Where is Hypefy AI headquartered?

Hypefy AI is headquartered in Zagreb, Croatia. The company has a team of 11-50 people.

When was Hypefy AI founded?

Hypefy AI was founded in 2021. It is based in Zagreb, Croatia.

Who is the CEO of Hypefy AI?

Stjepan Zelić is the CEO of Hypefy AI. The company was founded in 2021.

Where is Hypefy AI located?

Hypefy AI is headquartered in Zagreb, Croatia.

What funding stage is Hypefy AI at?

Hypefy AI is currently at the Growth Stage stage.

How many employees does Hypefy AI have?

Hypefy AI has approximately 11-50 employees.

Hypefy AI

Category: AI in Marketing

AI-powered influencer marketing platform that automates the full campaign workflow from creator discovery to payment Hypefy AI was founded in 2021. The company is led by Stjepan Zelić. Based in Zagreb, Croatia. Team size: 11-50. Total funding raised: $9.4M. Latest round: Series A. Key investors include AYMO Ventures, Interactive Venture Partners, Oktogon Ventures, Euroventures, Fil Rouge Capital, Dražen Pehar (Angel), Family Office of Thomas Peterffy, InterCapital.

Founded: 2021
Headquarters: Zagreb, Croatia
Team size: 11-50
Total funding: $9.4M

Value proposition

Hypefy automates the entire influencer marketing workflow — creator discovery, outreach, negotiations, pricing, contracting, content review, reporting, and payments — so brands can launch and manage global campaigns from a single prompt while retaining strategic control.

Products and solutions

Hypefy AI Platform (end-to-end influencer marketing automation including AI-powered creator discovery, automated outreach & negotiations, content review & approvals, real-time performance tracking, campaign reporting, payment processing, AI brief generation, and audience-first influencer matching)

Unique value

Fully automated influencer marketing execution — brands just input a product description, geography, and budget; AI handles everything else from creator matching to payment, with campaigns reportedly delivering 3-5x better ROI than industry averages and 90% customer retention rate.

Target customer

Enterprise brands, marketing agencies, and DTC brands in cosmetics, fashion, consumer electronics, food, and retail sectors

Industries served

Cosmetics, Fashion, Consumer Electronics, Food & Beverage, Retail, Personal Care

Technology advantage

Uses LLMs for campaign brief generation, Azure Vision AI for content analysis (analyzing influencers' last 10-15 posts for brand safety, content themes, audience fit), and AI agent automation for the entire operational workflow. Fixed pricing model eliminates negotiations. Recommender engine matches based on actual audience fit rather than follower count.

How they differentiate

Unlike traditional influencer marketing platforms that provide tools or marketplaces, Hypefy fully automates the entire campaign execution. Brands don't search, negotiate, or manage creators — they just set a brief and budget. Uses AI agents for outreach, fixed pricing, and audience-first matching based on actual content analysis (not just follower counts).

Main competitors

Upfluence, AspireIQ (formerly Aspire), Meltwater, impact.com

Key partnerships

Microsoft Azure (Azure Vision AI, cloud infrastructure), AYMO Ventures, Interactive Venture Partners, Fil Rouge Capital

Notable customers

NIVEA (Beiersdorf), Unilever, Samsung, McDonald's, PepsiCo, Philips, ABOUT YOU, Henkel Schwarzkopf, dm drogerie markt, Playboy, Doritos, Glovo

Major milestones

2021: Founded in Zagreb, Croatia during COVID lockdowns, 2024: Won Podim Pitching Competition, 2025: Raised €1.75M seed round led by Interactive Venture Partners, 2025: Expanded to 13 markets, 2025: Delivered 1,300+ campaigns, 2026: Raised €6.3M ($7.2M) Series A led by AYMO Ventures, 2026: Operating across 43 countries generating 700M+ impressions

Growth metrics

700M+ influencer impressions generated; Thousands of campaigns across 43 countries; 250+ brands served; 70-80 active campaigns at any time; 90% customer retention rate; 3-5x better ROI vs industry averages; 5% revenue increase for McDonald's in target market

Market positioning

Emerging category-defining AI-first influencer marketing automation platform competing with traditional influencer marketing SaaS tools. Positioned as the "Robin Hood of influencer marketing" — redistributing budgets from mega-influencers to micro and nano creators.

Geographic focus

Headquartered in Zagreb, Croatia with global operations across 43 countries. Expanding into Germany, UK, and US markets. Strong footprint in Europe and growing presence in North America.

About Stjepan Zelić

Bachelor's in Mathematics Teacher Education from University of Zagreb; Master's in Electrical Engineering (FER); previously Software Engineer at NTT DATA DACH (2020-2021). Founded Hypefy in 2021 during COVID lockdowns.

Official website: https://hypefy.ai