecosystem.

Products and solutions

Franklin Payment Cards (Visa corporate cards with high spend limits for e-commerce ad spend), AI Receipt Matching (automated bookkeeping via AI), Expense Management, Accounting Integrations (Shopify, Google Ads, Meta Ads, Dinero, Economic), Multi-currency accounts, 0.5% uncapped cashback on all spending

Unique value

AI-driven receipt matching that automatically reconciles transactions from ad platforms (Meta, Google, TikTok) and software tools, combined with high spend limits designed specifically for e-commerce ad spend, 0.5% uncapped cashback, and automated accounting integrations — all in one platform.

Target customer

E-commerce merchants and DTC brands, particularly those with high ad spend on Meta, Google, and TikTok platforms

Industries served

E-commerce, Retail, DTC (Direct-to-Consumer)

Technology advantage

AI-powered receipt matching that auto-collects and reconciles receipts from ad platforms (Meta, Google, TikTok) and software tools; agentic finance capabilities where AI agents automatically reconcile, categorize, and act on transactions; deep integrations with e-commerce and accounting platforms; partnership with NIUM (Visa principal member) for card infrastructure

How they differentiate

Unlike general spend management platforms (Pleo, Spendesk), Franklin is purpose-built for e-commerce with AI that specifically reconciles ad platform receipts (Meta, Google, TikTok), high card limits for ad campaigns, and 0.5% uncapped cashback on ad/software/operations spend. The company is pushing toward "agentic finance" where AI agents don't just show numbers but automatically reconcile, categorize, and act on transactions.

Main competitors

Juni (Swedish e-commerce fintech), Pleo (Danish spend management), Spendesk (French spend management)

Key partnerships

NIUM (e-money institution and Visa principal member — card issuing and financial infrastructure partner), Visa Europe, Integrations with Shopify, Google Ads, Meta Ads, TikTok, Dinero, Economic

Notable customers

250+ Danish e-commerce companies (specific brand names not publicly disclosed)

Major milestones

2023-06: Idea conceived, 2023-10: First funding (€350K angel), 2024-01: First employee hired, 2024-03: Partnership with NIUM, 2024-04: First customer onboarded, 2024-06: €1M in card spend, 2024-12: €500K ARR, 2025-06: $1M funding, €600K ARR, ~100 customers, 2025-12: €1.25M ARR, first cashflow-positive month, team of 13, 2026-06: €1.6M seed led by True Collective for agentic finance

Growth metrics

€1.25M ARR (Dec 2025); 250+ Danish customers; expanded to Netherlands; first cashflow-positive month achieved in 2025

Market positioning

Niche leader in e-commerce-specific financial management in Denmark, expanding into the Netherlands. Positioned as the first unified financial platform built exclusively for e-commerce, differentiating from generalist spend management platforms.

Geographic focus

Denmark (home market, 250+ customers), expanding into the Netherlands

About Nikolaj Bomann Mertz

Ex-Nord Investments A/S (Head of Marketing); Ex-LYS Technologies (Marketing & Sales); Copenhagen Business School graduate. Previously was one of the first employees at a Copenhagen startup that scaled from 0 to 100.

Official website: https://www.hifranklin.com