Hi-Parking
Category: Computer Vision
Korea's #1 parking infrastructure and operations company, a wholly-owned subsidiary of Humax Mobility, deploying AI-based smart parking guidance systems (Ai-PAS) as a future V2I data layer for autonomous vehicles. Hi-Parking was founded in 2003. The company is led by Park Jun-kyu (박준규 / JK Park). Based in Seoul, South Korea. Team size: 500+. Total funding raised: $144M. Latest round: Acquired. Key investors include Humax Mobility (Flat), HUMAX Group, Stick Investment (스틱인베스트먼트).
- Founded
- 2003
- Headquarters
- Seoul, South Korea
- Team size
- 500+
- Total funding
- $144M
Value proposition
Operates ~1,400 parking lots / 340,000 parking spaces nationwide, combining AI-based smart parking guidance (Ai-PAS), integrated parking management (MHP), and mobility services (Turu PARKING, EV charging, car care) to transform parking lots into data-driven mobility hubs.
Products and solutions
Ai-PAS (AI-based smart video guidance system using 360-degree AI cameras for real-time vehicle tracking, congestion control, and physical AI 'cognition-analysis-judgment-action' operation), MHP (integrated parking management platform), Turu PARKING (mobility service brand), Hi Care (premium vehicle care), solar/energy generation on parking lots, EV charging.
Unique value
Korea's largest parking operator (1,400 lots, 340,000 spaces) that treats the entire parking lot as a single data space, using physical AI to perceive, analyze, judge, and act — positioning parking infrastructure as a V2I data layer for autonomous vehicles and robotaxis.
Target customer
Parking lot owners/operators (public and private), commercial building and transport hub operators, and drivers using the Turu PARKING app.
Industries served
Parking infrastructure and operations, mobility, smart city / transport hubs, EV charging, renewable energy (solar on parking lots).
Technology advantage
Ai-PAS uses 360-degree AI cameras and an AI server to track vehicles in real time, automatically controlling display boards and barriers based on congestion and flow, with fire/bottleneck/violation detection. Data accumulated is positioned for future V2I (Vehicle-to-Infrastructure) communication with autonomous vehicles and robotaxis.
How they differentiate
Unlike ultrasonic sensor-based or standard video guidance systems, Ai-PAS analyzes the entire parking lot as one data space with 360-degree AI cameras, eliminating blind spots and enabling automatic equipment control plus future V2I integration for autonomous driving.
Main competitors
Socar's Modu Parking (모두의주차장), Kakao T Parking, AJ Park (AJ파크), Wilson Parking Korea (하이시티파킹)
Key partnerships
Parent Humax Mobility (휴맥스모빌리티), solar energy MOU with EnerVice Korea ENG and SDN, part of HUMAX Group.
Notable customers
Seoul Station parking garage (Ai-PAS flagship deployment), Incheon International Airport, KINTEX, 63 Building, Seoul Square, FC Seoul, multiple public parking lots and commercial buildings.
Major milestones
2003 founded, 2016 incorporated, 2019 acquired 100% by Flat/Humax Mobility for ₩170 billion, 2022 Ai-PAS launched, 2025/2026 Ai-PAS deployed at Seoul Station as first commercial rollout, solar energy MOU (2026).
Growth metrics
~1,400 parking lots, 340,000 parking spaces, ~25 million vehicles managed annually; revenue ~₩196.18 billion (2025); ~938 employees.
Market positioning
Korea's #1 parking lot operations company (industry leader), operating ~1,400 parking lots and 340,000 parking spaces, managing ~25 million vehicles annually.
Geographic focus
South Korea (nationwide), with flagship deployments at Seoul Station, Incheon International Airport, and other major transport hubs.
Patents and IP
Company states it holds multiple parking-related patents (per official site).
About Park Jun-kyu (박준규 / JK Park)
CEO of Hi-Parking (parking infrastructure & operations subsidiary of Humax Mobility); background in mobility and parking operations.
Latest news about Hi-Parking
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Official website: https://turuparking.com/