JOOMIDANG
Category: AI in Analytics & BI
An AI-driven FoodTech platform that digitizes flavor profiles of traditional Korean liquor (K-Liquor) to provide scientifically optimized food pairing recommendations and brewery consulting services. JOOMIDANG was founded in 2023. The company is led by Kim Dong-wan. Based in Jeonju, South Korea. Team size: 10-50. Total funding raised: $3.9M. Latest round: Pre-Series A ($3.8M, Dec 2025). Key investors include Krypton, Gwangju Information & Culture Industry Promotion Agency (GICON), Albatross Investment, We Ventures, Intervalue Partners, Behigh Investment.
- Founded
- 2023
- Headquarters
- Jeonju, South Korea
- Team size
- 10-50
- Total funding
- $3.9M
Value proposition
Standardizes subjective taste data for traditional liquors to automate optimal food pairings, helping small breweries overcome marketing limitations and increasing consumer satisfaction through data-backed curation.
Products and solutions
Choojung Midam (취중미담) - Premium Traditional Liquor Curation Brand, AI Flavor Pairing Engine - SaaS/API for menu recommendation, Brewery Consulting Service - Branding and export strategy based on flavor data, FlavorGraph Analysis - Molecular-level taste profiling system
Unique value
Pioneered the digitization of 'K-Liquor' taste profiles, moving away from subjective sommelier evaluations to objective, molecular-level data analysis for pairing.
Target customer
Small & Medium-sized Breweries (B2B), Restaurants/Hospitality (B2B), and Liquor Consumers (B2C)
Industries served
FoodTech, Artificial Intelligence, K-Liquor (Traditional Alcohol), Hospitality & Dining, E-commerce
Technology advantage
Utilizes a proprietary 'FlavorGraph' system that maps the chemical relationships between liquor and food ingredients, allowing for the automated generation of high-fidelity pairing recipes in under a minute.
How they differentiate
Proprietary 'FlavorGraph' AI for molecular-level taste analysis and automated pairing, contrasting with human-curated subscription models.
Main competitors
Sooldamhwa (Damhwa Company), Daily Shot, Veluga Brewery
Key partnerships
Gwangju Information & Culture Industry Promotion Agency (GICON), TIPS (Tech Incubator Program for Startup), Local Korean Breweries (SME), Ministry of SMEs and Startups
Notable customers
Local Korean Breweries (SME), Ministry of SMEs and Startups (Partner)
Major milestones
Selected for TIPS Program (R&D Track) in Dec 2024, Raised 5.5 Billion KRW ($3.8M) Pre-Series A in Dec 2025, Launch of AI-curated brand 'Choojung Midam'
Growth metrics
Secured large Pre-Series A validation based on revenue growth and AI commercialization; Selected for TIPS R&D track.
Market positioning
Deep-tech Food Pairing & K-Liquor Export Enabler
Geographic focus
South Korea, Global Export Markets (US, Asia)
Patents and IP
Proprietary AI-based flavor analysis and pairing algorithms
About Kim Dong-wan
F&B industry expert specializing in gastro-ventures and traditional liquor branding. He has led the development of AI-driven flavor analysis to modernize the Korean liquor market and provide consulting for small breweries.
Official website: https://www.joomidang.com/