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Humanz

Category: AI in Marketing

AI-powered platform revolutionizing the creator economy using deep learning for data analytics and creator connections. Humanz was founded in 2017. The company is led by Liran Liberman. Based in Tel Aviv, Israel. Team size: 51-200. Total funding raised: $32.0M. Latest round: Growth Round ($15.0M, Dec 2024). Key investors include ["Viola Credit","Mizrahi-Tefahot Bank","Stardom Ventures","Yuval Tal","KDC Media Fund"].

Founded
2017
Headquarters
Tel Aviv, Israel
Team size
51-200
Total funding
$32.0M

Value proposition

Performance-based Creator Commerce with proprietary 'Humanz Pixel' for sales/ROI tracking, AI-driven fraud detection (fake follower vetting), and a full-stack ecosystem.

Products and solutions

["Humanz Platform","Humanz Pixel","Ubiquitous (Influencer Marketplace)","Bambassadors (UGC Platform)","Verified by Humanz"]

Unique value

Proprietary 'Humanz Pixel' for real-time sales/ROI tracking and AI-driven fraud detection algorithms.

Target customer

Enterprise Brands and Content Creators

Industries served

["Retail","E-commerce","Fashion","Beauty","CPG"]

Technology advantage

Full-stack ecosystem combining SaaS, Marketplace, and UGC capabilities via strategic acquisitions.

How they differentiate

Focuses on 'Creator Commerce' with proprietary 'Humanz Pixel' for sales/ROI tracking (not just awareness), AI-driven fraud detection (fake follower vetting), and a full-stack ecosystem including a marketplace (Ubiquitous) and UGC platform (Bambassadors).

Main competitors

["Grin","CreatorIQ","Upfluence","Traackr"]

Key partnerships

["Ubiquitous","Bambassadors"]

Notable customers

["McDonald's","Kimberly-Clark","Zara","L'Oréal","Unilever","Google","PepsiCo"]

Major milestones

["Raised $8M Series A in Dec 2021","Launched 'Verified by Humanz' transparency initiative","Acquired Ubiquitous (Influencer Marketplace) and Bambassadors (UGC) in Dec 2024","Secured $15M Growth funding led by Viola Credit in Dec 2024"]

Growth metrics

100,000+ registered creators, 350+ enterprise customers, 1,500+ campaigns facilitated. Acquired Ubiquitous and Bambassadors in 2024 to expand US footprint.

Market positioning

Performance-based Creator Commerce Platform (SaaS + Marketplace)

Geographic focus

North America (Growth), Israel (HQ), South Africa, Turkey, Brazil, India

Patents and IP

Information not available

About Liran Liberman

Liran Liberman is an experienced executive with a strong background in sales and business development. He served as the Chief Revenue Officer (CRO) at Humanz for 5 years (2019-2024) before being appointed CEO in June 2024. Prior to Humanz, he spent 5 years at Google in various sales and business development roles.

Official website: