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Higgsfield AI

Category: Generative Media (Image / Video)

An AI-powered video and image generation platform for creating cinematic content and ad creatives. Higgsfield AI was founded in 2023. The company is led by Alex Mashrabov. Based in San Francisco, California, USA. Team size: 11-50. Total funding raised: $138M. Latest round: Series A. Key investors include ["Menlo Ventures","GFT Ventures","Accel","AI Capital Partners","BroadLight Capital","NextEquity Partners","Alpha Square Group","Founders Circle Capital"].

Founded
2023
Headquarters
San Francisco, California, USA
Team size
11-50
Total funding
$138M

Value proposition

To democratize social media video creation by providing easy-to-use AI tools with cinematic control, enabling users to quickly turn ideas into high-quality video content.

Products and solutions

["Product-to-Video","Draw-to-Video","Higgsfield Soul","WAN 2.5","Higgsfield Canvas","Diffuse"]

Unique value

Their focus on providing users with 'cinematic control' over AI-generated video, creating lifelike character animations, and their 'Product-to-Video' technology that streamlines the creation of ad creatives.

Target customer

Filmmakers, AI creators, social media storytellers, marketers, e-commerce teams, and businesses.

Industries served

["Social Media","Marketing & Advertising","E-commerce","Entertainment"]

Technology advantage

Proprietary technology built on advanced diffusion models and transformer architectures. Strong financial backing from investors like Menlo Ventures and a team with extensive experience in generative AI.

How they differentiate

Higgsfield differentiates by focusing on providing users with granular control over camera motion, perspective, and composition—what they term the 'grammar of film.' While competitors often prioritize raw visual fidelity, Higgsfield aims to empower creators to direct the AI with cinematic language. They also focus on a 'click-to-video' approach tailored for social media content.

Main competitors

["Runway","OpenAI (Sora)","Pika Labs"]

Key partnerships

["Google Cloud"]

Notable customers

["Information not publicly available, as the user base primarily consists of individual creators and marketers."]

Major milestones

["Became Kazakhstan's first unicorn startup with a valuation of over $1 billion.","Successfully raised a $50M Series A round in Sep 2025.","Raised $80M Series A extension in Jan 2026, reaching $1.3B valuation.","Achieved $200M annual revenue run rate in under nine months.","Reached 15+ million users with 4.5M daily video generations.","Named one of a16z's Top GenAI apps of 2026.","Launched Seedance 2.0 video model and Marketing Studio."]

Growth metrics

Reached over 15 million users, generating 4.5 million video generations per day and over 3 billion social media impressions. Achieved $200M annual revenue run rate in under nine months, doubling from $100M in two months.

Market positioning

Positioned as an accessible, user-friendly AI video generation platform for social media creators, marketers, and hobbyists, contrasting with tools like OpenAI's Sora, which are initially aimed at high-end creative professionals.

Geographic focus

Global, with main offices in San Francisco, USA, and Astana, Kazakhstan.

Patents and IP

Not publicly available

About Alex Mashrabov

Former Director of Generative AI at Snap Inc., where he led the MyAI chatbot development. Co-founder and COO of AI Factory, which was acquired by Snap for $166 million.

Official website: