Kohort
Category: AI in Marketing
AI-powered user acquisition optimization platform for mobile gaming studios, using ML-based LTV forecasting and agentic campaign management. Kohort was founded in 2018. The company is led by Dan Marcus. Based in London, United Kingdom. Team size: 11-50. Total funding raised: $12M. Latest round: Series A. Key investors include The Raine Group; AlbionVC; Eurazeo; Triple Point Ventures; Velocity Capital; Portfolio Ventures.
- Founded
- 2018
- Headquarters
- London, United Kingdom
- Team size
- 11-50
- Total funding
- $12M
Value proposition
Kohort helps mobile gaming studios scale UA spend profitably by providing AI-powered LTV forecasting (94%+ accuracy at D365), ROAS optimization signals, and 24/7 agentic campaign alerting — trained on $6B in historical UA spend.
Products and solutions
Ktrl (flagship UA optimization — network-specific bidding/ROAS/CPI/CPE targets, includes Angus AI analyst), Kmnd (cohort-based LTV forecasting for finance teams), UA Agents suite (Campaign Optimization, Deep Research, Automated Reporting), Diligence & Advisory, Growth Financing (non-dilutive cohort-based UA financing)
Unique value
Only platform combining predictive LTV forecasting (94%+ D365 accuracy) with agentic UA campaign management, trained on $6B in historical spend. Integrates with existing data warehouses and trains client-specific models in under 20 minutes.
Target customer
Mobile gaming studios, game publishers, mobile app UA teams, gaming investors and finance teams
Industries served
Mobile Gaming (primary); expanding into broader consumer apps and digital services
Technology advantage
ML-based predictive analytics trained on $6B in historical UA spend across hundreds of games; 94%+ D365 LTV prediction accuracy; 24/7 agentic alerting with statistical anomaly detection; integrates with AppsFlyer, Adjust, Singular, BigQuery, Snowflake, AWS S3; supports AppLovin, Meta, Google, Unity, TikTok ad networks
How they differentiate
Unlike generic attribution/measurement platforms (AppsFlyer, Adjust), Kohort focuses specifically on predictive LTV forecasting and AI agent-driven campaign optimization rather than just measurement. Its models are purpose-built for mobile gaming UA with $6B in training data, delivering actionable daily recommendations rather than raw analytics.
Main competitors
AppsFlyer; Adjust; Singular; Liftoff (GameRefinery)
Key partnerships
The Raine Group (investor + commercial partnership for advisory services); AlbionVC; Eurazeo; Triple Point Ventures; Velocity Capital; Portfolio Ventures
Notable customers
TapNation, Lotum (4 Pics 1 Word), 52 Entertainment, Metamoki, Second Dinner, Wildlife Studios, Mattel, Mattel163, Starform, APPS, Leke Games, Vertigo Games
Major milestones
2023-03: $5M Seed round led by AlbionVC and Eurazeo, 2025-06: Seed/fundraising round led by The Raine Group (undisclosed) + commercial partnership, 2026-05: $7M Series A led by The Raine Group + launch of Ktrl and full UA Agents suite, 2026-06: Angus AI analyst in Ktrl + Vertigo Games case study, 2026-07: Leke Games case study (~20% ROAS lift)
Growth metrics
Platform manages $1B+ in annual UA spend; trained on $6B+ historical UA spend; 94%+ D365 LTV accuracy; 300+ mobile games forecasted; data supported $12bn+ in M&A/transaction value
Market positioning
Category-creating AI-powered UA agent platform for mobile gaming; positioned as a predictive analytics layer above traditional MMPs (mobile measurement partners)
Geographic focus
Global (HQ in London, UK; serves mobile gaming studios worldwide including US, Europe, Turkey, Asia)
About Dan Marcus
Co-founded and exited Magnetic Software (acquired by Silversoft); Board Member at Hoorah Group; Director at Silversoft
Latest news about Kohort
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Official website: https://kohort.io