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Inntelo AI

Category: Foundation Models / LLMs

AI-powered digital concierge platform for hotels that combines guest and team communication, leveraging both conversational and agentic AI to improve guest experience, automate guest engagement, and boost revenue. Inntelo AI was founded in 2023. The company is led by Asif Alidina. Based in London, United Kingdom. Team size: 11-50. Total funding raised: £626,000. Latest round: Pre-seed. Key investors include Haatch, British Business Bank, Look AI Ventures, Antler, Angel investors including former executives from Trip.com and DocuSign.

Founded
2023
Headquarters
London, United Kingdom
Team size
11-50
Total funding
£626,000

Value proposition

Automates guest communication and internal task coordination using generative AI to increase ancillary revenue, improve guest satisfaction scores, and reduce staff workload.

Products and solutions

Inntelo AI Concierge (via WhatsApp and phone), Automated Task Management & Coordination, Automated Upsell Engine, Guest Feedback & Analytics Dashboard, Integration APIs for PMS/channel managers

Unique value

Combines large language models with hospitality-specific data sets for highly contextualized guest interactions. The AI can manage communications and coordinate tasks across hotel departments like housekeeping and maintenance.

Target customer

Hotels, independent and franchised properties, serviced apartments, and property managers.

Industries served

Hospitality

Technology advantage

Proprietary intent recognition engine for hospitality, seamless integration with leading PMSs like Opera Cloud and SiteMinder, and out-of-the-box multilingual support. Leverages both conversational and agentic AI.

How they differentiate

Focuses on deep operational integration and advanced upsell automation using LLMs trained specifically on hospitality data, positioning as an 'intelligent concierge' rather than just a messaging bot. Founded by a team with deep, hands-on hotel operations experience.

Main competitors

HiJiffy, Book Me Bob, Quicktext

Key partnerships

Oracle Hospitality (Opera), SiteMinder

Notable customers

Radisson branded properties, Wyndham branded properties, Park Hall Resort and Spa, Brown Hotels Group

Major milestones

Received initial investment from Antler VC, Appointed global advisory board with executives from Accor, Fairmont, and Hilton in June 2024, Secured pre-seed funding of £506,000 in July 2024, Onboarded first hotels, including Radisson and Wyndham branded properties

Growth metrics

Reported average +18% increase in ancillary sales and a ~20 point NPS improvement among early adopters.

Market positioning

Intelligent concierge platform providing deep operational integration and revenue generation for the hospitality sector.

Geographic focus

Primarily UK and EU markets, with early traction in the UAE and a design for global scalability.

Patents and IP

No public patents listed. Claims proprietary algorithms around conversational context management and agentic AI for task automation.

About Asif Alidina

Asif has over 20 years of experience in go-to-market strategy, pipeline development, and solution selling. Since 2012, he has been at the forefront of advancing hotel operations through digital solutions. He led the UK expansion of Optii, launched digital maintenance, and has driven £56M ARR during his career.

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