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Invideo

Category: Generative Media (Image / Video)

An AI-first video creation and filmmaking platform that transforms text prompts into studio-quality videos complete with scripts, voiceovers, and stock media. Invideo was founded in 2017. The company is led by Sanket Shah. Based in San Francisco, USA. Team size: 100-250. Total funding raised: $52.5M. Latest round: Series B. Key investors include ["Tiger Global Management","Peak XV Partners (formerly Sequoia Capital India)","Hummingbird Ventures","Base10 Partners","RTP Global"].

Founded
2017
Headquarters
San Francisco, USA
Team size
100-250
Total funding
$52.5M

Value proposition

Democratizes professional filmmaking by replacing complex manual editing workflows with a natural language 'copilot' that handles end-to-end production in minutes.

Products and solutions

["Invideo AI: Text-to-video generation engine with conversational editing.","Invideo Studio: A collaborative, template-based editor with 10,000+ professional layouts.","AI Twins: Personalized digital avatars for automated UGC and brand advertisements.","Enterprise Filmmaking Pipeline: A high-end production suite built on Google Cloud for long-form cinematic content.","Invideo Mobile: AI-powered video creation app for iOS and Android.","Agent One: Intelligent creative agents that listen, remember, think, and create like filmmakers — enabling multi-shot editing, character/world consistency, and natural language direction."]

Unique value

Features 'Conversational Creation,' allowing users to edit video elements (like swapping music or changing scenes) simply by chatting with the AI, and 'Nano Banana' technology for maintaining character consistency across scenes.

Target customer

Content creators, social media marketers, small-to-medium businesses (SMBs), and enterprise media studios/production houses.

Industries served

["Digital Marketing & Advertising","Entertainment & Filmmaking","E-commerce","Education & E-learning","Corporate Communications"]

Technology advantage

Strategic integration with Google Cloud’s AI Hypercomputer (TPUs/GPUs) and advanced models (Gemini, Veo, Imagen) to power enterprise-grade, long-form video generation at scale.

How they differentiate

Invideo differentiates through its 'Conversational AI' interface, which allows users to generate a complete video (script, stock footage, voiceover, and captions) from a single text prompt and then edit it using natural language commands rather than a traditional timeline.

Main competitors

["Canva","HeyGen","Runway","CapCut"]

Key partnerships

["Google Cloud: Strategic infrastructure and AI model integration (Gemini/Veo).","OpenAI: Early integration partner for Sora video generation models.","Storyblocks & iStock: Deep API integrations for a massive library of licensed stock media.","YouTube: Integration for direct-to-platform publishing and creator workflows.","Abundantia Entertainment: Strategic partnership to launch AI-driven film production studio with INR100 crore ($11M) investment for 5 AI-driven films over 3 years."]

Notable customers

["Microsoft","Dropbox","CNN","Reuters","CNBC"]

Major milestones

["Launched Invideo AI in 2023, pivoting to a generative-first platform.","Reached 50 million users milestone in 2024.","Partnered with Google Cloud in 2025 to integrate Gemini and Veo models for enterprise filmmaking.","Achieved a reported $70M ARR run rate in 2025.","Acquired GoBo Labs, an Indian creative AI studio, in February 2026 to expand generative video capabilities.","Launched Agent One, intelligent creative agents for AI filmmaking, in 2026.","Partnered with Abundantia Entertainment to launch INR100 crore AI-driven film production studio (Feb 2026)."]

Growth metrics

Reported 50 million+ users worldwide and an estimated $70M ARR run rate as of early 2025.

Market positioning

AI-first video 'co-pilot' for content creators, marketers, and YouTube automation, bridging the gap between simple template editors (Canva) and high-end generative art tools (Runway).

Geographic focus

Global, with primary headquarters in San Francisco and a significant engineering and operational presence in Mumbai, India.

Patents and IP

Proprietary AI orchestration and character consistency algorithms; specific patent registrations are held privately under Invideo's intellectual property portfolio.

About Sanket Shah

Sanket Shah is a serial entrepreneur who previously founded Visify, a mobile video editing startup that was acquired by Mobikon in 2014. Following the acquisition, he served as the VP of Product and Director at Mobikon for over three years. He holds a Master's degree in Industrial and Operations Engineering from the University of Michigan and a Bachelor's degree in Electronics Engineering from VJTI, Mumbai.

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