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GetWhys

Category: AI in Marketing

AI-powered customer intelligence platform that helps B2B product marketing and GTM teams turn buyer research into messaging, content, and sales enablement assets. GetWhys was founded in 2023. The company is led by Philippe Boutros. Based in Boise, Idaho. Team size: 11-50. Total funding raised: $8.5M. Latest round: Seed. Key investors include EPIC Ventures, Next Frontier Capital, CEAS Investments, Portland Seed Fund, Tuesday Capital, Capital Eleven.

Founded
2023
Headquarters
Boise, Idaho
Team size
11-50
Total funding
$8.5M

Value proposition

GetWhys turns customer voices into go-to-market-ready intelligence — automating research synthesis with AI while maintaining source-linked, human-conducted interviews. Combines proprietary buyer interview data, organizational data, and internet intelligence into one platform.

Products and solutions

AI-powered customer intelligence platform, Proprietary dataset of in-depth B2B buyer interviews, Asset Creation (messaging frameworks, web copy, sales enablement), Competitive Intelligence, Persona Creation, Content Validation, Unlimited Research Requests, Organization Data integration (sales call transcripts, internal docs), Internet Data (agentic search), Research-as-a-Service (custom interview requests within 10 business days)

Unique value

Only platform that combines a proprietary, growing library of in-depth (45-60 min) B2B buyer interviews — conducted by real humans — with AI-powered analysis, organization data integration, and internet intelligence, all source-linked back to original transcripts.

Target customer

B2B product marketing managers and GTM teams at enterprise and mid-market companies

Industries served

B2B software and technology

Technology advantage

Proprietary interview dataset built over years; human-moderated interviews ensuring quality and fraud prevention (LinkedIn verification + knowledge tests); AI-managed data library layering three data sources (GetWhys Data, Organization Data, Internet Data); exponential decay formula for prioritizing fresh insight; SOC 2 Type II compliant

How they differentiate

Uses humans to conduct the research interviews (not synthetic/panel data) and LLMs to analyze them; proprietary dataset of thousands of interviews with niche B2B audiences that compounds over time; source-linked insights traceable back to verbatim transcripts; unlimited research requests included in flat annual fee; displaces high-priced alternatives like GLG and traditional analyst firms

Main competitors

GLG (Gerson Lehrman Group), Writer.com, AlphaSense, Tegus

Notable customers

Intel, Verizon, DocuSign, Mission Cloud (CDW), Commvault, Docker, Loopio, Navattic, LTV

Major milestones

Founded 2023 by Philippe Boutros, Viet Phan, and Tyler Honsinger, Launched platform with proprietary interview dataset, Raised $2.75M Seed I (Feb 2025) led by Next Frontier Capital, Achieved SOC 2 Type II compliance (Jun 2025), Grew revenue 10x in 2025, Raised $5.2M Seed II (Apr 2026) led by EPIC Ventures, Customers include Intel, Verizon, DocuSign, Docker, Commvault

Growth metrics

10x ARR growth in 9 months (2025-2026); "Dozens" of customers; Founded 2023

Market positioning

Mid-market disruptor in the customer intelligence and B2B market research space — competing against high-priced incumbent alternatives (GLG, Gartner, Forrester) and newer AI insights platforms (Writer.com, AlphaSense, Tegus) with a differentiated human+AI hybrid model and flat-fee unlimited research subscription

Geographic focus

United States (primarily), with remote team across Boise (HQ), Bozeman, Portland, and NYC

Patents and IP

SOC 2 Type II compliance achieved; proprietary dataset of in-depth B2B buyer interviews

About Philippe Boutros

Head of Marketing at Transform (acquired by dbt Labs); VP (Tech Sector) at ClearPath Strategies; 7.5 years as B2B market research consultant at Cascade Insights and Panterra Research, working with Amazon, Google, Microsoft, Zendesk; BA in Philosophy from University of Portland

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