Hint
Category: AI in Productivity
An AI-native home management platform co-founded by Martha Stewart that helps homeowners proactively manage maintenance, energy, insurance, and documents through personalized AI-powered guidance. Hint was founded in 2024. The company is led by Yih-Han Ma. Based in Charlotte, North Carolina. Team size: 2-10. Total funding raised: $10M. Latest round: Seed. Key investors include Slow Ventures, Montauk Capital, Tusk Venture Partners, Amplo, Energy Impact Partners, Hannah Grey VC, Brian Kelly (The Points Guy).
- Founded
- 2024
- Headquarters
- Charlotte, North Carolina
- Team size
- 2-10
- Total funding
- $10M
Value proposition
Hint is an always-on, AI-native home management platform that proactively monitors and manages every facet of homeownership. By entering just an address, the app pulls public property data, weather, soil, and climate info, plus user-uploaded documents (inspections, warranties, insurance), to deliver personalized maintenance schedules, proactive alerts, home scores, and an AI assistant that answers questions about the home. It combines Martha Stewart's decades of home expertise with AI to help homeowners stay ahead of costly repairs and make smarter decisions.
Products and solutions
Hint iOS app (free, no ads), AI-powered home profile built from address, personalized maintenance schedules with push notifications, home score, AI chatbot for home-related questions, document storage and querying, insurance and energy guidance, affiliate-recommended service provider network
Unique value
The first AI platform that truly knows your home — combining public property data, environmental signals, and uploaded documents with Martha Stewart's decades of home expertise to deliver proactive, personalized home management without requiring human concierge services.
Target customer
US homeowners who want proactive, AI-driven guidance on home maintenance, insurance, energy management, and repairs
Industries served
Home Management, Proptech, Home Services, Home Insurance, Home Energy
Technology advantage
Uses commercial AI libraries from OpenAI (GPT models) and Google Gemini (image processing); aggregates public property records, weather, soil, climate, and utility data; Martha Stewart's proprietary home expertise embedded into the AI's knowledge base; affiliate revenue model firewalled from AI recommendations to maintain neutrality; incubated at Montauk Capital venture studio
How they differentiate
Unlike Angi and Thumbtack (marketplaces for finding contractors) or Honey Homes and Birdwatch (human-labor-dependent concierge services), Hint is purely AI-driven with no human concierge layer, allowing it to scale without the cost trap that has plagued home service startups. It gets to homeowners before they need to search for a pro, using AI to proactively identify issues. Martha Stewart's direct involvement as a hands-on co-founder provides unique credibility and domain expertise.
Main competitors
Angi (marketplace), Thumbtack (marketplace), Honey Homes (membership-based home management), Birdwatch (home care autopilot)
Key partnerships
Incubated at Montauk Capital venture studio, Uses OpenAI and Google Gemini APIs, Affiliate partnerships with home service providers (firewalled from AI recommendations)
Major milestones
2024: Company founded as decarbonization incentive tool, 2025-2026: Pivoted to broader AI home management platform, May 2026: Announced $10M seed round led by Slow Ventures, July 2026: Public launch of iOS app nationwide, Martha Stewart introduced Hint on NBC's TODAY show
Market positioning
Early-stage AI-native home intelligence platform positioning itself as the "AI for your home" — a proactive, always-on assistant rather than a reactive service marketplace. Targeting the $500B+ US residential renovation and repair market.
Geographic focus
United States
About Yih-Han Ma
Ex-SVP and GM at Red Ventures (home services division); MIT Sloan MBA; UC Berkeley graduate
Latest news about Hint
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Official website: https://hinthome.com