Lace AI
Category: AI Agents
AI-driven revenue intelligence platform that analyzes 100% of incoming customer calls to maximize sales conversion opportunities for home service businesses. Lace AI was founded in 2022. The company is led by Boris Valkov. Based in Mountain View, California, USA. Team size: 20. Total funding raised: $19 million ($5M pre-seed + $14M seed). Latest round: $14 million Seed round (announced April 2025). Key investors include Bek Ventures (Lead - Seed), Canvas Ventures (Pre-seed), Horizon VC (Pre-seed), Launchub (Pre-seed), Marcin Zukowski (Angel - Pre-seed), Heini Zachariassen (Angel - Pre-seed), Greenpoint Capital, Horizon Venture Capital.
- Founded
- 2022
- Headquarters
- Mountain View, California, USA
- Team size
- 20
- Total funding
- $19 million ($5M pre-seed + $14M seed)
Value proposition
Maximizes revenue by analyzing every customer phone interaction to recover missed sales opportunities often overlooked by sampling methods.
Products and solutions
Revenue intelligence software platform, AI-powered call analysis for sales optimization
Unique value
Analyzes 100% of customer calls using AI models tuned specifically for the home services industry, unlike competitors that rely on sampling.
Target customer
Home service companies (e.g., HVAC, plumbing, roofing, garage door services, home remodeling) that rely on call centers for sales and bookings
Industries served
Home Services (HVAC, Plumbing, Roofing, Garage Door Service, Home Remodeling)
Technology advantage
Proprietary AI/ML models leveraging deep technical expertise from Meta/PyTorch and domain specialization in home services.
How they differentiate
Offers comprehensive (100%) call analysis with deep AI specialization for the home services vertical, focusing on recovering missed revenue opportunities.
Main competitors
Traditional Call Analytics Providers (sample-based), Other Revenue Intelligence Platforms lacking home service specialization
Key partnerships
Wrench Group (strategic partnership, March 2026), Nexstar Network, ServiceTitan (marketplace integration), Lennox, Certainpath, SageHome Brands, Coolray Heating, Cooling, Plumbing & Electrical, Abacus Plumbing, Air Conditioning & Electrical
Notable customers
A1 Garage Door Service, Wrench Group (27 brands), Sage Home, Eco Plumbers & HVAC, R.S. Andrews, Call Dad, Matrix, Lee’s Air
Major milestones
Founded in 2021 Product launch in late 2023 Raised $5M pre-seed Raised $14M seed funding in April 2025
Growth metrics
1,000% Annual Recurring Revenue (ARR) growth in 2024; engaged over 100 companies during product discovery
Market positioning
Emerging leader in AI-powered revenue intelligence for the home services niche
Geographic focus
Primarily United States
Patents and IP
None reported in public sources
About Boris Valkov
Boris Valkov is a seasoned software engineer and AI leader with over 20 years of experience. He co-founded Lace AI in 2022, where he currently serves as CEO. Before Lace AI, he was an influential AI engineer at Meta, where he contributed to the development of PyTorch, a leading machine learning library. His career also includes a significant tenure at VMware as a software engineer. Boris is recognized for his expertise in deploying large-scale AI solutions and his focus on revolutionizing call center operations through AI-driven revenue intelligence.
More AI Agents companies
Official website: https://lace.ai