Hightouch
Category: AI in Marketing
Hightouch is a Composable Customer Data Platform (CDP) that empowers companies to activate their data warehouse for personalized marketing and business operations. Hightouch was founded in 2018. The company is led by Kashish Gupta. Based in San Francisco, CA, USA. Team size: 264. Total funding raised: $322 million. Latest round: $80 million Series C at a $1.2 billion valuation, led by Sapphire Ventures.. Key investors include Goldman Sachs Alternatives, Bain Capital Ventures, Sapphire Ventures, ICONIQ Capital, Amplify Partners, NVC, Y Combinator, Afore Capital, TD7 (The Trade Desk Ventures), Capital One Ventures, Snowflake Ventures, Databricks Ventures.
- Founded
- 2018
- Headquarters
- San Francisco, CA, USA
- Team size
- 264
- Total funding
- $322 million
Value proposition
Agentic Marketing Platform that empowers marketers to plan, create, and execute campaigns faster using AI agents trained on brand context, customer data, and market signals.
Products and solutions
Agentic Marketing Platform (AMP), Composable CDP, AI Decisioning, Ad Studio, Content Assembly, Reverse ETL, Identity Resolution, Hightouch Events, Match Booster
Unique value
Hightouch's warehouse-first approach and AI-driven decisioning capabilities allow for real-time, personalized marketing experiences.
Target customer
Large enterprises and brands seeking to leverage data for personalized customer experiences.
Industries served
Retail & eCommerce, Financial Services, Travel & Hospitality, Media & Entertainment, Quick Service Restaurants, Healthcare, B2B SaaS
Technology advantage
Combines multiple ML models to optimize customer interactions, automating high-scale experiments to learn what works best for each consumer.
How they differentiate
Hightouch focuses on AI-driven decisioning and a composable CDP approach, offering flexibility and scalability over traditional CDPs.
Main competitors
Salesforce, Twilio, Segment
Key partnerships
Snowflake, Databricks, Goldman Sachs Alternatives, Bain Capital Ventures, The Trade Desk, Capital One Ventures
Notable customers
Domino's, DraftKings, PetSmart, Spotify, Ramp, Whoop, Aritzia, Tripadvisor
Major milestones
Achieved unicorn status with Series C at $1.2B valuation (Feb 2025), Raised $150M Series D at $2.75B valuation (Apr 2026), Named Leader in Gartner Magic Quadrant for CDPs (Jan 2026), Named Snowflake 2026 Marketers & Advertisers Product Partner of the Year, Named Databricks 2025 Retail & Consumer Goods ISV Partner of the Year, Acquired HeadsUp (Nov 2023)
Growth metrics
Doubled revenue year-over-year.
Market positioning
Leader in the Composable CDP and AI Decisioning markets.
Geographic focus
Global, with a strong presence in North America.
Patents and IP
Not explicitly mentioned in the search results.
About Kashish Gupta
Kashish Gupta is the Co-Founder and Co-CEO of Hightouch. Prior to Hightouch, he was a Venture Capital Investor at Bessemer Venture Partners, and held roles at LYNK (Product Manager), Tree Line (Hedge Fund Analyst), and founded Mama's Cookin'. He has a background in Machine Learning (University of Pennsylvania, Y Combinator '19).
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Official website: https://hightouch.com/
