Skip to main content

JOOMIDANG

Category: AI in Analytics & BI

An AI-driven FoodTech platform that digitizes flavor profiles of traditional Korean liquor (K-Liquor) to provide scientifically optimized food pairing recommendations and brewery consulting services. JOOMIDANG was founded in 2021. The company is led by Kim Dong-wan. Based in Jeonju, South Korea. Team size: 10-50. Total funding raised: $3.9M. Latest round: Pre-Series A ($3.8M, Dec 2025). Key investors include ["Krypton","Gwangju Information & Culture Industry Promotion Agency (GICON)"].

Founded
2021
Headquarters
Jeonju, South Korea
Team size
10-50
Total funding
$3.9M

Value proposition

Standardizes subjective taste data for traditional liquors to automate optimal food pairings, helping small breweries overcome marketing limitations and increasing consumer satisfaction through data-backed curation.

Products and solutions

["Choojung Midam (취중미담) - Premium Traditional Liquor Curation Brand","AI Flavor Pairing Engine - SaaS/API for menu recommendation","Brewery Consulting Service - Branding and export strategy based on flavor data","FlavorGraph Analysis - Molecular-level taste profiling system"]

Unique value

Pioneered the digitization of 'K-Liquor' taste profiles, moving away from subjective sommelier evaluations to objective, molecular-level data analysis for pairing.

Target customer

Small & Medium-sized Breweries (B2B), Restaurants/Hospitality (B2B), and Liquor Consumers (B2C)

Industries served

["FoodTech","Artificial Intelligence","K-Liquor (Traditional Alcohol)","Hospitality & Dining","E-commerce"]

Technology advantage

Utilizes a proprietary 'FlavorGraph' system that maps the chemical relationships between liquor and food ingredients, allowing for the automated generation of high-fidelity pairing recipes in under a minute.

How they differentiate

Proprietary 'FlavorGraph' AI for molecular-level taste analysis and automated pairing, contrasting with human-curated subscription models.

Main competitors

["Sooldamhwa (Damhwa Company)","Daily Shot","Veluga Brewery"]

Key partnerships

["Gwangju Information & Culture Industry Promotion Agency (GICON)","TIPS (Tech Incubator Program for Startup)","Local Korean Breweries (SME)","Ministry of SMEs and Startups"]

Notable customers

["Local Korean Breweries (SME)","Ministry of SMEs and Startups (Partner)"]

Major milestones

["Selected for TIPS Program (R&D Track) in Dec 2024","Raised 5.5 Billion KRW ($3.8M) Pre-Series A in Dec 2025","Launch of AI-curated brand 'Choojung Midam'"]

Growth metrics

Secured large Pre-Series A validation based on revenue growth and AI commercialization; Selected for TIPS R&D track.

Market positioning

Deep-tech Food Pairing & K-Liquor Export Enabler

Geographic focus

South Korea, Global Export Markets (US, Asia)

Patents and IP

Proprietary AI-based flavor analysis and pairing algorithms

About Kim Dong-wan

F&B industry expert specializing in gastro-ventures and traditional liquor branding. He has led the development of AI-driven flavor analysis to modernize the Korean liquor market and provide consulting for small breweries.

Official website: