Imersa
Category: AI in Marketing
Brazilian AI sales copilot that analyzes B2B sales calls in real time and trains reps through roleplays with AI-simulated buyers. Imersa was founded in 2023. The company is led by Perina Braga. Based in São Paulo, Brazil. Team size: 1-10. Total funding raised: $49.7K. Latest round: Angel. Key investors include Flávio Szenkier.
- Founded
- 2023
- Headquarters
- São Paulo, Brazil
- Team size
- 1-10
- Total funding
- $49.7K
Value proposition
Helps every salesperson sell like the team's best. Reps practise against AI-simulated buyers and get real-time in-call guidance on objections, buyer interest and closing probability. After each call they receive an analysis of their mistakes. Sales leaders get team-wide performance data instead of managing by intuition.
Products and solutions
Real-time in-call sales copilot (detects objections, suggests next questions, shows interest and close-probability indicators). AI voice roleplay with simulated buyers tailored to the customer's market (inbound, outbound, field and high-ticket sales). Post-call meeting diagnostics. Team competency mapping dashboard. Capture of top performers' playbooks.
Unique value
A sales copilot built natively in Portuguese for selling in an emerging market. It runs on a proprietary neurosymbolic engine rather than only wrapping third-party LLMs, and costs less than US tools such as Gong and Hyperbound.
Target customer
Sales teams at mid-size and large B2B companies in Brazil (SDRs/BDRs, account executives, new hires) and their commercial leadership (sales managers, heads of sales, CEOs/founders).
Industries served
B2B sales across sectors, including industry/manufacturing, education, healthcare clinics, labels/packaging and technology.
Technology advantage
Proprietary 'cognitive core' built in 2024: a neurosymbolic engine that combines machine learning with symbolic rules, developed by a Unicamp researcher. The product is native to Brazilian Portuguese. The company gained operating know-how from serving 100+ clients in its services phase. Customers can go live the next day with no IT involvement.
How they differentiate
Built in Portuguese for the Brazilian commercial context. Uses its own neurosymbolic technology rather than only integrating external models. Costs much less than US tools, which can exceed R$1,000 per user. Combines live call copiloting and continuous roleplay training in one platform.
Main competitors
Gong, Hyperbound, Sparring Labs
Key partnerships
Research collaboration with a Universidade Estadual de Campinas (Unicamp) researcher on its neurosymbolic engine. Member of the La Fabrique innovation center at the STATE hub (Vila Leopoldina, São Paulo).
Notable customers
Pronix, Grupo Objetivo, IGA Mogi Guaçu, AZ Etiquetas, Artemis Tech, Profitclinic
Major milestones
2023: founded in Mogi Guaçu, SP, as a demand-generation and sales-training services firm. 2024: built its proprietary neurosymbolic 'cognitive core'. 2026: CEO spoke at Web Summit Rio and Expo Gestão & RH. Oct 2026: raised a first round of R$250K (about $50K) from angel Flávio Szenkier, an investor in Tractian, at a valuation of about R$4M, part of the round is tied to KPIs, and sources differ on the tranche split. Relocating headquarters to São Paulo (La Fabrique at STATE).
Growth metrics
Team of 7, planning to hire at least 7 more in São Paulo. Served 100+ clients during its services phase. First round valued the company at nearly R$4M (about $750K). Seeking at least R$500K more, aiming to close by end of 2026 (deadline May 2027).
Market positioning
Early-stage Brazilian challenger in AI sales enablement and conversation intelligence, positioned as an affordable, local-language alternative to US sales copilot and roleplay tools.
Geographic focus
Brazil
About Perina Braga
Founder and CEO of Imersa Tecnologia since 2023; alumnus of Universidade Federal de Alfenas (UNIFAL). Led the pivot from sales-training and demand-generation services (100+ clients) to an AI product. Spoke at Web Summit Rio 2026 and Expo Gestão & RH 2026.
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Official website: https://imersa.com.br